A Simpler Approach to Social Media Marketing

As a real estate professional, there are a lot of things to take care of each day, but worrying about social media marketing doesn’t need to be one of them. That’s one reason we’re very excited that Back At You Media is a new partner in NAR’s REALTOR Benefits® Program with exclusive offerings for NAR members.

A top technology innovator, Back At You Media was part of NAR’s REach® accelerator class of 2014. Its marketing software makes it easy to promote agents and their listings on today’s most popular social networks, including Facebook, LinkedIn, Twitter, and more.

“Agents know they need to integrate social media into their overall marketing plan, but with so many companies claiming to do this, confusion runs rampant,” says Michael Glazer, CEO of Back At You Media. “We’re proud to be a highly respected brand in the industry, already working with nearly 60,000 individual agents, and hundreds of enterprises, and, importantly, trusted by NAR.”

How Does It Work?
Agents go through an auto-onboarding process to set up their account, link up their social media profiles, add their MLS data, specify demographics of their target market and determine their level of automation. Next, the service takes over and content related to listings and lead generation are automatically posted to the agents’ linked social media pages. Agents also receive a content scheduler to post content in advance, and an easy-to-use interface that leverages Facebook’s ad platform and keeps in mind fair housing* guidelines. Once on board, NAR members will receive unlimited support, training and webinars.

Multiple Service Options
There are three options under this program to address different comfort levels with social media marketing. From an enterprise looking for a solution for all of its agents or an individual agent just getting started, REALTORS® will find the right plan and tools to generate leads, maximize branding efforts, save time and money, and prove value to their clients.

Starter – Back At You Media and NAR worked together to introduce a plan uniquely available to REALTORS®: the NAR Starter Plan. For REALTORS® just getting started with social media marketing, the plan is designed to be simple and affordable. For as little as $10/month, NAR members can have their listings posted automatically (they can choose the time). They’ll also enjoy unlimited access to mobile-friendly single property websites, which can be used to highlight a listing for sale. Additional features include a lead-capture system, allowing the agent to capture buyer leads for a specific property via a “What Is Your Home Worth?” landing page.

REALTORS® with more advanced social media marketing needs who want additional features will enjoy $100 off the one-time activation fee for any plan generally available from Back At You Media. These plans also include all of the features of the NAR Starter Plan.

Bronze – Building upon the Starter Plan, this level provides additional lead-capture landing pages and premium content (blogs, branded videos, local content, housing charts and other great articles), automatically posted to their social media accounts.

Silver – This level includes all of the features of the Bronze level and adds Back At You Media’s GuaranteedReach option, which guarantees exposure to 6,000-plus local people each month.

Gold – The most comprehensive solution with the largest advertising budget, Gold level subscribers receive all other services, plus 90-140 exclusive seller leads each year.

At all levels, users receive performance reports—a great tool to use on listing appointments to demonstrate how they might market a seller’s home on social media.

Brokerage Solutions, Too
Back At You Media also offers an enterprise solution that lets brokers set up NAR Starter Plans for all of their agents at a discounted monthly rate. This savings is available exclusively through the REALTOR Benefits® Program.

Costs vary and, depending on the plan and number of agents, savings can be up to 80 percent through the REALTOR Benefits® Program.

Brokers can breathe a sigh of relief knowing that social media is fully taken care of for the entire office. Not only will their agents’ listings automatically post, they’ll also receive best-in-class customer service, including chat and phone support, one-on-one coaching and webinars.

Offering this perk to agents is also a great recruiting tool. Plus, brokers will be able to post content on all their agents’ social media pages, allowing agents to reach hundreds of thousands of local people.

Learn more about this valuable new member benefit at NAR.realtor/RealtorBenefits/BackAtYouMedia.

Claim All Your Member Benefits
Designed with you in mind, the REALTOR Benefits® Program is your official (NAR) member benefits resource, bringing you savings and special offers just for REALTORS®. Program partners are carefully selected, so you can be assured they understand the unique needs of real estate professionals and are committed to your success. Make NAR.realtor/RealtorBenefits the first place you stop when you shop for your professional and personal needs.

*Remember, fair housing laws apply to a real estate professional’s use of advertising vehicles, including social media advertising. Real estate professionals should review fair housing laws to ensure that any advertisements, including the use of target marketing, complies with a real estate professional’s obligations and responsibilities under Federal, state and local fair housing laws (see www.justice.gov/crt/fair-housing-act-2).

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A Simpler Approach to Social Media Marketing