Fincons Group enables launch of Mediaset's Smart TV advertising platform

Fincons Group supports Mediaset’s Publitalia ’80 for launch of pioneering addressable advertising solution04 April 2018 – Fincons Group, a leading global IT business consulting firm, has been a key enabler behind the launch of Publitalia 80’s new advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising capabilities as well as a broad and engaging digital platform to advertisers by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio. Mediaset is…

Source: RealWire
Source: realwire
Fincons Group enables launch of Mediaset's Smart TV advertising platform