How To Increase Email Revenue: Guide for Beginners

Email marketing is hailed as the king of digital marketing, but,
if you’ve never put together an email campaign, it can be a
little overwhelming.

Generating revenue through email marketing takes more than just
sending a few emails every month; you need a complete strategy that
starts with email components and ends with marketing
automation.

Read on to discover real email examples that actually work, as
well as an understanding of how to use emails to drive sales and
growth. You may even find inspiration for your next email
campaign.

How to increase email revenue: an overview

is still one of the most effective marketing tools, and for good
reason: Virtually everyone has an email account. It’s not just a
tool for sending out email coupons and newsletters. Email marketing
can increase
your revenue.
This is what you need to know:

  • B2B companies: 59% of B2B marketers say that
    email is their top revenue-generating marketing channel.
  • Email personalization: emails with
    personalization result in revenue and transaction rates that are
    six times higher than non-personalized emails.
  • Automation: an automated email drives 320%
    more revenue than emails that are part of a non-automated
    campaign.
  • Welcome emails: a series of welcome emails, on
    average, will drive more revenue than sending one welcome email or
    no welcome email at all.

Not only is email marketing one of the most cost-effective tools
to increase revenue, but it’s practical in every industry.
Increasing email revenue can significantly improve ROI:

  • Consumers spend 138% more as a result of email marketing, when
    compared to consumers who don’t receive email offers.
  • ROI for email is 28.5%, which is almost four times more than
    for direct mail marketing.

With the ability to increase revenue and improve your ROI,
learning how to increase email revenue makes practical sense for
any marketing beginner.

How to increase email revenue: the beginner’s guide

Email marketing is only effective when it drives sales. With a
few email marketing best practices, even beginners can learn how to
increase email revenue, not just improve
open and click rates.

1. Start with a compelling subject line.

You’ve probably read this before, but your subject line is the
most important part of your email campaign. When it comes to
increasing revenue, you need to start with the first thing people
read. A compelling subject line does more than just tell your
subscribers what’s in the email—it tells them why they should
open your email. What’s in it for them? Consider this example of
email subject line:


Your subject line is what catches people’s attention. It needs to be compelling.

Source:
Really Good Emails

The subject line reads, “Do you know what an anamorphic lens
is?” A question is a compelling way to draw people into your
email, which is the only way you’ll drive email revenue. Ask
questions that speak to your reader on a personal level.
Personalization in the subject line is one way to increase opens.
In the travel industry, it can produce a
65% open rate.

2. Write copy that engages your reader.

Once you get people to open your email, you need to engage them
with concise copy. While there’s no standard limit for how many
words to write in an email, the most effective emails aim for

50 to 125 words.
This will vary based on the kind of content
you’re offering, but a general rule of thumb is to aim for
shorter messages. Take a look at this email example:

 Engaging content doesn’t have to be long. Short sentences are easier to read.

Source: Really
Good Emails

Though the email contains several pieces of data, it keeps the
information limited to a few sentences and short paragraphs.

This makes it easier for readers to scan the email for relevant
content. If you have long-form content, consider putting it on your
site and linking to it in your emails rather than writing it all in
the body of your message.

3. Include a colorful CTA.

Regardless of what action you want people to take in your email,
your CTA needs to be prominent and purpose-driven. That means you
want to spend time crafting the right message.

You also want to consider how you’re going to display your
CTA—will a link in the text be sufficient or do you need to
create a CTA button to drive conversions? Consider this email
example with a colorful CTA:


 A colorful CTA stands out. Use complementary colors that pop.

Source:
Really Good Emails

The CTA has a clear purpose—direct people to the company’s
Instagram profile—and it’s brightly colored to complement the
dominant image in the email.

This email uses a CTA button, which can increase your
click-through rates by 28% versus using a plain-text link. Test a
few different CTA buttons to find the right one.

4. Apply email marketing automation.

Email marketing automation is a best practice for increasing
revenue. Not only does it make your organization more efficient,
but it can improve email performance and ROI.

With an automated email campaign, you can optimize when you send
your emails and remarket to either site visitors or people who’ve
previously purchased from you. Look at this example of an automated
email:

Email automation improves efficiency. Use it to drive sales.

Source: Really
Good Emails

Abandoned cart emails are one of the best uses of marketing
automation. In fact, if you send abandoned cart emails within an
hour of someone leaving your site, you can convert 6.33% of your
shoppers.

You can increase that yield by 69% if you send three abandoned
cart emails instead of just one. Consider putting together an
abandoned cart email series for the biggest impact.

5. Use email personalization and segmentation.

Email personalization and list segmentation go hand in hand. You
can use both to target your customers and send them relevant
emails, like product recommendations.

You can also use personalization to send emails at the right
time, and list segmentation can send the right discounts to the
right people. With just a little bit of information about your
customers, you can see results. Take a look at this email
example:


Personalization and segmentation help target emails. This increases customer retention.

Source:
Really Good Emails

Using email personalization that’s based on a user’s search
habits, this email targets subscribers who’ve been searching for
vacation rentals.

By properly targeting its customers, emails like this can drive
three times the amount of revenue that non-targeted emails
generate. If you have the right tools, you can set this up as part
of your automation efforts.

How to increase email revenue: tips and tricks to drive sales

In addition to these email marketing best practices, there are
ways you can boost email performance that don’t require an
enormous investment. For email marketing to remain cost effective,
you need to see higher conversions without increasing your
marketing spend.

If you want to maximize ROI by learning how to increase email
revenue, use these tips and tricks to drive sales with your email
campaigns:

  • Apply rigorous A/B testing standards: While
    82% of companies rely on email marketing technology, less than half
    of email marketers use split testing in their email campaigns. A/B
    testing is critical if you want to properly optimize your marketing
    efforts.
  • Offer discount codes and email coupons: Since
    people love saving cost, discounts and coupons are one way you can
    increase email revenue. Around 42% of Americans say that they
    subscribe to email lists just so they can save money on their
    favorite products.
  • Use email to distribute inbound sales content:
    You can keep your emails short and simple by using them to
    distribute content. Over 75% of B2B marketers use email newsletters
    as part of their content strategy, and 79% say email’s the best
    way to share their content.

Learning how to increase email revenue doesn’t take much time,
but it does take a little bit of focus. You need to use multiple
tips and best practices to create a comprehensive email strategy if
you want to increase email revenue.

Wrap up

Whether you’re completely new to email marketing or just need
a refresher before you start your next big campaign, increasing
email revenue is a worthy goal. Fortunately, there are ways you can
do it that don’t require an MBA. Review these takeaways to get an
idea of where to start:

  • Carefully analyze every component of your
    email.
    You want everything to count: subject line,
    preheader text, content, images, and your CTA.
  • Figure out the purpose of your email campaign.
    You can have a general sales goal or create a niche goal around
    specific products or regions.
  • Use marketing automation to improve the performance of
    your email.
    You’ll generate more powerful campaigns if
    you use the right email tools.

Email marketing isn’t hard, but it does require a solid plan.
To increase email revenue, employ email marketing best practices
and use these tips to create an effective sales strategy.

Want to find a marketing automation tool that can
increase email revenue? Campaign
Monitor
has powerful features that can improve email
performance and boost sales.

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How To Increase Email Revenue: Guide for Beginners
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How To Increase Email Revenue: Guide for Beginners