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Article first published July 2017, updated July 2019 If you own or work for an e-commerce store, there are three

As Head of Product at Pure360 I have a number of frustrations that I wish I could fix. These ‘pain

Here’s a stat you have likely heard before: , which means you can get back $44 for every $1 spent. But

Nonprofit email marketing continues to be a central spoke in the wheel of donor and constituent outreach. Direct mail lives

Every year all the GetResponse experts, analysts, and partners pause their ongoing projects and KPIs to listen to what marketers

When you send the right email to the right person at the right time, it doesn’t feel like marketing. A

Despite the unmistakable rise of platforms like Snapchat and YouTube in recent years, email still remains a powerhouse for marketing

Email marketing has become one of the most-used marketing tools for lead generation, communication, and general revenue increase. But with

As we enter this incredibly competitive sales period, our inboxes are going to get noisier and noisier. But this doesn’t

Landing pages are about first impressions… but if you don’t update them with the latest design trends, the impression will

More than ever before, brands are using personalization to create compelling interactions for customers and subscribers. In fact, many businesses

GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens

Email marketers have long since understood the importance of segmentation. But— more traditional, outdated methods of marketing segmentation look significantly

Even though webinars have been here for a long time, with the continuous rise of video content’s popularity in marketing,

Being one of the most used and searched on the web, we all know by now that video content is

If you want to get the most out of your affiliate marketing campaign, track it. You can hardly grow your

The single most important KPI in ecommerce? It’s pretty simple – return on investment. When you look at cost and

Article published February 2014, updated July 2019. There are plenty of great content creators across the web, all of them

In today’s world, email marketing and personalization go hand-in-hand, just like peanut butter and jelly, Burt and Ernie, and bacon

When it comes to a successful email marketing campaign, good subject lines can make all the difference. Subscribers will scan