6 Labor Day Email Campaign Examples to Spice Up Your Strategy

The 4th of July is over, meaning many American consumers are
preparing for the end of summer. While it’s a bummer for many,
for marketing teams everywhere, it means Labor Day is coming. Teams
are searching for examples to spark holiday email campaign ideas
for their future materials. 

Labor Day falls on Monday, September 2nd this year, which means
you need to begin the planning process for your Labor Day campaign,
if you haven’t already.

Why holiday email campaigns are vital

Marketing teams know just how vital holiday email campaigns can
be when it comes to generating leads. However, many holidays fall
in the late fall and winter months. Taking advantage of these
holidays is great, but that means many marketers miss other
significant opportunities.

Labor Day campaigns are often overlooked in favor of more
significant holidays, including the 4th of July and Memorial Day.
However, it’s worth noting that Labor Day is consistently one of
the largest
U.S. sale weekends
, making it a holiday weekend that
shouldn’t be neglected. In fact, in 2018,
Labor Day
was the first holiday to surpass $2B outside of the
traditional winter holiday season.

While many marketing teams opt to save their email campaign
budgets for more popular holidays, Credit Karma has some
interesting data that may have marketers changing their tune.
According to a study in 2018,
Credit Karma
found that the bulk of early holiday shopping
began mid-year, with peaks occurring in August and September.


While many marketing teams opt to save their email campaign budgets for more popular holidays, Credit Karma has some interesting data that may have marketers changing their tune.

Source:
Credit Karma

But this doesn’t necessarily mean your marketing team should
start advertising Christmas deals in August or September. Adopting
a holiday campaign too early could have a negative impact on your
communications, especially since many consumers believe brands have
begun advertising holiday sales too far in advance.

So, what should you take away from this info? Marketing teams
can leverage Labor Day weekend to get consumers shopping, and they
can do this by pushing the end of summer (rather than the beginning
of fall).

What are consumers looking for during Labor Day sales?

Finding ways to optimize Labor Day weekend (especially if
you’re using it to kick off holiday campaigns) can be a little
tricky, but if you know what consumers are looking to buy, you can
make some serious magic happen.

According to a study done by
Adobe Digital Insights
, there are three main categories that
people frequent during Labor Day sales:

  • Electronics
  • Appliances
  • Home & Garden

Many brands put these types of products on sale during Labor Day
as a “last chance to enjoy summer.” These sales can actually do
twice the work for your B2C company, since consumers are looking
for deals on big holiday purchases like costly appliances and
electronics. You may see early shoppers who don’t want to get
stuck waiting in holiday lines or back orders.

What makes an effective holiday email campaign?

Now that you know just how vital Labor Day examples can be for
email marketing campaigns, let’s look at what needs to be in the
to make it effective.

Subject line and preheader text

When it comes to sending an email marketing campaign, your
subject line and preheader text are absolutely vital. This is the
information that your readers see first and foremost, and if it’s
not intriguing, then the chances of your message being opened are
slim to none.

Email subject lines and preheader text shouldn’t be boring.
However, they do have to be short and to the point. Since the vast
majority of emails are now being opened on mobile devices, the
number of characters users see in an email preview has been cut
drastically. For most devices, the character count falls between

27-73 total
, and that includes spaces and punctuation.

If your marketing team is looking for new ways to spice up your
subject lines without going over your desired character count, why
not give emojis a try?

Personalization

With so many businesses vying for readers’ attention,
marketers need to cater their content, promotional or not, to
subscriber needs.

Unfortunately, many marketers think merely adding a reader’s
name to the email subject line is the extent of
personalization
needed to keep consumers coming back for more.
With the technology currently available to marketers, it’s easier
than ever to
segment
your email lists for individual needs. Some common ways
to segment your lists for better personalization include:

  • Age
  • Gender
  • Geolocation
  • Browser used
  • Recent search history
  • Recent purchase history
  • Birthday/Anniversaries

Relevant and enticing imagery

The proper use of images, videos, and GIFs can play a
significant role in how your viewers interact with your email.
While
plain-text
emails have their place in your email marketing
strategy, strategically using images that are both enticing and
relevant to the topic at hand can help increase overall reader
engagement.


This example from Stumptown Coffee is great because their feature image goes hand in hand with their title header “Coffee to Go.” Without even reading the text, subscribers know this email is about travel and coffee. 


