Blogging in 2019: Marketing Benefits and Best Practices

In an image-driven world, visualization is still a hot topic,
especially in marketing. The hype around video content is still
alive and well, and blogging is everything but over.

If you’re planning on starting your own business or stepping
up your business game, your content strategy should still involve blogging,
as there are great marketing benefits of it.

Featuring a blog as part of your website significantly increases
your chances of being ranked higher in search engines.

Also, businesses that use blogging in their content marketing
campaigns have increased chances of generating more leads than
those who don’t. There are dozens of good reasons why blogging is
important:

  • It’s an essential content marketing tactic.
  • Blogs provide in-depth material that is engaging.
  • People trust blogs.
  • It allow businesses to develop a unique brand voice and stand
    out from the crowd.
  • Blogging drives traffic to sites and is excellent for SEO
    campaigns.
  • Blogs provide inbound links that give sites a higher rank in
    search engines.
  • Blogging is cost-effective and gets results.
  • Blogs allow businesses to get in touch with their
    consumers.
  • Blogging is essential for a strong social media presence.
  • It’s better than advertising.

With all this in mind, let’s go through some of the most
important marketing benefits of blogging, as well as what the best
blogging practices are in 2019.

Marketing benefits of blogging

Blogging is an excellent inbound technique that helps every
online business create value for its consumer base and sell their
products more effectively.

Now, business blogging has to be all about quality, usefulness,
and relevance. These three things give any online business
authority in their niche by posting in-depth content that will
capture the right audience by providing specific solutions to
specific problems.

If we take all these facts into consideration, we can safely say
that the most important marketing benefits of blogging are:

  • Industry expertise
  • SEO & more traffic
  • Exposure
  • Subscriptions
  • Lead generation
  • Backlinks

Industry expertise

As a business owner, you want to show your audience that you are
an expert in your industry. The main benefit you get from this is
trust. The best way to do this is by sharing high-quality,
industry-relevant knowledge with your customer base.

That means that you need to be consistent in publishing in-depth
content. In return, you build confidence with the customers that
will result in their trust. A loyal customer is the best customer,
and it’s much easier to sell if they trust your brand.

SEO & traffic

The main benefit of search engine optimization is higher ranking
in search engine results. But, SEO is much more than just that.
It’s a tactic that works best in the long run. SEO makes your
brand visible and it helps you stand out from the crowd.

Writing blogs around the most frequently used and popular
keywords when publishing relevant content is the best way to
increase online visibility. Higher ranking means more online users
seeing your blog.

On top of all that, blogging also requires using online tools to
increase online visibility in searches even more. It’s a
fantastic way to drive more traffic to your website.

A lot of recent studies have shown that most online users
don’t go beyond the first page of search results. So, if your
brand doesn’t show up on page one of Google, it’s like you
don’t exist. If you use SEO to your advantage, you get higher
ranking and increased visibility, which allows you to feature more
prominently in search engine results.

The higher the ranking, the more traffic you drive to your
website. People use the most popular keywords to find what they
need, so blogging and keeping SEO in mind helps you be the first to
answer their questions and solve their problems.

Also, if you need help
writing SEO-friendly content
we’re here for you ;).

Exposure

Building brand awareness is an excellent way to stay competitive
by staying relevant. Instead of investing in promoting your brand,
building awareness allows it to promote itself.

Every brand needs online exposure to increase its visibility and
a blog can provide it by sharing valuable knowledge.

It’s not only about selling and revenue, it’s also about
catering to the needs of your customers and educating them further
about your industry, niche, brand, products, services, and so
on.

It’s about adding value and spreading awareness about new
features and products.

Subscriptions

Subscriptions are a great way for any brand to engage with their
customers and get to know their preferences and habits.

Blogging helps businesses collect emails – asking people to
subscribe to a blog they find helpful is much easier than trying to
get them to subscribe for email updates as soon as they land on the
homepage.

All these subscriptions are an excellent way to add more users
to your marketing funnel to improve brand-customer communication,
offer products that might interest your audience,
promote new products
, and so on.

Lead generation

When a business builds a list of potential customers, they can
use these subscriptions to improve their lead generation.
Communication allows a brand to convert potential customers into
loyal consumers.

That’s why most brands use such a contact form to capture
those potential customers. Once a brand generates enough demand,
they can sell easier, but it’s also a great way to cultivate
interest in their products.

Backlinks

One of the greatest SEO growth tools is generating inbound or
backlinks. These are links on other web pages relevant to your
business niche that link back to your website. Backlinks create
even more value for customers and also help online businesses
remain relevant in search engine results.

Be sure to check out the most effective tactics to
earn high-quality links
.

Best practices in blogging

Now that we’ve pointed out some of the most important
marketing benefits of blogging, let’s review the best blogging
practices to get those very benefits.

