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Editor’s note: This article was first published in December 2018. It has been updated in March 2020 for accuracy and

Article first published July 2017, updated July 2019 If you own or work for an e-commerce store, there are three

When the governor of Pennsylvania closed local gyms due to COVID-19, it affected the livelihood of gym instructors and the

You’ve probably read about email segmentation. In fact, pro email marketers recommend it all the time. But is it really

Many of the best marketers in the world regularly send a phenomenal newsletter – like Seth Godin, Ann Handley, and

Webinars are now the go-to tactics brands use to get more leads and customers. For one thing, it’s a platform

There are—quite literally—millions of colors that the human eye can perceive. That means there are innumerable color palettes people can

Community building is not a quick win. So, why do for-profit brands invest time and money in this activity? Put

A good newsletter is hard to beat when it comes to driving traffic to your website, building cult loyalty with

The post Infographic: The Rise of the Independent Retailer appeared first on Pure360. Source: FS – Email Marketing Blogs! Infographic:

We were really pleased to chat with Philip Storey who is a seasoned marketing professional working with many leading global

Influencer marketing is increasingly popular, but well-known influencers can be both costly and ineffective for certain brands. Micro-influencers, on the

We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each

First impressions count. They have the ability to make or break your business. And that’s why your welcome emails not

Article first published in November 2015, updated June 2019 What makes an email work? It isn’t one thing that convinces

When Google announced tabs within Gmail back in 2013, marketers knew that they were going to have to think differently

Yes, branding is important for any business, and that includes having a great logo. But when you first start out,

For a lot of people, audit is a scary, intimidating word. In reality, conducting a business audit just means gaining

What did you chat to your colleague about when you were making coffee earlier? Our money is on the weather.