How to Get Noticed Online: 5 Steps to Brand your Landing Page

How to Get Noticed Online: 5 Steps to Brand Your Landing Page

What does having a “strong brand” mean to you?

For some, images of mega corporations like Apple or Starbucks
come to mind. Others may think of brands that align with their
values, like Bombas or TOMS.�

Regardless, I’m willing to bet you thought about a large,
recognizable brand — which is why small businesses can have a
hard time creating a strong brand identity. 

Unlike larger corporations, you don’t have a team of brand
experts to help you maintain and create your brand. You may feel
that branding is reserved just for Fortune 500 companies. You may
not have a website and feel like you can’t brand your company
until you do (side note:
you may not need one
). 

On top of that, branding your business can feel like an
overwhelming task, especially for those with limited bandwidth,
time, money and resources. 

But brand recognition is something every business needs to
consider. Brand identity is not about the stuff you sell, but how
people feel about interacting with your business. I think Jeff
Bezos said it best: “Your brand is what other people say about
you when you’re not in the room.†

Armed with the right questions to ask and a marketing solution
that includes the right tools, you can create a stellar landing
page that gets you the brand recognition you deserve. 

We’ll take you through 5 easy steps to help you brand your
business, get noticed online, and set up a beautiful landing page.
But first, let’s dive into why branding matters. 

Why brand consistency matters

Building a consistent brand doesn’t have to be a huge project,
but it requires that you spend some time figuring out how you want
your brand represented and what you want it to say about your
company.

Going through a branding exercise is well worth your time for
four main reasons:

  1. It sets you apart from your competitors and brings a unique
    personality to your business.
  2. It helps you connect with your customers.
  3. It allows you to communicate your value to your audience and
    helps build credibility.
  4. It makes it easy for others to recognize that a product,
    website, social media post, etc. comes from you.

So let’s talk about how to create a brand identity and
establish brand recognition through your landing page. 

How to create your brand identity

Before you jump into your design, you need to establish a brand
identity. And that starts with crafting your mission
statement. 

Your
mission statement
tells the world what your business does and
why it’s important. It will give you more insight into what type
of customers you want to attract and set the tone for how you
speak.

To create a mission statement, think about how your product or
service can positively transform your audiences’ lives. How do
you want your audience to feel, or what problems will you solve for
them? Your statement should include aspirational language that
speaks to your overall goal.

To establish your brand’s mission, you need to take the time to
do some soul searching.  But the answers to three simple questions
can help you define your brand.

Define your brand by asking 3 key questions

Simon Sinek is famous for discovering remarkable patterns about
how the greatest leaders and organizations think, act and
communicate. He is probably best known for popularizing the concept
of WHY in his
first TED Talk in 2009.
It rose to become the third
most-watched video on TED.com, with over 40 million views and
subtitled in 47 languages.

Sinek focuses on three questions  you need to answer to help you
understand the purpose of  your brand:

  • What – the products or services you offer to
    your customers
  • How – the things that differentiate you from
    the competition
  • Why – the reason you are passionate and why
    you exist

He calls these questions “The Golden Circle.â€

The Golden Circle illustrations - Why-How-What

Defining your “why†is one of the most important steps you
can take to grow your brand. People don’t buy what you do —
they buy why you do it. 

Understanding your “why†is more important now than ever.
Studies show that
50% of consumers worldwide
say they now buy based on its brand
values and impact.

Figure out your competitive differentiators

You’re most likely not the only company in your space. So
it’s pivotal to communicate how you’re different to your
audience. To find out what makes you unique, ask yourself:

  • How are you different from everyone else?
  • Do you serve a niche audience?
  • Do you help your local community?
  • Do you have great customer service?
  • Are you the first in your space?
  • Why should your audience look to you and not other brands?

Related:
How to Pinpoint Your ‘Hook.’ Find Your Unique Selling
Proposition in 6 Simple Steps

5 easy steps to brand your landing page

It’s time to begin building a landing page that reflects your
brand identity. Remember, your landing page could be one of the
first touchpoints a prospect has with your brand. It’s an
important time to make a good first impression and establish brand
identity. 