Create a content calendar

A content
calendar
helps business get organized throughout the entire
year. This helps brands be more productive, stay consistent, and
always have the most relevant content prepared.

Use a content calendar to show the right information to the
right audience and at the right moment. This way you’ll avoid
cluttering your blog with loads of chaotic information.

There are many online tools that may help you and your team plan
all the posts in advance and stay on schedule.

Provide value

Consistent content generation helps an online business create
value.

And when a brand consistently provides value, it helps them grow
and expand their customer base, increase lead generation and
conversion rates and generate more revenue.

Blogging is the best way to do this, as you can post in-depth
and original pieces, that can’t be found anywhere else, as many
times as you find suitable, even with little budget.

I’m sure people will appreciate you being a knowledge
compendium on everything they need to know about your niche.

Make it visual

Blogs help brands find their voice by exploring issues and
concerns of their audiences. Brands can capture the attention of
their customers by providing exactly what their audience needs.
This is where visualization plays an important part.

Content greatly matters but content alone isn’t enough to make
the best impression. So, making it visual allows the customers to
not only read about the business but also see it.

If you give examples, try to add a couple of screenshots and
photos (always give credit, btw.). If you’re trying to illustrate
something or give instructions, you can make infographics, GIFs or
even videos, and embed them in your blogpost.

Images can also bring lots of traffic to your website – you
just need to know a few trick, so be sure to check out 6
Tricks for Getting Traffic to Your Blog from Image Search
.

GetResponse likes to show visual examples of good marketing
automation workflows on the blog. Why? Because it familiarises the
user with the product, gives visual inspiration and shows that
it’s easy to use.

Example of implementing photos of your product on your blog.

Keep the content quality consistent

If the quality of your content is consistent, it helps potential
customers and online users trust your business.

Publishing quality content means establishing authority in your
line of work.

On top of all that, quality, fresh and unique content ranks well
on Google, so you do the math.

Do all the needed research before you make statements on your
blog. Write on subjects that matter, even if it matters to a
teeny-tiny segment of your target audience. Enrich the content in
any way you seem fit.

Also, it’s not a good practice to publish
clickbaits – it makes you untrustworthy and lowers your blog’s
quality.

And, remember to proofread your content before you hit
“publish” to avoid any funny or business-threatening
mishaps.

Engage with users

Modern online users love personalization. Customers are more
likely to buy from the brands that engage with them and listen to
them. One of the best ways to this is by asking for feedback.

Customers can use blogs to leave comments and impressions, which
is an excellent way to engage with them even more. Some companies
adjust their marketing strategies according to the engagement they
get.

So, encourage your readers to comment on your content, say what
they like and dislike, ask questions, and tell you what they’d
like to see in the future. Then, reply to as many of them as you
can to make the audience feel seen. They’ll know there’s a real
person behind the blog that cares about their community and
they’ll visit you and engage with you even more.

Promote your content

Since blogs help brands promote their content, blogging is an
excellent way to stay ahead of the competition. Every brand that
actively promotes their content in an interesting and consistent
way encourages its customers to buy more. Blogging is all about the
content promotion so by putting the two together, brands can reap
significant benefits.

Share the posts you publish on social media and send content
updates to your subscribers once in a while ;).

Allow guest authors to share their knowledge

I already touched the subject of how backlinks help your brand
increase organic traffic, search engine rankings, and the overall
domain authority. Well, there’s one more way: guest authors.
Guest blogging has many benefits such as mutual reputation
benefits, increased social visibility and, of course, more
traffic.

Set up a subscription funnel

Setting up a subscription funnel by using your blog allows you
to gather valuable contacts, engage with them, establish a
relationship, and maintain a connection with your customer base to
increase sales and grow more revenue.

Add great calls-to-action

CTA or a call to action, is the key to mastering the best
blogging practices.

You probably know CTAs from (and use them in) your emails and
landing pages. But do you incorporate them into your blog?

A blogpost captures the attention of the potential customer by
subtly promoting your product in the copy and once the person is
hooked, you place a CTA to seal the deal.

Good CTAs increase conversion rates, create more revenue and
grow and expand your business. More importantly, CTAs directly
invite customers to trust your brand and buy your products.

Conclusion

Based on everything I’ve mentioned, it’s safe to say that
blogging is essential for your business if you’re planning on
staying not only relevant but competitive in your business
industry.

It’s more than clear that in 2019, small and medium businesses
need blogging if they want to beat their competition.

Blogging in 2019

The post Blogging
in 2019: Marketing Benefits and Best Practices
appeared first
on GetResponse Blog – Online
Marketing Tips
.

Source: FS – Email Marketing Blogs!
Blogging in 2019: Marketing Benefits and Best Practices