12 Greatest Email Subject Lines for Sales and Conversions

Your email subject line can make or break the success of your
email campaign. So, when it comes to crafting the best email
subject lines for sales, it’s imperative that you take the time
to get it right.

What makes a good email subject line for sales?

When sitting down to work on your subject lines for sales
emails, you want to make sure you’re taking the time to make them
the most effective you possibly can. To do this, you want to
consider each of these subject line best practices:

  • Know your audience
  • Test your subject lines before sending them
  • Avoid using all caps—in fact, ditch title case
    altogether
  • Keep it short, sweet, and to the point
  • Personalization can help you stick out in a crowded inbox
  • Emojis are your friends when they’re used correctly, so
    don’t be afraid to incorporate them
  • Generate excitement and/or a sense of urgency to get readers to
    act now

12 email subject line examples for those in sales

The good news is that there’s no perfect email subject line
for sales. That said, your creative team can let their creative
juices flow and, as long as they test well with your subscribers,
send them off to your readers.

If you’re finding yourself with a bit of writer’s block,
don’t worry. We’ve compiled a list of 12 email subject line
examples that’d be perfect for a sales email. Remember, these are
just templates, so feel free to use and edit them to fit your
brand’s needs and voice.

1. Have you tried {product/service/brand/location}?

A great place to start with an email subject line for a sales
message is to ask your readers if they’ve tried anything from
your brand in the past. The idea is to get your readers thinking,
and, once they’re intrigued, they’ll click through to your
message to see what your aim is.

Subject Line: Have You Tried Scanning Wines
Yet?


 “Have you tried” subject line for sales emails

Source:
Really Good Emails

2. A {benefit} for {reader}

As an email marketer, you know just how valuable an
incentive
can be to get a subscriber not only to open the
email, but to click through to your website. Some of the best email
subject lines for sales include an incentive, and there’s no
easier formula than the benefit for the reader.

Incentives can come in any number of forms, including:

  • Special gift
  • Downloadable content
  • A percentage off their purchase and more

Subject Line: 15% off – Just for you.

Benefit to reader subject line for sales

Source: Really
Good Emails

3. #Tips/tricks/ideas for {common pain point}

Consumers want more
informational content
and less promotional content, so what’s
a sales email to do? You can easily turn a sales email into an
informational one by providing industry tips and tricks to your
readers.

Does that mean you can’t include a plug to subscribers to
purchase something? Of course not! Just don’t allow it to be the
primary focus of your message. For example, Eventbrite is using the
following email to help their current clients remain active members
of the community by not only encouraging them to create an event,
but giving them tips on how to get started.

Subject Line: 3 Tips For Organizing Events on
Eventbrite

Email subject lines for sales tips and tricks

Source: Really
Good Emails

4. How much do you know about {topic/brand/product/service}?
🤔

Again, a sales email doesn’t have to focus on selling a
product. This email from mattress brand Casper does a great job of
intriguing the reader into opening the message and teases all sorts
of information that’s good to know—especially if you’re
struggling with sleep. Once subscribers are on the Casper website,
they may be intrigued to check out the products that the brand has
to offer to address the pain points covered in their informational
content.

Subject Line: How much do you know about
sleep?


“How much do you know” subject line for sales

Source:
Really Good Emails

5. <Name>, we just added {product/service/tip} that you might
enjoy

There’s no better way to catch your reader’s attention than
by personalizing content to their specific needs. In fact, we found
that personalized email subject lines are 26% more likely to be
opened by subscribers. In this message from Netflix, they not only
address the subscriber directly, but they show suggestions that are
based on the reader’s recent viewing history.

Subject Line: Smiles Davis, we just added a TV
show you might like


“we’ve just added” email subject line for sales

Source:
Really Good Emails

6. ⏰ Don’t wait: Get {deal} off your
{product/service/order}

In sales, time is money, so why not use your subject line for
sales email to create a sense of urgency for your readers?
Combine urgency with a good offer
and you’re sure to see your
engagement rates start to climb.

