8 Great Webinar Landing Page Examples & What They Did Right

Webinars are now the go-to tactics brands use to get more leads
and customers.

For one thing, it’s a platform where you can share valuable
insights and tips to your target market and win their trust.

Doing a live webinar is also a way to engage with your prospects
and leads and build a relationship with them. Your webinar
attendees will chat with you throughout your live webinar,
especially during the Q&A session.

That’s an even more personal and real-time communication than
you can receive from your social media accounts.

More important, webinars
– whether pre-recorded or live – give you the chance to go more
in-depth about the product or service you’re offering towards the
end.

They can give your audience a walkthrough on how your product
can help solve their problems; deal with possible objections or
show the capabilities of your service.

 

The #1 challenge when doing webinars

You’ve spent the past few weeks prepping for your upcoming
webinar: you’ve tested your equipment and slides, got your
background all set up, and practiced your heart out with your
presentation.

You’re all pumped up and ready to go.

You click on that button to start the webinar and…

…no one’s there!

Zero. Nada. Zilch!

If that scenario brings back nightmares, welcome to the
club!

That’s because hosting a webinar isn’t enough to get people
to sign up. You’ve got to also have a webinar landing page
that’ll reel them in.

 

What makes a webinar landing page irresistible? It promises to give
something extremely valuable.

Even though you’re not asking your audience to pay to watch
your webinar, you’re still asking them to give you an hour or so
of their time, and their contact details.

That’s why the most critical element is a webinar that’ll
make it worth their while. One of the most effective ways to show
the value of your upcoming webinar is by writing a
website copy
that’ll leverage their feeling of losing out if
they don’t watch.

Your prospects’ decisions are based on
one of two desires
: avoid pain or experience pleasure. Of the
two, it’s the first that’s more compelling because they’re
more aggressive in preventing a loss than earning something.
Psychologists call this behavior loss aversion.

For example, if you’re planning to host a webinar on the topic
of conversion rate optimization, sharing information that’ll
teach your prospects how to stop scaring potential customers away
may be more appealing than just sharing insights on how to boost
your conversion rates.

 

It includes a video message.

Studies show that webinar landing pages with an embedded video
convert 80%
better
than those that don’t.

Here’s why:

Adding a short video message on your landing page gives
your visitors and leads a sneak peek
into your upcoming
webinar. They’ll also get to see you and your guest speakers (if
you’ve invited any), making the invitation more personal.

More importantly, you can share enough details about
your upcoming webinar
and still leave room for them to
want to learn more.

 

It offers a Unique Value Proposition.

Chances are you’re not the only one hosting a webinar about a
particular topic, especially if it’s something that’s
trending.

The best way to hook your visitors and get them to sign up (and
actually show up) for your webinar is to give them your Unique
Value Proposition
. This tells them not only what they’ll get
in return for signing up, but why they should sign up for your
webinar and not someone else’s.

 

It’s mobile-friendly.

The majority of people today
browse the internet on their mobile devices
.

 

 

So it’s best to
create a webinar landing page
that’s easy for your visitors
and leads to sign up on their mobile phones and tablets.

 

It evokes scarcity.

Your potential webinar attendees make decisions based on their
emotions. When they see that there’s a limited number of seats
remaining, coupled with a countdown
timer
, they’ll be prompted to take action right away because
they don’t want to feel they’ve missed out.

Evoking scarcity can also help you increase the number of your
attendees.

The reason why the number of people that show up at your live
webinars is smaller than those that sign up is because they always
assume there’s going to be a recording that’ll be sent.

When you take this out from the equation, those that sign up
will make more effort to show up.

 

Now that you’ve got the basics down, it’s time to put them
all together.

Here are 8 webinar landing page examples to give you some
inspiration & help you get started:

 

1. Search Engine Journal

 

Search Engine Journal webinar landing page.

Screenshot from
Search Engine Journal

 

What worked:

  • The company’s logo is prominent, reminding you of who’s
    hosting the webinar.
  • The use of the word “how” in the title tells visitors that
    it’ll be a webinar where they can learn the
    steps and strategies they can use in their marketing
    campaigns.
  • Photos of the speakers are clearly seen on the webinar landing
    page.
  • The red “Register Now” CTA button immediately draws your
    attention, and the choice of text tells you what to do next.
  • The webinar description is very detailed, but doesn’t give
    away too much.

 

What could be improved:

  • Jargon terms like “Schemas” can make some of their visitors
    scratch their heads, wondering ‘what in the world is
    this?!‘.
  • Although the landing page’s copy uses bullet points, putting
    this immediately after the webinar’s title can would make the
    unique selling proposition instantly visible for skimmers.
  • Having a long form with all the fields required is already
    daunting enough for visitors. Adding a Captcha right before the CTA
    button will scare them even further.
  • While the Home Page link at the top left is small, it still
    gives their visitors an easy way to opt out from the webinar
    landing page

 

2. Best Buy

 

best buy webinar landing page.

 

What worked:

  • That huge banner with Best Buy’s logo echoes the brand’s
    corporate colors, making the landing page cohesive.
  • Using subheadings for different sections and bullet points make
    the landing page’s copy easy to read on both desktop and
    mobile.
  • A brief introduction about the featured speakers gives visitors
    an insight into their experience and expertise levels.

