Updated: November 19, 2018
Consumers are already searching for the perfect holiday sales
from their favorite brands. 80% of Americans will, in fact, have
started their holiday shopping before Thanksgiving, especially
those prone to buy online.
What does this mean for you? It means now is the time to start
holiday email marketing messages. In fact, email message open
rates start to spike as early as October.
We’ve updated this post for 2018 and included a few bonus
subject lines to keep your holiday email campaigns at the vanguard
of the holiday trends.
To provide you some inspiration, here are 75 email marketing
subject lines from B2C, B2B, and nonprofits that are perfect for
holiday email campaigns.
B2C email subject lines
Rip Curl: 5 reasons you need a SearchGPS this
Freshbooks: Deliver Some Cheer this Holiday
Food & Wine: 27 Recipes for a Holiday
Joss & Main: Jingle Belles: Gifts for her,
best-selling bedding & more on sale today
Dot & Bo: Ring In The New Year – Plus:
12 Days of Christmas Gifting Starts Now
Kate Spade: Last day! 30% off everything with
our Cyber Monday sale
Emergency Essentials: Black Friday Sale! Check
Back Tomorrow To View the Deals!
Steve Madden: Cyber Tuesday – 50% Off
Sports Authority: Hurry, Only Hours Left for
Cyber Monday Savings!
BevMo!: $20 Coupon! Save Big on Cyber
Seafolly: All she wants for Christmas is S E A
F O L L Y
- Birchbox: Free Boxes. Ohh Yeah.
Skechers: Get BLACK FRIDAY savings all weekend
Steve Madden: If You Open One Email This Black
Finish Line: Black Friday Doorbusters END
TODAY. Snag ’em before it slams shut.
San Diego Chargers: Share the Joy, Bring a Toy
To The Chargers Game
J. Crew: It’s OK to have seconds (or thirds)
of this sale
Provisions by Food52: Gifting Made Easy: Free
Shipping + Discounted Gift Cards + Our Best Picks
Finish Line: Black Friday Doorbusters start
now. Put down the drumstick.
- Vacationist: Gobble Up These Deals!
- Orbitz: Good gravy! 20% off
Food & Wine: 15 Thanksgiving Drinks to
Start on While Cooking
- Nordstrom: Black Friday Is Here Early
- Oribe: 10 Holiday Tips for Your Salon
Lyft: You guys are amazing, you know
Instacart: This week’s forecast? Stress-free
holiday grocery shopping!
- Southwest: Snow Fare Like A Low Fare!
- De Beers: There’s still time…
One Kings Lane: Post-Christmas grab bag: pick
a present for yourself
Anthropologie: Thanksgiving hosting, toasting
& roasting must-haves
Rapha: Last express shipping days for Rapha
Monoprice: 10% OFF Site-Wide + Shop Our
Holiday Gift Guide!
Shutterfly: Just 3 days: get 50% off + NEW
Disney Frozen Stockings
Capsule: Christmas Deadline: TODAY – Best
stocking stuffer ever!
Travel Channel: Travel’s Best Holiday
Musician’s Friend: Perfect last-minute
gift–a gift certificate
Papa Murphy’s: Don’t Get Your Tinsel in a
Tangle…Let Us Help with Dinner!
Groupon: Groupon’s Most Wanted This Holiday
JetBlue: Up to 50% bonus – ’tis better to
give AND receive!
KSL Deals: Save 10% with Promo Code:
Utah Valley Massage Therapy: Last Minute
Stocking Stuffer Ideas
Bass Pro Shops: Final Hours! Stretch your
payments for 6 months
- KSL Deals: 14 Awesome Gift Ideas
Guitar Center: 12 Deals of Christmas—Updated
- Cabela’s: You’ve made your list…
Backcountry.com: For the Person that Has
Musician’s Friend: St. Nick’s here with
two ways to save
Audible.com: A Free Holiday Gift Just for Our
Ancestry.com: Save big for Cyber Monday –
give the gift of family
Target: Pssst! Get the scoop on Black
- De Beers: Find the Perfect Gift
Bass Pro Shops: Save up to 25% on Santa’s
Monoprice: Holiday Gift Guide – Headphones
& Earphones Starting Under $10
Homestead Resort: Home for the Holidays at
Moovly: Create your own Season’s Greetings
video in 10 steps
Guitar Center: Alert: Cyber Monday Has Been
Doug Smith Subaru: Share the Love with your
- Rapha: Cold weather riding essentials
Waves Audio: Waves’ Black Friday Sale Starts
Now – Get a Free New Plugin
ProAudioStar: ProAudioStar Will Beat ANY Black
Friday Price PLUS Give You 15% Off Your Next Purchase
Mystery Tackle Box: Merry Christmas From Karl
VonDibble (And Mystery Tackle Box)
Bonus: & Other Stories: Heading home for
- Bonus: Trouva: Girl Power Gifts
Bonus: Madewell: New arrivals + gift guide =
Bonus: Girls’ Night In: Issue #94:
Thanksgiving pies, couch life, and cozy sweaters.