This example from Stumptown Coffee
is great because their
feature image goes hand in hand with their title header “Coffee
to Go.” Without even reading the text, subscribers know this
email is about travel and coffee.

Standout CTAs

The entire point of any holiday email campaign (including Labor
Day examples) is subscriber action. This means a clear, prominent
call to action (CTA).

During a Campaign Monitor study, we found that using a standout
CTA had several positive effects on our benchmarks, including an
overall increase in click-throughs by
127%
.

Labor Day email campaigns that sizzle

Need a little help sparking your creativity? Here are some
sizzling Labor Day examples to help you with your Labor Day email
campaign.

1. Sears

We chose this example from Sears because it caters to some of
those significant sales trends that we hit on earlier. They even
made browsing through deals easy for those who know what they want
to purchase by separating sales into varying categories such as
Home, Sports Goods, Jewelry, and more.


We chose this example from Sears because it caters to some of those significant sales trends that we hit on earlier.

Source:
Milled

2. PetSmart

Holiday sales aren’t just for your friends. This Labor Day
campaign is directed at your furry family members and offers both
in-store savings and online exclusives. Even better, we loved the
use of patriotic colors throughout this email to celebrate the
holiday.


Holiday sales aren’t just for your friends. This Labor Day campaign is directed at your furry family members and offers both in-store savings and online exclusives

Source: Pinterest

3. Miracle Noodle

This Labor Day example stands out thanks to its simplicity and

countdown timer
, urging readers to take action. Sometimes
simplicity is best for your subscribers. Miracle Noodle offers a
clear CTA that creates a sense of urgency thanks to the 15% off
code and the Labor Day Sales countdown.


This Labor Day example stands out thanks to its simplicity and countdown timer, urging readers to take action.

Source:
Milled

5. Lotus Leggings

Lotus Leggings takes Labor Day deals to the next level by
incorporating their entire audience, not just U.S. subscribers. By
offering worldwide shipping, fans of the brand get to take part in
the festivities. The brand takes things to the next step by also
announcing a giveaway at the same time, enticing readers to click
through to their website and social media sites.


Lotus Leggings takes Labor Day deals to the next level by incorporating their entire audience, not just U.S. subscribers.

Source:
Milled

5. Reverb

Reverb’s Labor Day email campaign sticks out because of the
excellent animated imagery used. A recent study by Experian found
that 72% of
email markets
who have used animated GIFs in their campaigns
recorded higher transaction-to-click rates—a number worth
considering if you want to include an animated GIF in your Labor
Day email campaign.

We also appreciate this Labor Day example because it creates a
sense of urgency by including the text, “Ends at midnight” at
the very beginning of the email. It also makes the shopping
experience less stressful by splitting up their sales options into
relevant categories for shoppers.


We also appreciate this Labor Day example because it creates a sense of urgency by including the text, “Ends at midnight” at the very beginning of the email.

Source:
Really Good Emails

6. Art Naturals

This Labor Day example takes the cake because of the message,
vibe, and engagement created by Art Naturals. Not only do they make
excellent use of imagery Rosie the Riveter—a classic symbol of
strength and empowerment—but they’re increasing reader
engagement by using user-generated content and a Labor Day
contest.

Instead of this being a purely promotional piece, Art Naturals
decided to use this holiday to send a helpful newsletter that
focuses on relaxation and celebrating working women.


Instead of this being a purely promotional piece, Art Naturals decided to use this holiday to send a helpful newsletter that focuses on relaxation and celebrating working women.  

Source:
Milled

Wrap up

These are only a handful of the Labor Day examples that we came
across during our search for sizzling campaigns. This holiday
offers marketing teams a chance to boost content and promotional
materials, amping up sales, user engagement, and more. So, make
sure you’re taking full advantage.

A few key elements you’ll want to include in your Labor Day
campaign:

  • A Showstopping subject line and preheader text
  • Compelling, personalized content
  • Relevant, intriguing imagery
  • Compelling CTAs

Need some sizzling summer email subject lines to help with your
Labor Day email campaign? Why not give our guide a read! With

75 hot summer subject lines
to choose from, you’re bound to
find something that suits your needs.

The post
6 Labor Day Email Campaign Examples to Spice Up Your Strategy

appeared first on Campaign Monitor.

Source: FS – Email Marketing Blogs!
6 Labor Day Email Campaign Examples to Spice Up Your Strategy