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Every marketing email you send should include some form of clickable CTA that guides your subscribers back to your website.

Publishers rely on newsletters to reach their audience and maintain strong relationships. They’re not alone. Sixty-six percent of marketers say

Aligning your SEO strategy with your email marketing campaigns will not only save you time—you’ll see some great results. Birmingham-based

In your life, there are big, defining moments that you never forget. Weddings. Heartbreaks. Vacations. Graduations. Homeruns. Births. Funerals. But

Social proof is an interesting psychological phenomenon that all marketers should familiarise themselves with. As a consumer, you would have undoubtedly encountered

On the 30th of April, we’ve published the – an annual global benchmarking research that helps you improve your email,

This is a guest post from Sharanya Manola. Word-of-mouth marketing or referral marketing is one of the most trusted forms of

Email marketing is a great fit for businesses of all shapes and sizes. But it’s a particularly good fit for

Get excited, because our biggest-ever online marketing conference is back in 2019! This time we’re taking ResponseCon to Boston for

2.9 billion. That’s the projected number of email users by the end of 2019 according to Statista. And, according to

Most nonprofit organizations know the importance of crafting and sending effective donation request campaigns. However, too few nonprofits focus on

There’s something hypnotic about whiteboard videos. There’s a certain kind of magic involved in watching a story be created in

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a

In July, we launched our enhanced drag and drop email builder and 8 new flexible templates. This month we’re excited

We’ve recently shared the news that our online marketing conference series, ResponseCon, is back for 2019. I don’t know about

We’re close to releasing mobile push notifications and, in anticipation, I wanted to share what this feature will encompass and

Have you been tasked with implementing personalisation for your brand? If so, you’re not alone. Inspired by Amazon’s enormous success,

Behavioural triggered emails allow savvy eCommerce brands to pump up profits, automatically. Cart abandonment emails are one such smart automation.

One click. What if that’s all it took for your subscribers to tell you exactly what they wanted? What if

I can’t think of anything to write. That’s one of the top reasons we hear from customers about why their