Best Tech and Marketing Blogs: Roundup for December 2018

In this month’s roundup of the best of the best in tech and
marketing blogs, our researchers found the following helpful
articles:

Amit Agarwal, Digital Inspirations, www.labnol.org

In a December 3rd post found on Digital Inspirations, Amit
Agarwal discusses the importance of taking advantage of push
notifications for Google forms for mobile phones to help keep your
business productivity surging forward. Simple to install, these
notifications can be customized for smartphones and tablets and
enable you to read submitted forms from your device as well as to
forward along automated responses to the sender. Mr. Agarwal wisely
points out that, “A fast response time is the key to success,
especially in areas like customer service and closing sales leads,
and mobile notifications will ensure that your important form
entries are never lost in the daily deluge of emails.” To read
Amit Agarwal’s full article, click here: 
https://www.labnol.org/internet/google-forms-mobile-notifications/29203/

Amy Porterfield, www.amyporterfield.com

Amy Porterfield shares social media marketing wisdom in her
November 22nd podcast titled “Success Secrets to Serving the
Smallest Viable Market.” Seth Godin joins Porterfield and also
provides his perspectives regarding the most effective means of
reaching this elusive group. A critical quotation which stands out
from this podcast is this statement by Godin, “Find a corner of
the market that can’t wait for your attention. Go to their
extremes. Find a position on the map where you and you alone are
the perfect answer. Overwhelm this group’s wants and dreams and
desires with your care, your attention, and your focus. Make change
happen. Change that’s so profound, people can’t help but talk
about it.” To learn more about Porterfield and Godin’s recipe
for marketing success, check out the podcast at the following link:
https://www.amyporterfield.com/2018/11/238/

Ann Handley, www.annhandley.com

December 2018’s blog post from Ann Handley focuses on lack of
genuine engagement and “going through the motions” as obstacles
to success in B2B marketing. In her presentation and subsequent
blog post titled “Slay the Ignosaurus; Change Your Life,”
Handley states that, “The way to slay the Ignosaurus is always to
be learning. Always be on the lookout to level up in three ways:
through actual education of all kinds, through ideas that challenge
you and maybe scare you a little, and by surrounding yourself with
curious and engaged people.” For more of Handley’s tips on
innovative marketing approaches, you can find her blog post at:
https://annhandley.com/ignosaurus/

David Walsh, DWB, www.davidwalsh.name

David Walsh’s November 27th, 2018 blog writings centered
around simple improvements to enhance the functionality of
CodeMirror. With an emphasis in providing a better overall
performance of the column feature, Walsh outlines his solution in
these words, CodeMirror does provide easy
methods for getting the start and end lines in viewport
(lineAtHeight), but there’s not a similar functionality for
column. I opted to get the scrollLeft position of CodeMirror’s
scroller, then use the default character width and other dimensions
to get the approximate column at that position.  My user testing
found this method to be very reliable, either at the exact
character or one character off (likely due to subpixel math).”
For a better understanding and visual representation of Walsh’s
code improvements, you can read his entire blog post here: https://davidwalsh.name/viewport-lines-columns-codemirror

Ben Thompson, www.stratechery.com 

Ben Thompson’s December 4th blog post for Stratechery titled
“Aggregators and Jobs-to-be-Done” asserts that the number one
priority of successful companies must be to identify who and what
they are and to endeavor to strengthen the user experience to build
brand loyalty. In a previous article titled “Aggregation
Theory” of which a small portion is included in the December 4th
post, Thompson says, “By extension, this means that the most
important factor determining success is the user experience: the
best distributors/aggregators/market-makers win by providing the
best experience, which earns them the most consumers/users, which
attracts the most suppliers, which enhances the user experience in
a virtuous cycle.” To better understand how Thompson’s user
experience principles can enrich your business, you can read his
entire blog post here: https://stratechery.com

Robert Cringely, I, Cringely, www.cringely.com

With Apple’s plans finally set to unveil 5G on their eagerly
awaiting public in 2020, Robert Cringely’s timely article
“Apple knows 5G is about infrastructure, NOT mobile phones”
sheds some light on whether or not Apple has missed the boat by
allowing its competitors to release 5G enabled phones nearly a year
before they make the same leap. Cringely states that the move from
5G will not change the mobile phone user’s experience from its
current incarnation known as LTE or 4G. Among Cringely’s claim is
the belief that not only is Apple not “behind the times,” but
the promised Android 2019 5G rollout will not occur during its
projected time. Cringely takes his support from this statement:
“The current 5G roll-out is by far the most expensive network
roll-out in wireless history. That’s because where previous
network technologies generally made more efficient use of existing
spectrum, 5G requires new spectrum — lots
and lots of new spectrum
…Whatever amazing 5G mobile apps
appear, the very earliest we’ll see them is 2020 or later when
the 5G roll-outs are finally complete. And isn’t that when Apple
is supposed to be shipping 5G phones? See, they aren’t too late
at all.” To learn more about the latest plans for a 5G rollout
from Cringely’s perspective, read his entire blog post here:

https://www.cringely.com/2018/11/21/apple-knows-5g-is-about-infrastructure-not-mobile-phones/

