21 Creative Email Ideas for People That Don’t Like to Write

You don’t need to write a 1,000-word blog post to have content
for your next email newsletter or automated email series. In fact,
you don’t need to write anything at all. You can forget about
writer’s block and try one of these 21 creative ideas instead.
They’re simple, easy, and proven to work — the pros use them all
the time! 1. Videos Adding video to your emails can increase click
rates by 300%, according to one study from
MarTech Advisor
. To put that in perspective, if you average
1,000 clicks each email, adding a video would increase to that
4,000. If you create videos regularly, promote them in your emails.
Fitness Expert Betty Rocker shares her new and popular workout
videos with email marketing. Related:
Your Guide to Brainstorming Creative Video Ideas
2. Podcast
episodes Have a podcast? Add it to your next email newsletter to
increase downloads. Notice how Productivity Expert Michael Hyatt
uses a captivating story to introduce his latest podcast episode in
the email below. Did you know that subscribers can
actually play and listen to your podcast episode directly from an
email? With AWeber’s
Curate app
, you can simply add your new episode to a
newsletter, and the app will automatically generate the code for
you. You can see this feature in action below with the Would You
Rather Newsletter, a weekly message that presents “Would you
rather… ?” scenarios. Related:
4 Easy Ways Podcasters Can Use Email to Grow Their Audiences
3.
Quotes “The right quote can inspire people to change their ways,”
said Zig Ziglar, author and motivational speaker. People love
inspiring or motivating quotes. We know, because we include a quote
in many of our FWD:
Thinking newsletters
, and our readers love it. And many of the
most successful newsletters mix quotes into their content as well,
like financial newsletter Finimize with this quote from Pearl S.
Buck. Need quote inspiration? Check out
BrainyQuote. It’s like
an encyclopedia of quotes. 4. Webinars, tutorials, and workshops
What’s the #1 way to get people to register for your webinars? For
us, it’s email. A single email can contribute hundreds, even
thousands, of registrants. Email is what other experts rely on too.
Below, Joanna Wiebe, Founder of Copy Hackers, promotes her workshop
with an email that explains the key takeaways subscribers will get.
Related:
The Not-So-Secret Tactic to Growing Your Email Audience Really
Quickly
5. Industry news or updates You’re an expert in your
industry, whether that’s fitness, writing, nutrition, travel, or
business. Subscribers join your list to learn important information
about your industry, like the latest news and updates. For example,
if you’re a fitness expert, this might be a brand-new meta-analysis
or research study that further proves the science behind high
intensity interval training. Morning Brew, a newsletter that relays
the latest news from Wall St. to Silicon Valley, adds stock market
updates to the top of their emails to keep subscribers up-to-date
on the market. 6. Instagram posts Your Instagram
posts don’t need to stay on Instagram. Repurpose them in your next
email newsletter. Your post will get more exposure, and you won’t
need to hope and pray that Instagram’s algorithm will display it in
your followers’ feeds. Take a look at how Marketing Expert Gary
Vaynerchuk links off to one of his popular Instagram posts in the
email below. Pro tip: You can
use AWeber’s Curate
app
to drag Instagram posts (or any content!) into your next
newsletter in seconds. 7. Facebook live videos If you create
Facebook live videos, promote them in your email newsletters. More
people will watch the video. (Facebook loves that.) And you can
save time by reusing your social content for your email newsletter.
(You love that.) Fitness and productivity expert Chalene Johnson
gets thousands of people to watch her Facebook live videos. Her
secret? She promotes her videos on social and in her email
newsletters. 8. Tweets The lifespan of a Tweet
is 18 minutes. Which means your carefully-crafted Tweets gathers
cobwebs after only 18 short minutes. What are the chances your
followers will actually be on Twitter during that brief period? I
wouldn’t bet your business on it. Increase the lifespan of your
great Twitter content by talking about it in your next email
newsletter. You can even include Tweets from other successful
companies, like Brass Ring Daily — a newsletter for career,
productivity, and writing advice — does below. Related:
9 Ways to Grow Your Email List with Twitter
9. Social campaigns
Sharing social content isn’t the only way to use email to increase
your social success. You can also encourage your subscribers to
post about your brand on social. Ask them to share a testimonial on
LinkedIn, Twitter, or Facebook. Or, get them to post with a hashtag
on a social platform, like travel company Topdeck does in this
email. 10. Subscriber information People
love to see their name in lights. Mention subscribers in your
newsletter if it’s their birthday or when they take a certain
action. The daily newsletter theSkimm has millions of subscribers.
Yet, in every newsletter, they still call out their subscribers’
birthdays and highlight people who are doing great things.
11. Pictures Have beautiful or
funny photos and an audience who would love to see them? Put them
in your next newsletter. Buzzfeed has a weekly newsletter about
cats (Sorry, dog people. There’s not a dog newsletter . . . yet.).
Readers send Buzzfeed pictures of their cats, and Buzzfeed adds
them to the newsletter with a brief description. Related:
How to Create Amazing Photos for Your Emails on Zero Budget