This example by Freshly works on several different levels. They
creatively use an emoji to grab the reader’s attention, and the
use of the clock instantly alerts the reader to the fact that this
email is time sensitive. From there, the email subject line not
only gives the reader an incentive to act now, but tells them that
the sale’s only good for the pre-black Friday timeframe.

Subject Line: 🕰
You Can’t Wait: Get $60 Off Our Pre-Black Friday Sale


 “Get your deal” subject line for sales email

Source:
Really Good Emails

7. <Name>’s year in review

A year in review may not seem like a good sales tactic at first;
however, when done right, they can encourage your clients to remain
active with your brand. These years in review show your clients
that you’re paying attention to their activities and encourage
them to remain engaged with a brand that cares about them and their
activities.

Subject Line: Check out your 2017 Year in
Review with PlayStation


Year in review email example

Source:
Really Good Emails

8. <Name>, Welcome to {brand}

Your first impression with a new subscriber can make or break
your relationship. When someone signs up for your email list, they
expect to hear from you in some way. That’s why a good
welcome email
is absolutely crucial to include in your email
marketing strategy. You want your new subscribers to know that
you’re excited for them to join you, tell them a little more
about your brand, and maybe even throw in an extra incentive to
encourage them to click through to your website.

Subject Line: Smiles Davis, Welcome to
Filmsupply!


Welcome email examples

Source:
Really Good Emails

9. The newest {product/service} is here 🎉

When it comes to sales, you never want to sound gimmicky.
However, excited and gimmicky are two very different things. Some
of the best subject lines for sales emails are those that generate
a sense of excitement amongst readers. Whether it’s some exciting
industry news, a brand-new product or service that you’re
offering, or a big upcoming sale, share the excitement with your
readers. Adding in some festive emojis can help generate some
“good vibes” as well, so don’t be afraid to incorporate
some.

Subject Line: 🌱
YOUR MINI MONSTERA IS HERE 🌱

“Product is here” email subject line example

Source:
Really Good Emails

10. We want to hear from you❗

Your subscribers want to know that you care about them and their
opinions. Therefore, including customer feedback email in your
strategy is an absolute must. The average response rate of an email
survey falls around
24%
, making it a valuable piece of content worth including in
your arsenal. Approaching your customers for feedback shows that
you care about them and their needs, so don’t be afraid to
include a feedback email subject line in your sales email
collection.

Subject Line: We want to hear from you!
✈

Feedback email subject line for sales

Source:
Really Good Emails

11. Introducing {product/brand/service}

New products are exciting! Share the excitement with your
followers by keeping things simple with your sales email subject
line. Your consumers will be intrigued by the idea of you
introducing something new and will be inclined to open your message
and see what all the hype’s about.

Subject Line: Introducing Our Newest Juice:
Blue Lemonade


Product introduction email subject line for sales

Source:
Really Good Emails

12. {Competitor/brand/product} alternatives you’ll love

A little healthy competition can go a long way in promoting your
product. However, you never want to play dirty. When it comes to
“alternative” product informational emails, you want to keep
things classy and professional. Talk about your process or product
and how it differs from similar products on the market. Again, the
idea’s to be informative, not salesy with these emails, so make
it about weighing the pros and the cons instead of bashing other
brands for what they lack.

Subject Line: 46/ A Dropbox alternative and a
gravestone for your desk


Alternatives email subject line example

Source:
Really Good Emails

Wrap up

When crafting your subject lines for sales emails, you have a
little more wiggle room than you would other types of messages.
However, that doesn’t mean you should throw caution to the wind.
Make sure you keep these email subject line best practices in
mind:

  • Know who your audience is
  • Test each subject line before sending
  • Avoid using all caps and title case altogether
  • Keep it short, sweet, and to the point
  • Personalization matters
  • Emojis are your friends
  • Get readers to act by generating excitement and/or a sense of
    urgency

Want to become a master email subject line writer?

Check out our guide
to becoming an email subject line
superhero!

The post
12 Greatest Email Subject Lines for Sales and Conversions

appeared first on Campaign Monitor.

Source: FS – Email Marketing Blogs!
12 Greatest Email Subject Lines for Sales and Conversions