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What if your emails never hit your subscribers’ inboxes? What if your messages always end up in their spam folders

In this article, we take a look at how audience segmentation works, why it is effective, and how to create

This is a guest post from Kayleigh Alexandra at Micro Startups. Even with the dizzying amount of digital marketing channels

Charting upgrades, downgrades, new revenue and churn What you’ll need to get started Synchronising your data to Redshift: the SQL

Nonprofit email marketing continues to be a central spoke in the wheel of donor and constituent outreach. Direct mail lives

A week before Halloween, we hosted a webinar with renowned conversion rate optimization (CRO) and digital marketing expert Tim Ash,

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of

Email marketing is an important communication tool for consumers and brands in 2020. Today, marketers understand the importance of not

Upsell and cross-sell can seem like dirty words. Most of us think of sleazy salespeople trying to sell us stuff

“If you can’t measure it, you can’t improve it.” – Peter Drucker.  It’s the same for your email marketing campaigns.

This is a guest post from Technology Advice. Who is Generation Z? Though they are often mislabeled as Millennials, the

A great landing page is a fantastic tool to help you grow your audience. With AWeber, you can get your

The missing piece of the marketing puzzle is here! We’ve just launched our CRM (customer relationship management) tool to give

Welcome to the first in our series of our Marketing Heros Interviews. This is where we delve into the daily

Email has changed quite a bit since AWeber sent its first automated message 20 years ago! And as email marketing

More than ever before, brands are using personalization to create compelling interactions for customers and subscribers. In fact, many businesses

Nonprofits have some of the noblest objectives, but the trickiest tasks when it comes to marketing. While they’re primarily focused

We’ve got another exciting update to share! As you know, our referral program works like this: if you invite a

Much like public transport, our inboxes are crowded places. Approximately 90 emails, the average that a working person receives daily,