How to Calculate (and Reduce) Customer Acquisition Costs in eCommerce

There’s a level of investment needed to attract new customers – it includes time, resource and cold, hard cash. And to some marketers, knowing the true cost of acquiring new customers can be daunting. Some may even fudge the figures through fear they’re blowing their marketing budgets! However, knowing your Customer Acquisition Costs (CAC) puts […]

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How to Calculate (and Reduce) Customer Acquisition Costs in eCommerce