This post has been updated as of July 2019 and was originally
published in September 2014
Although beautifully-designed email campaigns are something many
marketers want, not everybody has the resources to easily make it
So we went searching for resources we could share with you to
make your email campaigns more beautiful.
We’re huge fans of icons over here at Campaign Monitor
see them featured in our newsletter and a lot of our communications, so for
this post we pulled together some of the best icon sets from around
the web that you can use to make your next email marketing campaign
This icon set by
Stylicons features 20 icons with a cool cartoon illustration
style wrapped in a rounded square border. Subject matter varies
from tech through to charts and locks and you can download them for
free in PNG format, which makes it easy to drag and drop them into
your email campaigns.
2. Flat icons
This icon set by FreeVector
features 18 flat icons Subject matter includes business and social
media, and they come in vector format for easy sizing to your email
3. More flat icons
This icon set courtesy of Roundicons contains 60 beautifully
designed round icons with a great animation style. They all come in
PNG format in an awesome variety of sizes, even going as high as
2133 x 2133 for great performance even on Retina displays.
If you do have some graphic design ability, they also come with
fully layered PSD files so you can change colors and sizes until
your heart’s content.
4. Vector icons
This icon set from Vecteezy features tons of icons with a very
particular style. Given that there are so many icons, the subject
matter varies from technology through to people and more.
The great thing about this set is how dynamic it is. You can use
these icons for virtually anything.
5. Token icons
icon set from Brsev features 128 different icons in a simple
monotone style. The subject matter is heavily focused on technology
with iPods, laptops and cameras all featuring.
6. Minimalist icons
minimalist icon set from Flaticon features a collection of
images with a very minimalist style. Subject matter varies from
currency to tech.
If you have access to Photoshop, it’s really easy to change
the color of these icons using Layer Styles.
What to consider when choosing marketing campaign icons
Choosing icons for your email marketing is not as simple as it
may look. After all, the purpose of the icon is not just for
aesthetics. Icons help you communicate your vision, mission, and
So, how do you ensure that your icon choice helps you meet all
1. Choose your colors wisely
When it comes to any visual element of your email, you have to
ensure that it matches your brand style and personality. Colors
play a big role in your
brand identity, hence your choice of colors has to fit in with
your brand style.
Research has shown that
80% of customers identify brands by their colors. Changing an
element of your color scheme can confuse your readers, leading them
to become suspicious of your emails. Your logo should blend in
naturally with all the other elements of your email to be
aesthetically pleasing and communicate your brand personality as
2. Use icons that “speak”
One of the purposes of icons is to help you communicate your
message clearly. As such, your choice of icons should be determined
by the message you want to communicate. In short, your icons should
speak to your audience, expressing your words visually.
Simply looking at the icon immediately gives you an idea of the
message it has been designed to convey. Your customers should not
struggle to decode the meaning of your icon.
3. Don’t be afraid to use humor
Icons are meant to lighten the mood and make email consumption
more pleasurable. One way to do that is to use humorous icons.
Here’s an example of how the Beardbrand uses a marketing campaign
icon to help express their humorous personality. Their icons also
make an otherwise dry topic more interesting to read.
Really Good Emails
Creating an icon that is unique to your business is a great way
to set yourself apart, and also to set the tone for your
4. Keep your marketing icon simple
One mistake some brands make with their icons is
overcomplicating them. The point of using icons isn’t clever
design as much as it’s simple, digestible design. Failure to keep
your marketing campaign icon simple could result in mixed
Really Good Emails
Your icons should clearly convey your message so that someone
can skim through your email and understand your point immediately.
This makes the main points of your email instantly
Iconography best practices you should follow
Before you go ahead and adorn your next email with your icons,
consider these iconography best practices:
- Make sure your icons are big enough to display well on mobile
- Use elements people are familiar with
- Keep your design concept consistent for your icon set
- Avoid using similar icons to convey different messages—each
icon should be distinct
As mentioned earlier, we’re big fans of icons here at Campaign
Monitor and believe that the right icon can be a great way to both
communicate your message and make your email campaigns look
When using icons, it’s important to keep your message clear
with bold and simple imagery that gets your point across. When used
correctly, icons can:
- Organize your content more efficiently
- Express your ideas in a simple way
- Replace heavy images to create email ease-of-use
- Make your email more interactive
So, keep these icons sets handy next time you are creating an
email marketing campaign and drop them in to give it that something
Want more icon sets and design resources? Our guide, How
to get Better Marketing Results with Beautiful Design, features
15+ resources that marketers like you can use straight away to make
your email campaigns, websites and landing pages more beautiful and
6 Free Icon Sets You Can Use to Make Your Next Email Marketing
Campaign More Beautiful appeared first on Campaign Monitor.
Source: FS – Email Marketing Blogs!
6 Free Icon Sets You Can Use to Make Your Next Email Marketing Campaign More Beautiful