AWeber, the Better Alternative to GetResponse — AWeber vs. GetResponse comparison

AWeber vs GetResponse comparison

AWeber and GetResponse are two of the most well known and
established email marketing solutions available. While they have
many similarities, there are also some significant differences
between the two tools. Depending on your preferences and business
goals, one will serve your needs better than the other.�

What do AWeber and GetResponse help you accomplish?

AWeber and GetResponse are marketing solutions that allow you to
connect with your audience using various features. 

Both are similar in that they provide the ability to:

In this comparison you will also find detailed information
about:

AWeber overview

AWeber is a powerfully-simple marketing solution that makes it
easy and fun to connect your small business or passion project with
the world. Unlike overwhelming and complex marketing ‘platforms’
that are daunting and contain features that you will probably never
use (or need weeks of training to figure them out), AWeber is
simple, intuitive, and always designed with small businesses in
mind. 

From one powerfully-simple web-based solution, you can manage
your lists of people, send them amazing-looking emails, create
stunning landing pages, and analyze your email marketing efforts’
performance. Backed by the best 24/7 available Customer
Solutions team in the business, AWeber is your one-stop-shop
partner in making sure your small business or passion project gets
off the ground and grows quickly. Founded in 1998, AWeber has over
20 years of proven success in helping businesses connect with their
audiences.

GetResponse Overview

GetResponse was also founded in 1998 and has over 20 years of
experience helping small businesses grow with online marketing.
GetResponse offers a suite of marketing solutions for small and
large companies, including an all-in-one marketing platform that
helps entrepreneurs build targeted subscriber lists, send
newsletters, emails, follow-up campaigns, and create social media
ads. 

They offer marketing automation, an email builder, landing page
creator, webinar features, ecommerce tools, and reporting options.
They market themselves as the world’s easiest email marketing
platform. GetResponse is available in 27 different languages.

While they may seem similar, they both have very different
approaches. Are you ready to do a deep dive comparison of
GetResponse and AWeber? Awesome, let’s get started!

Who is better: AWeber or GetResponse? 

Each solution aims for a simple sign up process and dashboard
navigation. To create an account, both providers collect your basic
sign-up information without a credit card requirement. AWeber has
the sign up form right on the homepage. GetResponse requires a few
clicks to get to the form to enter your contact information. 

AWeber Home Page AWeber home page with sign up formGetResponse Home Page 
GetResponse home page with email sign up box GetResponse sign up form

AWeber is all about providing a powerfully-simple email
marketing and landing page solution, so our dashboard is simpler to
navigate. There is a smaller learning curve to get started with
AWeber than GetResponse. While everything is very straightforward
with AWeber, it comes packed with customization options.

AWeber Dashboard AWeber dashboard

Since GetResponse is an all-in-one marketing solution, the
dashboard is more complicated to navigate. GetResponse may have
more features depending on your subscription level, but more
features come with an additional price. So you need to consider if
you are going to use all the features included.

GetResponse Dashboard GetResponse dashboardPricing Plans

For many small businesses choosing a marketing solution, the
decision comes down to AWeber vs GetResponse pricing. AWeber offers
Free and Pro plans. GetResponse offers a 30-day free trial but no
free plan. Both AWeber and GetResponse offer discounts if you pay
quarterly or annually.

AWeber Free vs no GetResponse free plan


AWeber Free
allows you to use most of AWeber’s features while
you are building your audience up to 500 subscribers. You are given
access to the bulk of AWeber’s powerfully-simple functionality
entirely free. AWeber does not want you to break the bank while
launching a passion project or starting a new business.

Compare AWeber Pro to GetResponse Paid Options AWeber Pro

AWeber prides itself on keeping its offering across the board
powerfully-simple, including the pricing for it’s paid Pro tier.
All features are included in the Pro plan no matter your subscriber
count. You get all AWeber Pro features from day one, so you do not
pay more for individual features like you need to do with
GetResponse. The cost is based entirely on the number of
subscribers in your account.

AWeber pricing by subcriber quantity

If you have less than 500 subscribers, AWeber offers a free plan
that will cost you absolutely nothing to get started.  The plan is
very rich in features, and you can upgrade at any time if you have
over 500 subscribers or want to use an advanced feature.

AWeber Pricing comparing Pro and FreeGetResponse Paid Plans

GetResponse offers 4 different paid plans, but the offering is a
bit confusing. Each plan provides a different set of features. If
you want a feature not included in a plan, you need to upgrade to
one of their higher-priced plans. 

The GetResponse pricing page lays out the costs of the different
plans and the features offered with each.  However, if you have
more contacts than the number of contacts listed as available for
that specific tier, your price will increase. So make sure you use
GetResponse’s calculator to determine your actual cost.

For comparison, if you have 2,500 subscribers, AWeber’s cost is
$29 a month for full functionality. By contrast, 2,500 subscribers
in the GetResponse Basic package is $25 a month, but with extremely
limited functionality. GetResponse Plus is $59 a month,
Professional is $119 a month, and GetResponse Max does not have an
option if you have less than 100,000 users. 