1. Research what other brands do for inspiration.

Research companies you admire or aspire to be like. Identify
what draws you toward their design, product, or voice and write
down your observations.

You might jot down:

  • The fonts they use
  • Their color palette
  • What types of photos they use
  • How they describe themselves on their landing page

2. Be super clear on who your target audience is. The more
niche, the better.

Finding your niche is a crucial step in promoting your business.
Your target audience should be people who want to buy what you’re
selling, and who share your brands’ values.

One of the most critical aspects of branding is Identifying your
target audience. If you overlook this step, the rest of your
brand-building strategy may not be as effective.

3. Establish your brand design guidelines

If you already have brand guidelines that you follow across all
marketing channels, you’re one step ahead! If not, you’ll find
creating design guidelines now will set you up for success down the
road. 

When you have a clear understanding of what your brand
represents, it becomes a lot easier to figure out how to present it
visually to your audience. You’ll want to use colors, images, and
fonts that don’t just appeal to you – they should carry with
them a certain mood (or tone) you want to convey to your
audience.

Pro Tip: Create
a mood inspiration board
to identify a clear vision for how you
want to represent your brand.

First and foremost, create a logo if you don’t have one
already. A logo will visually differentiate your brand from
another.

Next, choose a color palette consistent with the emotion you
want to evoke in your readers.  Not sure what color to use?  There
have been a number of studies on how specific colors emote a
certain feeling. 

Color Emotion Guide GraphSource:
Huffington Post

Once you’ve chosen all of these details, save them as your
style guide, which you can share with others as your go-to resource
when designing brand assets.

Here’s an example of a style guide from AWeber’s design:

  • AAWeber Brand Guide cover
  • AWeber logo and color guidelines

Make sure you follow your brand guidelines on your landing page
and all other marketing channels. Take some time to jot down all of
the properties that fall under your brand (e.g., websites, blogs,
emails, pamphlets, social media images) so you have a comprehensive
list to work through.

4. Link your landing page to your custom domain

Unlike websites, landing pages can be created quickly, easily,
and cost-effectively with a tool like AWeber.  You can even
customize your landing page’s domain URL to make your brand
discoverable and recognizable.

For instance, it’s a lot easier for people to type www.aweber.com into their browser than
it is for them to remember our IP address. Can you imagine typing
28.242.245.116 to go to Twitter.com and 208.80.152.2 to go to
Wikipedia.com?

Linking your domain to your landing page is beneficial for a
number of reasons:

  • Branding. Achieve brand recognition and
    consistency across your marketing assets and channels. 
  • Customer Trust. Customers can easily recognize
    they are in the right place, which makes them more confident when
    purchasing a product or subscribing to your newsletter. 
  • Discoverability.  Improve your search engine
    optimization (SEO), so your people can more easily find your
    landing page. 

How to get a domain

You don’t need a website in order to have a domain. If you
want to buy a domain to link it to your landing page, services like
GoDaddy, Google Domains, and Domain.com are some of the
more recognizable platforms. 

Once you own your domain, you can link it to your AWeber landing
page to make it easy for people to find you online. 

5. Embed content that tells your brand story in a unique
way

Your landing page can include more than text and a sign up form.
Tell your brand story in a dynamic and interactive way by adding
embedded content.


AWeber Smart Content
allows you to elevate your landing page
into an interactive experience. While it may sound complicated, all
you need to do is copy and paste a link. 

AWeber Smart Content lets you add hyperlinks and transform them
into embedded polls, slideshows, music, live video, maps, forms,
GIFs, RSS feeds, audio playlists, products, and more. 

Content URL Widget ExamplesJust a few examples of how you
can use the content widget

They say a picture is worth a thousand words. So let embedded
content help you tell your brand story and engage with your
audience in a unique, memorable way. 

Start branding your landing page today

Take the steps today to start building your brand identity in
your emails, on your landing page, and beyond. Sign up for
AWeber Free today
to get access to unlimited landing pages and
email templates.

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How to Get Noticed Online: 5 Steps to Brand your Landing Page

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