12.  Book recommendations If you like to read, this tip is for
you! Recommend the good books you’re reading to your subscribers.
If the books are relevant to them, they’ll appreciate it. Plus,
it’s an easy newsletter content idea for you. The Brain Food Weekly
Digest is a newsletter dedicated to helping you become a better
version of yourself by sharing educational content. Shane Parrish,
the creator of the newsletter, often shares what he’s currently
reading. 13. Questions and answers Do your
subscribers ask you certain questions again and again? Answer one
of those common questions in your next newsletter. This will
increase engagement by making your newsletter interactive. See how
financial newsletter Finimize adds a question and answer to their
email below. 14. Special offers or deals If you
have a limited-time or can’t-miss deal, add it your newsletter so
subscribers don’t miss out. Liberty Travel always includes vacation
deals in their popular email newsletter. 15. Events Events, whether
they’re virtual or at a physical location, take a lot of
preparation and effort. Make the most of all that work and fill
more seats by promoting your next event in an email newsletter.
Nomadic Matt, a successful travel blogger, promotes all of his
Travel Meet-ups with email. 16. Stories Calling all authors!
This idea is for you. Your subscribers love to read. Share short
stories, poems, or chapters from your book in your email
newsletter. It’s the perfect content for your bookworm audience,
and can help increase your book sales or downloads. Publisher
Penguin Random House sends a newsletter with one section from a
short story inside. You have to read the next email to continue the
story, which keeps subscribers coming back for more. 17. Tools Great newsletters solve
their audience’s problems and answer their questions. That’s why
subscribers continue to open and read them. While educational
content is an excellent way to teach your audience, it doesn’t help
them actually do the work to resolve their problems. Tools, on the
other hand, make it easier for them to accomplish tasks. For
example, we created a tool called to help our audience write their
email content in a few minutes. They just answer a few simple
questions about their business, and the tool generates email
content. If you know of a tool that could save your subscribers’
time, whether you created it or someone else did, link off to it in
your newsletter. In a recent TotalAnnarchy newsletter,
MarketingProf’s Chief Content Officer Ann Handley dedicates an
entire section to useful tools she used that week.   Related:

12 Free Tools to Create Jaw-Dropping Email Images
18. Plans or
steps If your subscribers would like to accomplish something and
they’re not sure how to do it, add a plan or detailed steps to your
newsletter to show them how. Every week, Food blogger and founder
of Skinnytaste Gina Homolka sends her subscribers a meal plan
filled with healthy recipes. It makes her subscribers’ lives
easier. Instead of spending hours planning their weekly meals, they
can use Gina’s simple plan. 19. Trivia questions or riddles
Asking questions in your newsletter is a great way to increase
engagement. Instead of simply reading your newsletter, your
subscribers will interact with it. Morning Brew often includes a
trivia question in their newsletters. They give the answer at the
bottom of the email so subscribers have to keep reading to see it.
20. Courses The global market for
online education reached $255 billion in 2017, and it’s not slowing
down (according to World Economic Forum). Millions of people buy
online courses in order to upgrade their knowledge and skills.
Dreaming of creating your own free course for email subscribers?
You don’t need a course platform to do it. Just use email. Build an
automated email series with 1 or 2 days between emails. Then, each
email in your series can be 1 lesson of your course. The entire
lesson could be within the email or you could link off to a video
or landing page that hosts the lesson. Talia, conversion expert and
Founder of GetUplift, promotes her email course as a
lead magnet
(a.k.a freebie) on her email sign up form. Once
people sign up, she deliver the course lessons through a daily
message. 4
How to Create Your First Email Course or Email Challenge
21.
Blog posts or articles “Wait a minute … At the beginning, you
said I didn’t need to write a blog post!” You don’t. Include great
blog posts and articles created by other companies in your next
newsletter. This is called curation, and it saves people time from
finding great content for themselves. Dave Pell writes NextDraft, a
successful newsletter with thousands of subscribers. He fills each
email with educational blog posts and articles. The surprising
part? The majority of the articles aren’t written by Pell. They’re
written by other people. But they’re still valuable to his
subscribers, which is why they keep reading. Related:
4 Email Newsletter Ideas for Bloggers
Put these ideas to the
test. These 21 ideas prove that you can add any kind of content to
your next newsletter, as long as it’s valuable to your subscribers.
Now that your creative juices are flowing, it’s time to try these
ideas out! Create a free AWeber
account today
and get started.

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21 Creative Email Ideas for People That Don’t Like to Write

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21 Creative Email Ideas for People That Don’t Like to Write