Have you been tasked with implementing personalisation for your brand? If so, you’re not alone. Inspired by Amazon’s enormous success, marketing teams around the globe are looking at how they can build personalised experiences for their customers. To do personalisation at scale you’re going to need technology. But which factors should you consider when comparing […]
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Source: FS – Email Marketing Blogs!
11 Must-haves for Your eCommerce Personalisation Technology