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Think that isn’t all that important? Think again. The subscribers who receive your emails, as well as the overall quality

Email marketing is the single most effective digital marketing strategy, delivering as much as a $44 for every $1 spent.

Email marketers are some of the finest out there. They know how to use advanced tactics such as personalization, email

We’re thrilled to let you know GetResponse has been named one of the world’s best email marketing and automation providers.

Ecommerce is gradually winning over sales business. More than half of all Americans already prefer to shop online, and the

This is a guest post from Mopinion. Even in an era polluted by spam, email marketing continues to prevail as

As social reach declines and competition to grab consumer attention online increases, marketers are focusing on the channels they know

The post International Women’s Day: Pure360 Celebrate Women in Email appeared first on Pure360. Source: FS – Email Marketing Blogs!

What’s the one thing all digital marketers have in common? If you said, “All digital marketers want to figure out

Sales and marketing teams sometimes go head to head. However, sales and marketing alignment helps companies become 67% better at

Campaign Monitor offers a recurring series titled Marketing Mistakes which is about the biggest email or digital marketing missteps made by various

When your marketing is aimed at everyone, your message gets watered down and results suffer. Creating eCommerce buyer personas is

Working in marketing can be a bit of a whirlwind. Lofty goals to smash, new methods to learn, emerging technology

You’ve got the product or service. And you know it adds value to your target audience. All of the marketing

One of the cornerstones of modern digital marketing is email. For this reason, effective email list management is critical to

Our job as online marketers is to build relationships with our target audience and be there whenever they are ready

Making marketing efforts seamless on mobile is a challenge for businesses of all sizes. Unfortunately, businesses tend to resist the

Article first published July 2014, updated February 2019. It’s no secret that we love Basecamp, by the same team behind