GerResponse pricing plans

It is important to note that many of GetResponse’s key
features are only available at higher premium level plans:

  • Unlimited account users
  • Phone support
  • Email automations
  • Advanced segmentation

AWeber vs GetResponse feature comparison for paid plansImporting
your email lists

If you already have subscribers, you need to import your
subscribers and other marketing assets into your new provider. This
is one part of the process that differs significantly between the
two providers.

AWeber Import and Migration Options

AWeber offers flexible options to import your contacts: you can
either do it yourself
, or
AWeber will migrate your contacts over for you

If you are doing it yourself, simply import lists using excel
sheets, CSV files, or copy and paste the contact information into
the import subscribers sections. During the import process, you
will be asked to map the information submitted to their list
fields.

AWeber also offers free migration service for your marketing
assets for both AWeber Pro and AWeber Free. AWeber will do all the
heavy lifting for you at no cost, whether that includes: 

  • List creation
  • Tag application
  • Subscribers
  • Multiple email templates (up to 3)
  • Sign up forms & Landing pages
  • Your campaigns and automations

GetResponse Import and Migration Options

GetResponse allows you to import contacts using excel sheets or
CSV files. Similarly, GetResponse requires you to map the
information submitted with their list fields. 

Unlike AWeber, GetResponse does not offer any concierge
migration services to move over your other marketing assets for
paid or free accounts. 

Email Sign Up Forms

To build your audience quickly, you need to have an
engaging sign up form
. It is an essential component of any
small business’s marketing strategy.

AWeber Email Sign Up Forms


AWeber sign up forms
are fully customizable. You can add custom
fields and tags, create your own design, or use a pre-made
template. Create awesome-looking, mobile-responsive sign up forms
in just seconds. AWeber signup forms are automatically available on
any WordPress.org site with AWeber’s WordPress plugin.

The sign up forms can be embedded into your website, shared via
social media, and AWeber will even host the form for you. 

AWeber sign up form editorGetResponse Email Sign Up Forms

GetResponse offers similar features to create sign up forms.
Similar to AWeber, you can embed sign up forms on your blog or
website, shared via social media, and GetResponse will also host
the form for you. 

GetResponse sign up formsEmail Message Editors

Email newsletters and individual email autoresponders are an
essential element of your email marketing strategy. Regularly
emailing your audience helps you stay top-of-mind and helps build
remarkable connections with your audience. The big question when
choosing a marketing solution is: how do you edit your
newsletters? 

AWeber Email Marketing Tools for Editing and Formatting

You never get a second chance to make a first impression, so
AWeber includes everything you need to create amazing-looking
emails in the AWeber Free and Pro plans. 

You will get unrestricted access to a huge library of
professionally designed templates and stock images at no extra
charge, full access to our drag and drop
editor
, AWeber’s
AI-powered Smart Designer
that creates amazing-looking branded
emails in just seconds, or use AWeber’s HTML Editor to create your
own custom HTML templates.

GetResponse Email Marketing Tools for Editing and Formatting 

GetResponse also has a drag and drop email editor, but you get
significantly fewer email templates to choose from in GetResponse.
Similar to AWeber, GetResponse also lets you create your own HTML
templates.

Types of Email Messages

Both AWeber and GetResponse allow you to send newsletters,
single autoresponders, and RSS to email. Autoresponders are a
series of emails about a specific topic, sent at specific time
intervals that the sender defines. RSS to email is an auto
newsletter that sends an email with a link to your latest blog post
to your audience.

If you send a series of autoresponders in timed-intervals, or if
you want to automate the process of sending a series of emails at
timed intervals, that is where the two plans differ
dramatically.

Marketing automation is similar to autoresponders in that they
are automatically triggered. But there are various ways to set up
automations — behaviors, tag triggers, purchases, or even
abandoned carts. Assigning triggers and flows to your emails
ensures you deliver the right message to the right person – at the
right time.

AWeber allows you to create a series of “time-based” and
“trigger-automated” emails on both the AWeber Free and AWeber Pro
plans. AWeber also grants both AWeber Free and AWeber Pro users
unlimited access to a campaign marketplace that contains pre-built
automation for specific needs.

GetResponse limits automations based on your plan. For example,
in the GetResponse Basic plan, you do not have access to the
automation builder. There are no custom workflows for GetResponse
Basic and only 5 custom workflows for GetResponse Plus. If you want
unlimited custom workflows, you must be on one of GetResponse’s two
most expensive plans, either GetResponse Professional or
GetResponse Max, which are significantly more costly than AWeber.
Make sure you read the fine print to understand what is included in
the different GetResponse plans. 

AWeber vs GetResponse comparison chart on email features

GetResponse has recently launched a new feature called
Conversions Funnel. Within the Conversion Funnel feature, you can
build three types of funnels: sales, list building, and webinars.
Each funnel takes you through the necessary steps to automate the
funnel process. 

GetReponse conversion funnel feature

The GetResponse Conversion Funnel can be a handy feature, but it
does come with restrictions based on your subscription level. To
have unlimited access to all of the funnels, you need to be on the
two most expensive plans, Professional or Max. GetResponse Basic
users do not have access to the webinar funnel, and only get access
to one sales funnel. GetResponse Plus users are limited to five
webinar funnels and five sales funnels. 

