A one-size-fits-all approach to eCommerce marketing no longer cuts the mustard. And marketers know it. The industry is well and truly agreed on the need to personalise. Marketing blogs are brimming with articles extolling the virtues of personalisation. But when it comes to implementation, reality hits (and stress levels rise). Many marketing teams come up […]
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Source: FS – Email Marketing Blogs!
Common Personalisation Challenges and How to Overcome Them