How Interactive Emails Will Change Marketing Forever

The way marketers use email marketing is about to change
forever. Emails have always been static. You send your subscribers
fixed content, and they read it or click on it to go to a webpage
or landing page. 

But on March 26, 2019, Google’s Product Manager Aakash Sahney

announced AMP for Email
. AMP stands for Accelerated Mobile
Pages. It allows email marketers to easily create emails that are
interactive, not static. 

AWeber is the first small business email service provider to
support the new AMP for Email technology. “Interactive email
opens up amazing potential for marketers to engage and connect with
subscribers in ways they’ve never been able to before,” says
AWeber’s Technical Product Manager Dave Stys. And a recent study
from Kapost found that interactive
content drives 2x more conversions than static content
.

Learn what interactive emails are and how you can use them in
your email marketing below.

(Try
AWeber free for 30 days
and build your own interactive
email.)

What are interactive emails?

Interactive emails are messages that your subscribers can click
on to change or alter the content within the email itself — even
after the message is delivered to the inbox. The content can also
update each time they open the email. Interactive emails act like a
webpage.

Interactive content allows you to send emails that are more
engaging. You can include extra content in your emails without
overwhelming subscribers, and your subscribers can interact with
the email to get additional information if they need it. “It will
open up the opportunity for email subscribers to engage with
content without ever leaving their inbox,” AWeber’s Creative
Director Chris Vasquez says.

Related: [On-demand webinar] How
to Create Interactive Content with AMP for Email

5 examples of interactive content 1. Carousel

With a carousel, your subscribers can click to navigate through
different images, products, or blog posts in your emails. If you
have multiple pieces of content to display in your email, you can
use a carousel to save space and enhance the design of your
message.

2. Accordions

When a subscriber clicks on an accordion, a section of the email
will expand to show more content. You can use accordions to give
subscribers the option to see additional information within your
email.

3. Sidebar

A sidebar is like a website or app navigation menu. If you’d
like to give subscribers the option to navigate to different
webpages, use a sidebar.

4. Bind

Do you need to display different content for different
subscribers? Now, you can add buttons to your email to let
subscribers completely alter the content within a message.

For example, your subscribers can change the language of your
email.

5. Forms

Add a working email sign up form to your message. Your
subscribers can sign up for a webinar, email list, or event
directly from your message.

Use AWeber to build interactive emails.

AWeber is the first small business email service provider to
support the new AMP for Email technology! 


You can follow these instructions
to start building interactive
emails inside AWeber today. 


Try AWeber free for 30 days
and build your own interactive
email.

Want to learn more about AMP for Email? Visit
the AMP for Email site to get code samples and examples
.

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How Interactive Emails Will Change Marketing Forever
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How Interactive Emails Will Change Marketing Forever