David Risely, Blog Marketing Academy, www.blogmarketingacademy.com

In David Risely’s latest blog contribution on Blog Marketing
Academy, he outlines the relevancy and intricacies of using Twitter
to expand the reader base. “10 Best Practices To Actually Make
Twitter Work To Boost Your Site Traffic” insists the platform has
changed and to maximize this tool in blog marketing, users must
also change the way they use it. One of the most effective
strategies that Risely recommends is to make use of the
“tease.” He states, “Nobody
said that a tweet (or a retweet) of one of your blog posts had to
be the headline of the post. Why not TEASE them to click?

You’re basically opening up a little loop. You’re sparking
their curiosity. And, for them to satisfy that curiosity, they have
to click to see what you’re talking about.” To read Risely’s
full article, click here: https://www.blogmarketingacademy.com/twitter-traffic/

Jeremiah Owyang, http://www.web-strategist.com/blog/

Jeremiah Owyang tackles the topic “Many Industries are
Impacted by Modern Wellbeing” in his November article for Web
Strategist. This piece explores the role of social technology in
helping people to live better and healthier lives. Owyang outlines
different social sectors in which technology is simplifying and
enriching people’s lifestyles. He relates that, “The Modern
Wellbeing market, which enables humans to take healthcare, mental
care, physical care, directly into their own hands. They are (for
better or for worse) self-analyzing their bodies and minds with
consumer technologies and relying on each other, and emerging AI
systems to self-prescribe ways to help them be healthier, improve
their mood, and beyond.” To better understand how social
technology has the power to improve the quality of life, read
Owyang’s blog post here: http://www.web-strategist.com/blog/

John Gruber, The Daring Fireball, www.daringfireball.net

December has been filled with excellent informative blog posts
by John Gruber. One that particularly stands out is an article
entitled “Proof That IOS Still Hasn’t Gotten Undo Right.”
After a thorough study of the published record of Apple’s App
Store awards for 2018, Gruber came to the conclusion that Apple’s
two biggest winners of the year, Procreate Pocket (iPhone) and
Pixelmator Pro (Mac) both shine, yet IOS software disappoints when
it comes to the Undo process. While the Mac version retains
consistency of the Undo function known to users since 1985, IOS has
introduced a new and perplexing means to Undo and Redo in Procreate
Pocket, and it is not the constant used with other Apps for iPhone
and iPad. He expands to say, “But it speaks to how weak this
convention is that Procreate Pocket could do something not just
different but totally different—multi-finger taps with no
on-screen buttons—and not just get away with it but be celebrated
by Apple for it.” To learn more about Gruber’s suggestion for
an improved IOS Undo process, read the full article here: https://daringfireball.net

Jon Loomer, www.jonloomer.com

Jon Loomer’s December 3rd blog post “Facebook Attribution:
View Top Sources for Conversions” gives powerful insights into
better understanding the Facebook consumer and how they use the
platform to benefit their lives. This approach to marketing
encourages the use of what is known as Facebook Attribution to gain
an overall perspective as to the effectiveness of your social media
outreach efforts. According to Loomer, Facebook Attribution offers
the best means to track both paid and what he terms “organic”
(free) traffic to your website. It is simple to use and offers
powerhouse reporting services with impressive accuracy. Loomer
claims that Facebook Attribution opens the door to other outside
services which can complement current marketing strategies. He
states, “It’s been years since I spent money on Google. My
strategy is heavily focused on Facebook ads, my email list, and
website content. But, thanks to Facebook Attribution, I’ve
decided to give AdWords another shot. That, my friend, is one
example of why Facebook Attribution is so powerful. It helps you
see things you may otherwise miss — or completely ignore.” To
better understand Facebook Attribution and Loomer’s take on its
benefits, read the full article here:
https://www.jonloomer.com/2018/12/03/facebook-attribution-view-top-sources-for-conversions/

Rebekah Radice, Brand Authority Podcast, https://rebekahradice.com/brand-authority

In her December 3rd podcast, Rebekah Radice, an expert in brand
authority, tackles the topic of “How to Set Professional Social
Media Boundaries.” Radice pinpoints corporate pressure as a
catalyst for many to make poor decisions in an effort to expand
influence and build a brand. She encourages company leaders to
determine their own boundaries and to stand firmly by them. She
proclaims, “In an online world where every temptation is right
around the next corner, it’s critical you nail your own
boundaries down. It’s where you draw a line in the sand and say,
“this is as far as I’m willing to go in this conversation, with
this piece of content, with this particular topic.” To listen to
Radice’s full podcast or read a partial transcript, click here:
https://rebekahradice.com/brand-authority

What are your thoughts on this roundup of our favourite December
articles? Let us know in the comments below.

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Best Tech and Marketing Blogs: Roundup for December 2018

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Best Tech and Marketing Blogs: Roundup for December 2018