75 Email Subject Lines to Light up Inboxes This Holiday

Updated: November 19, 2018

Consumers are already searching for the perfect holiday sales
from their favorite brands. 80% of Americans will, in fact, have

started their holiday shopping
before Thanksgiving, especially
those prone to buy online.

What does this mean for you? It means now is the time to start
holiday email marketing messages
. In fact, email message open
rates start to spike as early as October.

We’ve updated this post for 2018 and included a few bonus
subject lines to keep your holiday email campaigns at the vanguard
of the holiday trends.

To provide you some inspiration, here are 75 email marketing
subject lines from B2C, B2B, and nonprofits that are perfect for
holiday email campaigns

B2C email subject lines

  1. Rip Curl: 5 reasons you need a SearchGPS this
  2. Freshbooks: Deliver Some Cheer this Holiday
  3. Food & Wine: 27 Recipes for a Holiday
    Cocktail Bash
  4. Joss & Main: Jingle Belles: Gifts for her,
    best-selling bedding & more on sale today
  5. Dot & Bo: Ring In The New Year – Plus:
    12 Days of Christmas Gifting Starts Now
  6. Kate Spade: Last day! 30% off everything with
    our Cyber Monday sale
  7. Emergency Essentials: Black Friday Sale! Check
    Back Tomorrow To View the Deals!
  8. Steve Madden: Cyber Tuesday – 50% Off
  9. Sports Authority: Hurry, Only Hours Left for
    Cyber Monday Savings!
  10. BevMo!: $20 Coupon! Save Big on Cyber
  11. Seafolly: All she wants for Christmas is S E A
    F O L L Y
  12. Birchbox: Free Boxes. Ohh Yeah.
  13. Skechers: Get BLACK FRIDAY savings all weekend
    at Skechers.com!
  14. Steve Madden: If You Open One Email This Black
  15. Finish Line: Black Friday Doorbusters END
    TODAY. Snag ’em before it slams shut.
  16. San Diego Chargers: Share the Joy, Bring a Toy
    To The Chargers Game
  17. J. Crew: It’s OK to have seconds (or thirds)
    of this sale
  18. Provisions by Food52: Gifting Made Easy: Free
    Shipping + Discounted Gift Cards + Our Best Picks
  19. Finish Line: Black Friday Doorbusters start
    now. Put down the drumstick.
  20. Vacationist: Gobble Up These Deals!
  21. Orbitz: Good gravy! 20% off
  22. Food & Wine: 15 Thanksgiving Drinks to
    Start on While Cooking
  23. Nordstrom: Black Friday Is Here Early
  24. Oribe: 10 Holiday Tips for Your Salon
  25. Lyft: You guys are amazing, you know
  26. Instacart: This week’s forecast? Stress-free
    holiday grocery shopping!
  27. Southwest: Snow Fare Like A Low Fare!
  28. De Beers: There’s still time…
  29. One Kings Lane: Post-Christmas grab bag: pick
    a present for yourself
  30. Anthropologie: Thanksgiving hosting, toasting
    & roasting must-haves
  31. Rapha: Last express shipping days for Rapha
  32. Monoprice: 10% OFF Site-Wide + Shop Our
    Holiday Gift Guide!
  33. Shutterfly: Just 3 days: get 50% off + NEW
    Disney Frozen Stockings
  34. Capsule: Christmas Deadline: TODAY – Best
    stocking stuffer ever!
  35. Travel Channel: Travel’s Best Holiday
    Attractions 2014/
  36. Musician’s Friend: Perfect last-minute
    gift–a gift certificate
  37. Papa Murphy’s: Don’t Get Your Tinsel in a
    Tangle…Let Us Help with Dinner!
  38. Groupon: Groupon’s Most Wanted This Holiday
  39. JetBlue: Up to 50% bonus – ’tis better to
    give AND receive!
  40. KSL Deals: Save 10% with Promo Code:
  41. Utah Valley Massage Therapy: Last Minute
    Stocking Stuffer Ideas
  42. Bass Pro Shops: Final Hours! Stretch your
    payments for 6 months
  43. KSL Deals: 14 Awesome Gift Ideas
  44. Guitar Center: 12 Deals of Christmas—Updated
  45. Cabela’s: You’ve made your list…
  46. Backcountry.com: For the Person that Has
  47. Musician’s Friend: St. Nick’s here with
    two ways to save
  48. Audible.com: A Free Holiday Gift Just for Our
  49. Ancestry.com: Save big for Cyber Monday –
    give the gift of family
  50. Target: Pssst! Get the scoop on Black
  51. De Beers: Find the Perfect Gift
  52. Bass Pro Shops: Save up to 25% on Santa’s
    Toy Shop!
  53. Monoprice: Holiday Gift Guide – Headphones
    & Earphones Starting Under $10
  54. Homestead Resort: Home for the Holidays at
    Homestead Resort
  55. Moovly: Create your own Season’s Greetings
    video in 10 steps
  56. Guitar Center: Alert: Cyber Monday Has Been
  57. Doug Smith Subaru: Share the Love with your
  58. Rapha: Cold weather riding essentials
  59. Waves Audio: Waves’ Black Friday Sale Starts
    Now – Get a Free New Plugin
  60. ProAudioStar: ProAudioStar Will Beat ANY Black
    Friday Price PLUS Give You 15% Off Your Next Purchase
  61. Mystery Tackle Box: Merry Christmas From Karl
    VonDibble (And Mystery Tackle Box)
  • Bonus: & Other Stories: Heading home for
    the Holidays?
  • Bonus: Trouva: Girl Power Gifts ✊
  • Bonus: Madewell: New arrivals + gift guide =
  • Bonus: Girls’ Night In: Issue #94:
    Thanksgiving pies, couch life, and cozy sweaters. 🥧
  • Bonus: Dr. Axe: Click Quick.
    Last chance for a FREE $26 gift

B2B email subject lines

  1. Team Tony Robbins: Your last chance to save in
    time for the holidays.
  2. Dale Carnegie Training: Be Bold This Holiday
    Season with Powerful Conversations
  3. Pureleverage.com: Your $1.00 Cyber Monday
  4. Voices.com: Cyber Monday Deal from Voices.com
    Coming Soon
  5. 3 Key Elements: Stressed Out by the Holidays?
    Body Language Tools to the Rescue!
  6. Pinterest Partner Team: This week: Create
    holiday boards and plan Pinteresty events

Nonprofit email subject lines

  1. SF-Marin Food Bank: Today is
  2. California Academy of Sciences: Unique Holiday
    Gifts for Everyone on Your List!
  3. The Leukemia & Lymphoma Society:
    #GivingTuesday is today!
  4. Friends of the Sea Otter: Adorable Sea Otter
    Gifts Available on Giving Tuesday
  5. Monterey Bay Aquarium: Today is
    #GivingTuesday: Donate now and become part of a new tradition.
  6. The Marine Mammal Center: A Special Gift to
    Thank You for All You Do
  7. Just Give: Gifts that do good…and feel
  8. Susan G. Komen: Holiday gift deadline is

While these holiday subject lines certainly spark inspiration,
you’ll want to put your own creativity and message into your
subject lines. Here are some tips to help you create holiday
subject lines that will shine.

our Ultimate Guide to Holiday Email Marketing and crush your
holiday goals. 
Use words that increase conversions and top
holiday words

It may be tempting to get extra creative when it comes to
creating fun subject lines for email marketing messages, but it’s
also important to remember that there are specific data-backed

words that increase conversions
. Here are some of the top words
to use in subject lines that can boost your conversions:

• Sale
• Off
• Now
• Thank you
• You
• New
• Exclusive
• Discover
• Be the first
• Instantly

You’ll notice that each of these words evoke either a feeling
of connection, persuasion, urgency, or interest—all of which are
necessary to help you make holiday sales.

You should also consider
using emoji in your subject lines
. The playfulness of an emoji
is a good complement to festive holiday subject lines and can help
your email stand out in inboxes.

Pique interest with holiday words

Not only will you want to use proven data-driven words that
convert, but you will also want to use some of the top holiday
words to remind subscribers you’re offering special deals that
are only available during the holidays. As you read through all the
fun holiday subject lines above, you’ll notice a few words
consistently stand out including the following:

• Holiday
• Christmas
• Black Friday
• Thanksgiving
• Gift/Give
• Shopping
• Last Chance/Minute
• Special
• Deals
• Save

When you can, work both these top converting words and top
holiday email marketing words into your subject lines, and you’ll
enjoy the benefits that come from writing excellent holiday
marketing email copy.

Promote your offer in the subject line

Another common theme shared by good holiday email copy is
stating the offer in the subject line like Chandon does in this
pre-Thanksgiving email campaign offering free ground shipping
enabling their subscribers to stock up on bubbly for their
celebrations. The subject line simply states, Ground Shipping
Included and the headline reinforces the offer.

Chandon holiday email subject line example

Offer Solutions

Not only is it important to offer deals and promotions in your
subject lines, but it’s also important to solve customers’
holiday shopping problems. For example, some people might not know
what to put in their spouse’s stocking, what to serve for
Christmas dinner, or how to find the perfect gift or their
mother-in-law. Offering solutions to these types of problems as
well as a promotion can bring satisfying and unexpected

This example from Birchbox promises to alleviate holiday stress
and links to their
holiday shop
with gifts broken down by price point.

Birchbox holiday email example

Wrap up

As you prepare for the holidays, remember that there are only 29
days between Thanksgiving and Christmas. There isn’t much time to
get your holiday , and not much time to send your messages out to
your subscribers. Hopefully, these 75 ideas and tips will help
inspire you to write subject lines that convert into increased
revenue and a very happy holiday season.

The post
75 Email Subject Lines to Light up Inboxes This Holiday

appeared first on Campaign Monitor.

Source: FS – Email Marketing Blogs!
75 Email Subject Lines to Light up Inboxes This Holiday