6 Free Icon Sets You Can Use to Make Your Next Email Marketing Campaign More Beautiful

This post has been updated as of July 2019 and was originally
published in September 2014

Although beautifully-designed email campaigns are something many
marketers want, not everybody has the resources to easily make it

So we went searching for resources we could share with you to
make your email campaigns more beautiful.

We’re huge fans of icons over here at Campaign Monitor
and you’ll
see them featured in our newsletter
 and a lot of our communications, so for
this post we pulled together some of the best icon sets from around
the web that you can use to make your next email marketing campaign
more beautiful.

1. Stylicons

This icon set by
 features 20 icons with a cool cartoon illustration
style wrapped in a rounded square border. Subject matter varies
from tech through to charts and locks and you can download them for
free in PNG format, which makes it easy to drag and drop them into
your email campaigns.

2. Flat icons

An image of a free Freevector icon set

This icon set by FreeVector
features 18 flat icons Subject matter includes business and social
media, and they come in vector format for easy sizing to your email
marketing campaigns.

3. More flat icons

This icon set courtesy of Roundicons 
contains 60 beautifully
designed round icons with a great animation style. They all come in
PNG format in an awesome variety of sizes, even going as high as
2133 x 2133 for great performance even on Retina displays.

If you do have some graphic design ability, they also come with
fully layered PSD files so you can change colors and sizes until
your heart’s content.

4. Vector icons

A screenshot of free vector icons from Vecteezy

This icon set from Vecteezy
 features tons of icons with a very
particular style. Given that there are so many icons, the subject
matter varies from technology through to people and more.

The great thing about this set is how dynamic it is. You can use
these icons for virtually anything.

5. Token icons

icon set from Brsev
features 128 different icons in a simple
monotone style. The subject matter is heavily focused on technology
with iPods, laptops and cameras all featuring.

6. Minimalist icons

A screenshot of free icons from Flaticon

minimalist icon set from Flaticon
features a collection of
images with a very minimalist style. Subject matter varies from
currency to tech.

If you have access to Photoshop, it’s really easy to change
the color of these icons using Layer Styles.

What to consider when choosing marketing campaign icons

Choosing icons
for your email marketing is not as simple as it
may look. After all, the purpose of the icon is not just for
aesthetics. Icons help you communicate your vision, mission, and
brand identity.

So, how do you ensure that your icon choice helps you meet all
these goals?

1. Choose your colors wisely

When it comes to any visual element of your email, you have to
ensure that it matches your brand style and personality. Colors
play a big role in your
brand identity
, hence your choice of colors has to fit in with
your brand style.

Research has shown that
80% of customers
identify brands by their colors. Changing an
element of your color scheme can confuse your readers, leading them
to become suspicious of your emails. Your logo should blend in
naturally with all the other elements of your email to be
aesthetically pleasing and communicate your brand personality as

2. Use icons that “speak”

One of the purposes of icons is to help you communicate your
message clearly. As such, your choice of icons should be determined
by the message you want to communicate. In short, your icons should
speak to your audience, expressing your words visually.

A screenshot of marketing icons

Source: Flaticon

Simply looking at the icon immediately gives you an idea of the
message it has been designed to convey. Your customers should not
struggle to decode the meaning of your icon.

3. Don’t be afraid to use humor

Icons are meant to lighten the mood and make email consumption
more pleasurable. One way to do that is to use humorous icons.
Here’s an example of how the Beardbrand uses a marketing campaign
icon to help express their humorous personality. Their icons also
make an otherwise dry topic more interesting to read.

An example of an email that uses humor with icons

Really Good Emails

Creating an icon that is unique to your business is a great way
to set yourself apart, and also to set the tone for your

4. Keep your marketing icon simple

One mistake some brands make with their icons is
overcomplicating them. The point of using icons isn’t clever
design as much as it’s simple, digestible design. Failure to keep
your marketing campaign icon simple could result in mixed

An example of icons being used in an email

Really Good Emails

Your icons should clearly convey your message so that someone
can skim through your email and understand your point immediately.
This makes the main points of your email instantly

Iconography best practices you should follow

Before you go ahead and adorn your next email with your icons,
consider these iconography best practices:

  • Make sure your icons are big enough to display well on mobile
  • Use elements people are familiar with
  • Keep your design concept consistent for your icon set
  • Avoid using similar icons to convey different messages—each
    icon should be distinct

Wrap up

As mentioned earlier, we’re big fans of icons here at Campaign
Monitor and believe that the right icon can be a great way to both
communicate your message and make your email campaigns look

When using icons, it’s important to keep your message clear
with bold and simple imagery that gets your point across. When used
correctly, icons can:

  • Organize your content more efficiently
  • Express your ideas in a simple way
  • Replace heavy images to create email ease-of-use
  • Make your email more interactive

So, keep these icons sets handy next time you are creating an
email marketing campaign and drop them in to give it that something

Want more icon sets and design resources? Our guide, How
to get Better Marketing Results with Beautiful Design
, features
15+ resources that marketers like you can use straight away to make
your email campaigns, websites and landing pages more beautiful and
more effective.

The post
6 Free Icon Sets You Can Use to Make Your Next Email Marketing
Campaign More Beautiful
appeared first on Campaign Monitor.

Source: FS – Email Marketing Blogs!
6 Free Icon Sets You Can Use to Make Your Next Email Marketing Campaign More Beautiful