10 Ways to Deliver Next-Level Email Personalisation

Personalisation – it’s about more than inserting someone’s name into your emails. In fact, only adding your subscriber’s name into a campaign isn’t just an uninspiring way to personalise – it’s actually bad for business. Our research found that 92 percent of consumers are unlikely to engage with marketing that addresses them by name. However […]

The post 10 Ways to Deliver Next-Level Email Personalisation appeared first on Pure360.

Source: FS – Email Marketing Blogs!
10 Ways to Deliver Next-Level Email Personalisation