5 Creative Email Ideas to Try This Spring

spring emails

Your subscribers located in the northern hemisphere are gearing up
for the spring weather. Use the change of season to your advantage,
and add spring-related topics and themes to your emails. The
reason: Seasonal emails tend to have higher open rates because they
create a sense of urgency among readers. (If they don’t open it
now, they’ll miss out!) Here are five creative email ideas to try
this spring in order to drive more opens, clicks, and sales.
Tip 1: Change up your subject lines Add the word
“spring” or spring-related topics to your subject line so your
subscribers know the content inside is timely and relevant. Or if
you send out a monthly newsletter, add the month — March, April,
or May — to the subject line. That way your readers understand
that the info is seasonal, and won’t be pertinent the following
month. Have some fun with the subject line! Check out how Etsy made
this subject line a spring-related pun, but gave more context to
the message inside with their preheader
However, always make sure your
subject line accurately reflects the content inside your newsletter
or message. If it doesn’t, then you’ll lose your subscribers’
trust. They’ll more than likely unsubscribe or mark your email as
spam. Check out Etsy’s email that went with their subject line,
below. Their lead story in the email directly corresponds with the
subject line. The reader doesn’t have to go searching for the
content and they’re not left hanging. spring emailPro
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Tip 2: Promote
seasonal sales and services
Encourage customers to
purchase your product or use your services with a spring sale or
discount. Here’s a fun example from Expedia: Expedia-700 Below, Sears reminds
its subscribers that they should get their riding mowers tuned up
before the start of spring. They offer a helpful video, plus repair
service and a discount on parts in the actual email content.
spring email subject linespring emailPro
You can offer exclusive promotions to subscribers on
your mailing list, and you can use them as incentives to
encourage email sign ups. For example, offer a discount to anyone
who signs up for your email list during the first week of spring.
Don’t forget to share it on social media, too! Tip 3:
Play up design
While your email design shouldn’t
drastically change from
your brand’s look and feel
just because it’s spring, you can
give it a little “pop” with some spring images (think: flowers,
umbrellas, birds, sunshine, butterflies, grass) and colors (think:
pastels). Here’s an example from Ann Taylor, which stays true to
their brand’s font and styling, but has some fun with imagery and
color palette. spring email Modcloth accentuates
their brand with a GIF that draws attention to their new spring
apparel. spring email gifTip 4:
Incorporate spring holidays
In addition to longer days and
warmer weather, spring also brings with it a lot of
holidays. Check out the subtle (and hilarious) way Motherhood
Maternity ties in a discount with Cinco de Mayo: spring sale email Here’s how
Williams-Sonoma drives sales around their personalized baskets for
Easter. william-sonomoa-700Tip 5: Draw
on spring themes
Spring is a time for renewal. Birds come back.
Flowers bloom. Baby animals are everywhere. But it’s a time for
renewal for humans, too. That’s why you find many people spring
cleaning and reorganizing their lives during this season. Almost
any business can apply this theme to their marketing! See how
Plated tapped into spring’s time for discovery and growth, while
showing off their fresh, colorful produce. spring sale email Have services
instead of a product? You can still play up this theme. A nutrition
blogger, for example, might focus on the idea of cleansing the body
from junk food. Or a marketing agency might encourage subscribers
to cleanse underperforming tactics from their marketing strategy.
You get the idea. Pro Tip: Your spring-related
email isn’t limited to discounts and promotions — consider
creating content that focuses on helping your customers during this
time of year. Ready to get started? Log into your AWeber account today to create a
spring-themed email your subscribers will love. If you’re not an
AWeber customer, you’re missing out!
Sign up for a free 30-day account
. You can start sending emails
today! This article was originally published on 3/2018, and updated
on 4/18/2019. Additional reporting by Jill Fanslau.

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5 Creative Email Ideas to Try This Spring
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Source: FS – Email Marketing Blogs!
5 Creative Email Ideas to Try This Spring