Bonus: Dr. Axe: Click Quick.
Last chance for a FREE $26 gift
B2B email subject lines
Team Tony Robbins: Your last chance to save in
time for the holidays.
Dale Carnegie Training: Be Bold This Holiday
Season with Powerful Conversations
Pureleverage.com: Your $1.00 Cyber Monday
Voices.com: Cyber Monday Deal from Voices.com
3 Key Elements: Stressed Out by the Holidays?
Body Language Tools to the Rescue!
Pinterest Partner Team: This week: Create
holiday boards and plan Pinteresty events
Nonprofit email subject lines
SF-Marin Food Bank: Today is
California Academy of Sciences: Unique Holiday
Gifts for Everyone on Your List!
The Leukemia & Lymphoma Society:
#GivingTuesday is today!
Friends of the Sea Otter: Adorable Sea Otter
Gifts Available on Giving Tuesday
Monterey Bay Aquarium: Today is
#GivingTuesday: Donate now and become part of a new tradition.
The Marine Mammal Center: A Special Gift to
Thank You for All You Do
Just Give: Gifts that do good…and feel
Susan G. Komen: Holiday gift deadline is
While these holiday subject lines certainly spark inspiration,
you’ll want to put your own creativity and message into your
subject lines. Here are some tips to help you create holiday
subject lines that will shine.
our Ultimate Guide to Holiday Email Marketing and crush your
holiday goals. Use words that increase conversions and top
It may be tempting to get extra creative when it comes to
creating fun subject lines for email marketing messages, but it’s
also important to remember that there are specific data-backed
words that increase conversions. Here are some of the top words
to use in subject lines that can boost your conversions:
• Thank you
• Be the first
You’ll notice that each of these words evoke either a feeling
of connection, persuasion, urgency, or interest—all of which are
necessary to help you make holiday sales.
You should also consider
using emoji in your subject lines. The playfulness of an emoji
is a good complement to festive holiday subject lines and can help
your email stand out in inboxes.
Pique interest with holiday words
Not only will you want to use proven data-driven words that
convert, but you will also want to use some of the top holiday
words to remind subscribers you’re offering special deals that
are only available during the holidays. As you read through all the
fun holiday subject lines above, you’ll notice a few words
consistently stand out including the following:
• Black Friday
• Last Chance/Minute
When you can, work both these top converting words and top
holiday email marketing words into your subject lines, and you’ll
enjoy the benefits that come from writing excellent holiday
marketing email copy.
Promote your offer in the subject line
Another common theme shared by good holiday email copy is
stating the offer in the subject line like Chandon does in this
pre-Thanksgiving email campaign offering free ground shipping
enabling their subscribers to stock up on bubbly for their
celebrations. The subject line simply states, Ground Shipping
Included and the headline reinforces the offer.
Not only is it important to offer deals and promotions in your
subject lines, but it’s also important to solve customers’
holiday shopping problems. For example, some people might not know
what to put in their spouse’s stocking, what to serve for
Christmas dinner, or how to find the perfect gift or their
mother-in-law. Offering solutions to these types of problems as
well as a promotion can bring satisfying and unexpected
This example from Birchbox promises to alleviate holiday stress
and links to their
holiday shop with gifts broken down by price point.
As you prepare for the holidays, remember that there are only 29
days between Thanksgiving and Christmas. There isn’t much time to
get your holiday , and not much time to send your messages out to
your subscribers. Hopefully, these 75 ideas and tips will help
inspire you to write subject lines that convert into increased
revenue and a very happy holiday season.
75 Email Subject Lines to Light up Inboxes This Holiday
appeared first on Campaign Monitor.
Source: FS – Email Marketing Blogs!
75 Email Subject Lines to Light up Inboxes This Holiday