Personalisation – it’s about more than inserting someone’s name into your emails. In fact, only adding your subscriber’s name into a campaign isn’t just an uninspiring way to personalise – it’s actually bad for business. Our research found that 92 percent of consumers are unlikely to engage with marketing that addresses them by name. However […]
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Source: FS – Email Marketing Blogs!
10 Ways to Deliver Next-Level Email Personalisation