All of the funnel steps can be accomplished in both AWeber and
GetResponse without using the Conversion Funnel feature.

Email Templates

AWeber and GetResponse provide a library of email templates.
Both are mobile-friendly and responsive to automatically resize for
optimal experience on a mobile device. They also have a ‘mobile
preview’ mode to see how your email will look on a mobile device.
Each also provides a variety of email templates to suit different
business objectives and industries.

AWeber offers a more extensive library with over 700 email
templates. GetResponse’s library is more modest with just over 200
email templates. Each has a design suite that allows you to
customize the layouts. 

Split Testing

Another essential email marketing tool to set you up for success
is split testing (also known as A/B testing or multivariate
testing).


Split testing
your emails gives you the chance to see what kind
of content your audience prefers. Insights gleaned from split
testing can help you significantly improve your open and
click-through rates. Refining your emails based on the data you
have can lead to more engaged readers, better click-through rates,
and more sales.

For example, you could send out an email with two different
subject lines to 25% of your subscribers, analyze the results (open
and click-through-rates), and send the email with the subject line
that performed better to the rest of your list. 

Split testing is another differentiating area between AWeber and
GetResponse. 

AWeber understands the importance of split testing, and they
don’t just limit split testing to subject lines. You can — and
should — test many variables in your emails, including calls to
action, headline text, personalization, button colors, imagery,
content, and more. AWeber Pro allows you to conduct multivariate
email split tests. 

GetResponse only enables you to split test email subject
lines.

AWeber vs GetResponse split test feature comparison chartAMP
for Email

AWeber stands apart from GetResponse as a thought leader in new
email technologies. AWeber is the first small business email
service provider to support the new
AMP for Email technology

Historically, email was a static communication medium. Once an
email was delivered to your inbox, it could not be changed or
updated in any capacity. AMP for email changed that.

AWeber enables customers to send powerful email messages that
engage subscribers through interactive and dynamic content.
Interactive content allows you to send more engaging emails in
which subscribers can take action directly in an email without
having to visit an external website. 

Interactive emails are messages that your subscribers can click
on to change or alter the content within the email itself — even
after the message is delivered to the inbox. The content can also
update each time they open the email. Interactive emails act like a
webpage.

You can include extra content in your emails without
overwhelming subscribers, and your subscribers can interact with
the email to get additional information if they need it.

Here, we can see an AMP-powered yes/no poll within an email.
These results are displayed in real-time and reflect others’
responses that have previously engaged with it, even after the
email has been delivered into your inbox.

AMP Powered Yes / No PollThe AWeber Smart Designer

The AWeber
Smart Designer
allows content creators and small business
owners to automate email template design and create your own
branded email template in seconds.

AWeber’s Smart Designer analyzes your website or social media
account for logos, imagery, and colors. It then automatically
builds a gallery of ready-to-use, custom email templates for your
business. 

Branded email templates establish brand consistency across your
marketing assets, which means more subscribers will engage with
your content and click-through to your landing page or site. You
will also get instant brand recognition and achieve brand
consistency across your marketing assets with free, auto-created
custom email templates built exclusively for your business. 

https://aweber.wistia.com/medias/cy7bpu94l8

Landing Pages 


Landing pages
are a feature available in all plans for both
AWeber and GetResponse. Each offers a selection of professionally
designed landing page templates, integrated sign up forms, and can
easily be created in the landing page editors. 

It is easy to incorporate a landing page — also referred to as
a lead page or squeeze page — into your marketing strategy. It
will help you not only attract new visitors but collect their
information so you can start to build a relationship with your new
subscriber and connect with them through email. 

Whether you’re looking to drive sales, sign ups, or downloads, a
landing page is an awesome way to create a highly targeted message
that communicates the value you offer your subscribers. Landing
pages tend to capture contact information more effectively than
forms placed on websites since there are fewer distractions.
According to a report by truelist.com, a landing page tailored to
your customer’s needs can increase
conversion by 300%
.

AWeber Landing Pages

AWeber’s landing page builder is a bit easier to use and has a
more user-friendly interface than GetResponse’s landing page
builder. AWeber also includes a
Smart Content
element that lets you embed interactive content
into your landing pages and supports over 700 apps transforming
your landing page into a dynamic and interactive experience. 

AWeber Smart Content instantly turns hyperlinks into embedded
rich media — polls, slideshows, music, live video, forms, gifs,
infographics, RSS feeds, audio playlists, products, maps, and
more.

AWeber landing page examples

Landing pages are included on all plan levels for both AWeber
and GetResponse. GetResponse offers a landing page A/B testing
feature that helps to identify the best performing option. 

GetResponse Landing Page Example GetResponse landing page examplesIntegrations

AWeber and GetResponse both integrate with many of the most
popular business, e-commerce, and social platforms. Both have
comprehensive..

Source: FS – Email Marketing Blogs!
AWeber, the Better Alternative to GetResponse — AWeber vs.
GetResponse comparison