Affordable, easy-to-implement technology exists to turn email into a powerful behavioural marketing tool. A tool that does much more than push messages in response to customer behaviour. Behavioural targeting and personalisation, used across email and your website, can predict and shape what your customers do. This helps to build an effortless—and memorable—customer experience. But, despite […]
Source: FS – Email Marketing Blogs!
10 Email Marketing Trends That Will Dominate 2018