 

What could be improved:

  • Adding a takeaway in the webinar’s title would make this more
    concise and able to get people excited about signing up.
  • Lots of offline, personal information required in the
    registration form may make visitors wary about signing up.
  • The CTA button is almost invisible underneath
    the form, making it easy for visitors to miss.

 

3. WordStream

 

wordstream webinar landing page.

Screenshot from
WordStream

 

What worked:

  • The title is straightforward in telling you what you can expect
    from the webinar.
  • Using a striking color for the CTA button and their unique
    value proposition quickly catches your attention.
  • Using bullet points in the bios makes these easier to skim and
    read.
  • The landing page’s copy uses words that are easy for visitors
    to understand.

 

What could be improved:

  • Adding a hyperlinked logo at the top and social media buttons
    at the bottom make it very easy to opt out.
  • Omitting the year in the date when the webinar is scheduled is
    a bit misleading.
  • Again, another long and daunting registration form.
  • The text on the CTA button and form title sounds more formal
    than the rest of the copy.

 

4. Content Marketing Institute

 

 

What worked:

  • The massive banner makes it perfectly clear who’s hosting
    it.
  • The privacy statement below the registration form explains how
    Content Marketing Institute will use the information that will be
    shared.

 

What could be improved:

  • Clickable icons that will give visitors a quick exit.
  • Writing the landing page’s copy in bullet points instead of
    long paragraph blocks would make it easier to read, especially on
    mobile devices
  • The CTA button’s too tiny and the message’s too bland for
    it to attract the attention of visitors.
  • Asking for too many details appears to be disproportionate to
    what information will be shared in the webinar.

 

5. GetResponse

 

GetResponse great webinar landing page examples.

Source:
GetResponse

 

What worked:

  • The entire webinar landing page appears above the fold, so
    visitors won’t need to scroll down to learn everything that
    they’d need to know.
  • The pain point that’ll be addressed in the webinar is the
    first thing that’ll catch the visitors’ attention, and get them
    to sign up.
  • Short and sweet sign up form positioned right beside the pain
    point makes it convenient for visitors to sign up.
  • Takeaways from the webinar are listed in bullet points, great
    for skimmers.

 

What could be improved:

  • Overlaying text on images can make some parts of the landing
    page distracting.

 

(By the way, if you missed this webinar, you can
click here to watch it
.)

 

6. Mention

 

mention webinar landing page example.

Screenshot from Mention

 

What worked:

  • They webinar’s unique value proposition is that it’s going
    to be a roundtable discussion, which is something you don’t come
    across every day.
  • Adding the year in the webinar landing page’s title tells
    visitors that the speakers will be sharing up-to-date information
    on what’s working now.
  • Contrasting colors help draw visitors’ attention to learn
    more about what the webinar’s about.

 

What could be improved:

  • Adding the list of speakers first disrupts the visitor’s
    attention from learning more about the webinar and deciding whether
    or not they’d want to sign up.
  • Opting for an on-demand webinar eliminates the sense of urgency
    or scarcity, so it defeats the purpose of asking them to sign up to
    watch it.
  • There is too much empty space for too small a font and too
    little information.

 

7. Dotto Tech

 

dotto tech landing page for webinar signups.

Screenshot taken from
Dotto Tech
.

 

What worked:

  • All the essential details you’ll need to know about the
    upcoming webinar are located above the fold.
  • The speaker’s photo isn’t your typical headshot, so it
    shows off his personality and gives you a hint of the vibe you’ll
    experience during the webinar.
  • Making the form a popup is brilliant because it’s short and
    further eliminates anything else that’ll distract you.

 

What could be improved:

  • The webinar topic doesn’t appear to address a pressing and
    urgent need. Adding more details on why visitors should sign up and
    watch can turn things around.
  • Upselling his Patreon as a way to get additional value gives
    more than one conversion point that can distract them can miss the
    main goal: getting them to sign up for the webinar.

 

8. VidYard

 

VidYard webinar landing page.

 

What worked:

  • Details of the webinar are short and
    straight-to-the-point.
  • Using a different color does a great job highlighting the
    critical takeaway webinar attendees will get.
  • Repeating the CTA at the top and bottom of the webinar landing
    page makes sure that they get the most signups for this
    webinar.

 

What could be improved:

  • Adding a video to this landing page would have given them the
    chance to showcase their service in action subtly.
  • The CTA button hides an overwhelmingly long sign up form for an
    on-demand webinar.

 

Conclusion

How you construct your webinar landing page can make or break
your webinar signup stats. It could determine wether the webinar
room will be packed with eager viewers or crickets.

Unfortunately, the common denominator for many of them was an
old-fashioned design. If you want to avoid design mistakes, try
incorporating some of the current
landing page design trends
.

Take the things that were done right in these different landing
page examples. Tweak them by improving the recommended areas. Then,
test your landing page thoroughly before it goes live.

What’s great is that you can create both your webinars and
their landing
pages
using GetResponse ;-).

 

What are your tested tips for getting more webinar signups from
your landing page?

 

8 Great Webinar Landing Page Examples & What They Did Right.

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Source: FS – Email Marketing Blogs!
8 Great Webinar Landing Page Examples & What They Did Right