75 Sizzling Summer Email Subject Lines for Retailers

Article first published June 2016, updated May 2019

The weather is heating up, and summer consumer
spending is significantly increasing
. What does this mean for
you? It means it’s time to start thinking about how you’re
going to promote your brand through smart email marketing campaigns
designed for everyone’s favorite season.

Before sharing some examples of summer email subject lines,
refresh yourself on these subject line faux pas that all brands
should work to avoid.

Faux pas #1: The blank subject line

The first brand in question sent an email with the subject line
totally blank. Studies show
47% of email recipients
open email based on subject line alone,
while nearly 70% mark
emails as spam
depending on the subject line. This blank
subject line gave me no indication of what was in the email, and I
deleted it immediately, as I am sure many other recipients did.
Mistakes happen to even the best email marketers, but make sure you
always test your emails before sending to avoid glaring issues like
this one.

Tip: Don’t miss an opportunity to use your subject line to
capitalize on a hot spending season by leaving it blank.

Faux pas #2: The regarding-absolutely-nothing subject line

The second brand sent an email with the subject line that simply
said “RE.” I have never sent an email to this particular brand,
so the email they sent me was regarding nothing.

I typically really enjoy marketing emails from this company, but
the subject line “RE” immediately set off the spam alarm in my
brain. In fact, I was about to mark this email as spam until I
realized this email was actually from a brand whose email
promotions I use quite often to purchase products I love

Before making a mistake of this caliber, remember how many
emails are marked as spam based solely on subject line. Using a
potentially misleading subject line is a great way to look like
spam, which can substantially impact your open rate.

Tip: As you prepare your summer marketing subject lines, make
sure they offer information about your hot summer promotions.
You’ll want to avoid misleading subject lines or subject lines
that sound like clickbait.

Faux pas #3: The forgot-to-replace-the-default-text subject line

The final faux pas was an email in which the retail subject line
read: “Enter your subject line here.”

As a person whose career revolves around knowing the ins and
outs of email marketing, I immediately recognized what had
happened. This business forgot to replace the default text in the
subject line of the template they selected.

Tip: While it’s easy for any brand to make a simple marketing
mistake here and there, it’s also imperative to remember that
subject lines greatly influence open rates. Remember that subject
lines are used to pique consumer interest, develop trust, offer
value, and, ultimately, keep your customers interested in your
brand, so you must pay attention to them.

How do I write a good subject line?

As we approach summer, you want to not only avoid these
potential subject line faux pas, but increase open rates by taking
your email
subject lines to the next level
. This is the season to boost
your sales by customizing email subject lines to show off the
content of your email. Keep the following tips in mind to get the
most out of your email campaigns.

1. Make it personal

Your subject lines, like your emails, need to be tailored to the
recipient if you want to increase the odds that your message will
be opened and read. Emails that offer a personalized subject line
are 26%
more likely
to be opened than those with a generic subject
line. Personalization begins with segmenting your customers so your
messages can be specific to their interests, needs, and buying
patterns. By breaking down customers into smaller, more precise
groups, you can tailor your marketing to customers that are most
willing to make a purchase.

2. Keep it playful

Summer is the season for fun, so let your email subject line
reflect the lighthearted mood of the season. Play with your word
choices and don’t be afraid to be creative or even silly with
your tags. You might want to schedule a brainstorming session to go
over the season’s sales and specials, finding ways to plug in the
summer theme to your announcements. Don’t be afraid to toss in an
emoji or two, as these convey fun while increasing open rates.

3. Take advantage of the summer holidays

Between Memorial Day and Labor Day, the summer offers more
retail opportunities with Father’s Day in June and the Fourth of
July. In 2017 alone,
Americans spent $7.1 billion
on barbecues and cookouts.
Father’s Day follows with $15.3
billion expected spent
in 2018, which breaks down to about $188
per person. In addition to spending patterns, these holidays
present fabulous opportunities for word play or other gimmicks for
effective subject lines.

4. Promote special offers and events

Summer is the perfect time to schedule special offers and
events. In addition to having more free time on their hands, many
customers are also more eager to make purchases. When you send an
email campaign to promote these once-a-year occasions, create a
subject line that captures interest and compels your customer to
open your message to learn more.

