Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds

Top findings: The majority of consumers express a preference for influencers who create authentic, engaging content90% of marketers say proving authenticity is critical to the future of influencer marketing85% of marketers say engagement data is the biggest metric of success for influencer marketing‘Fake followers’ ranks as number one concern within influencer marketing London. New York. (14 November, 2018): The ‘Influencer Marketing 2020’ report, published today by Influencer Intelligence in association with Econsultancy, found that for…

Source: RealWire
Source: realwire
Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds