CARMA Manchete Acquisition Empowers Portuguese PR Professionals to Improve Media Evaluation

Acquisition Brings Together Media Intelligence Innovation and Experience Helping PRs Identify & Understand the Metrics That Matter to Them LISBON, PORTUGAL – 02 FEBRUARY 2021 – CARMA International, one of the world’s largest privately owned integrated media intelligence companies, today announced it has acquired Manchete, a Portuguese pioneer in media monitoring and intelligence. The acquisition gives new and existing customers access to a robust media monitoring, analysis and evaluation platform; helping PR professionals demonstrate the…

Source: RealWire
Source: realwire
CARMA Manchete Acquisition Empowers Portuguese PR Professionals to Improve Media Evaluation