75 summer subject lines for retailers

Are you ready to kick your summer campaigns into full swing? To
help get you inspired for the season, here are 75 summer and
end-of-summer email subject lines that are currently heating up
inboxes. Let other companies take the lead with their own brand of
attention-grabbers or choose from a selection of generic lines that
can be customized to fit with nearly any business:

Stars, Stripes, and Sales

Who’s Your Daddy (Father’s Day sale line)

Summer Gets Better

Get a Head Start on Summer

Summer is Getting Closer: Grab a Deal Now

Our Holiday Deals? Summer Pretty Good

Yelp: Rise and Shine, It’s Beach Time

Swimwear 365: Seas the Day

LOFT: Meet Your Summer Loves

ShopBop: The Go-To Summer Shoe

REI: Make Summer Epic

Kate Spade: Hello Sailor

Supergoop: Summer Workout Goals

Free People: re: The Heat Wave

LOFT: Summer’s “It” color is…

Rip Curl: Earn Your Stars & Stripes

Chandon: Don’t Miss Our Summer Party!

Topshop: The five shoes of summer

Virgin America: Float away this summer with fares from $69 one

Kate Spade: Your summer style muse (and her chicest secret

CB2: jumpstart summer with these 3 hot offers

THACKER NYC: The B I G B A N G Sale Starts Now! 🇺🇸

Topshop: Kendall + Kylie swimwear has landed

Birchbox: What’s Your Biggest Summer Beauty Bummer?

Food52: We pledge allegiance to the picnic.

Rent the Runway: A sale that’s better than fireworks

Rip Curl: Made For Independence Day

Unison: Red White +Blue Cool

Whole Foods Market: Beer Cocktails and Grilled Pizza? Hello,

Crate and Barrel: Let the fireworks begin

Minibar Delivery: Red, White & Brews 🇺🇸🍻

Name Bubbles: Before you head off to that BBQ…

DAVIDsTEA: Your summer iced tea is on us.

Topshop: The big summer sale edit

rag & bone: Summer Whites

Weekend Sherpa: Beaches & Beverages

Gap Kids: this is BIG (for sandcastles & pool parties)

RON ROBINSON: Swim Into Summer

Pharmaca: Shop EWG-approved sun care, on sale now!

DSW: Sandals $29.95 & under = a happy closet

Tory Burch: The Miller Sandal: Pick a new shade for summer

Etienne Aigner: Everything You Need For A Stylish Summer

Sloat Garden Center: Birds, bees, and warm weather color!

Real Simple: How to Plan the Perfect Summer Getaway

Bloomingdale’s: Quick! Save 50% on Women’s Swimsuits &
Cover Ups

Charming Charlie: NEW crossbodies & summer dresses. Yes
& yes!

Chandon: Perfect Summer Party Day 1: Sparkling Red Snow Cone

AliExpress: Heads up: Get your hands on the hottest gadgets


The Music Zoo: 30 Red, White and Blue Guitars & Basses for

lucy: Summer’s on sale. up to 40% off

Del Mar Racing: Summer is Heating Up

Pottery Barn: July 4th Savings + Free Shipping

J.C. Penney: Under $10 summer styles for the family—polos,
tees & more

J.Crew Factory: Get extra 30% off these summer MVPs

Blaster Tag: Blaster Tag Summer Hours & Mobile Parties

CustomInk: You could win a summer prize pack or an iPad!

Toms: Take your toes on an adventure | Beach-ready styles

Gap Kids: rarely on sale! stock up on summer must-haves

lucy: Cool. Carefree. Capris.

DSW: Big brands. New sandals. $29.95 & under prices.

Bloomingdale’s: Sun’s Out! 10 Beach-Bound Essentials for Him
& Her

DAVIDsTEA: It’s time for something exotic…

Banana Republic: Summer dresses to wear everywhere

The Stationery Studio: Up to $25 Off Patriotic Parties

NORDSTROM: Sun’s out: Pop-In@Nordstrom de Soleil

Pottery Barn Kids: Summer-ready savings! 20% OFF all tabletop +
more saving

Etsy: 4th of July decor

Food52: The holy trinity of summer salad tricks.

Neiman Marcus: Try out a lighter palette for summer

The Land of Nod: Games for All Summer Long

Guitar Center: Fun in the Sun Savings End Today

Whole Foods Market: 8 Summertime Sips That Sparkle

Old Navy: 60% OFF your summer essential

katespade.com: our take on beach essentials (plus, a present for

Wrap up

As you prepare for the summer email campaign season, remember to
avoid potential subject line faux pas and craft your subject lines
to convey summer excitement, pique consumer interest, and develop a
relationship of continued trust.

You can also use our powerful Shopify
to send smart email campaigns throughout the summer
months or any time of year.

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75 Sizzling Summer Email Subject Lines for Retailers
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Source: FS – Email Marketing Blogs!
75 Sizzling Summer Email Subject Lines for Retailers