Monetizing Your Web Traffic Has Never Been Easier

Woman looking at a product on a website

Did you know that
less than 3%
of people who visit your website or landing page
for the first time will buy from you?�

But, when you build a connection with your audience and learn
what interests them, you can send them emails with personalized
content that cater to their needs and interests. 

Imagine how your business could grow if you were able to
communicate with your subscribers about what they found interesting
on your website.

What if you could even trigger an automated, personalized
message if an item was left in their shopping cart but never
purchased?

Well, now you can when you use AWeber’s Page Hit Automation
feature to track webpage visitors. 

The best part is you don’t even need a website to start using
AWeber’s Page Hit Automation.
The AWeber Landing Page Builder
automatically includes
everything you need to get started. 

How Can Your Web Traffic be Monetized?

Webpage tracking with AWeber’s Page Hit Automation lets you tag
email subscribers who visit certain website pages or landing pages
after clicking on a link in your email. 

For instance, let’s say you send your subscribers a link to
your website. If a subscriber links the link to your website, but
then navigates to a page to check out the products you’re
selling, you can apply a web tag which could indicate that
subscriber as “interested†since they expressed interest in
your products by hitting that web page. 

Pretty neat, right?

Here’s how it works: all you have to do is add a piece of
javascript code on your website to gather data. The javascript is
invisible to subscribers who visit your website page.

Don’t worry, adding javascript code to your website is not
complicated at all.

AWeber has
step-by-step instructions
and our Customer Solutions team is
always there to help 24/7 by phone, chat, or email if you get
stuck.

Plus, if you use AWeber Landing Pages, enabling Page Hit
Automation is even easier. 

“All AWeber Landing Pages come automatically equipped with the
requisite javascript to tag subscribers on page hit, so you
don’t even need a website to use it. That means,
without even having a website, you can use Page Hit Automation to
start campaigns, stop campaigns, and add/remove subscribers from
your dynamic segments,†says Chris Fox, AWeber Junior Product
Manager.

Once the javascript is in place, you can add web tags for event
tracking or behavior tracking on your website or AWeber landing
page.  And then begin monetizing your web traffic.

Screen shot of adding a web tag for AWeber's Page Hit Automation.

When a visitor takes a specific action, a tag is generated and
automatically added to that individual’s contact information in
your AWeber account.

4 ways to use web tracking to increase sales

Here are 4 of the most common ways AWeber’s customers are
using website visitor tracking with our Page Hit Automation to
monetize their web traffic. 

Track subscribers’ on-site action using tags

Website visitor tracking helps you learn how many subscribers
return to your website or AWeber landing page, and what they click,
abandon in their cart, or purchase.

How users interact with your website or landing page helps you
define your marketing campaign’s goals. Do you want to set up a
campaign to grow your email list, generate leads for a webinar,
boost sales for a particular product, or test a lead magnet?

Or, you may want to send a welcome message to a first time
subscriber and visitor. If you know they have an interest in a
particular service, product, or piece of content, a tailored
message can go a long way to convince them to buy.

Create dynamic segments based on tags

You can use webpage tags to
create dynamic subscriber segments
. When you set up a dynamic
segment, it eliminates the need to manually set search criteria
every time you send an email to a particular audience segment.
Dynamic segments instantly add new subscribers with the same search
criteria.  

For example, you may set up a segment to automatically add any
subscriber (new or existing) that purchases a particular product or
clicked on a specific link on your website or AWeber landing
page. 

That segment is perfect for sending relevant and personalized
content to help drive more sales and build a more intimate and
impactful relationship with that subscriber.

 

Trigger automated email campaigns based on on-site actions

A great example of a customer successfully using this technique
is
James Maher Photography

Maher sends subscribers an automated campaign based on the
content they downloaded from his site. Maher sends all visitors who
downloaded a particular piece of content an in-depth automated
email to share information and tips, build relationships with new
subscribers, and promote paid products.  

Maher only has to set up the automated campaign once and then
AWeber handles the rest. 

Example of an email sent by James Maher PhotographyTrigger
Cart Abandonment campaigns using Web Tracking

Have you ever visited a website, put an item in your cart but
decided to hold off purchasing, and later that day received an
email from the company, reminding you of the item you purchased
(and it may even include a code for a discount to purchase)?   That
company monetizes their web traffic using technology similar to
AWeber’s Page Hit Automation to track your behavior and send you
relevant information.

There’s tangible value to setting up an automated campaign for
cart abandonment, too. Nearly half of all cart abandonment emails
are opened, and over a
third of those clicks lead to a purchase back on site

AWeber even has a prebuilt abandoned cart message that you can
easily automate when a cart abandonment tag is added to your
subscribers’ contact information.

 

“My favorite use of Page Hit Automation is when people connect
it to an Abandoned Cart flow. If a user never reaches the receipt
page and they left an item in a cart, an Abandoned cart tag
triggers a campaign message to be sent in a few hours later, urging
them to return and complete the purchase,†says Fox.

4 Reasons why you should use AWeber’s Web Tracking Tool 

  1. You want to wow your subscribers by sending
    them the perfect message at the ideal time!

One size fits all, generic emails are not going to cut it in
today’s personalized world. Your subscribers and customers want to
feel appreciated and valued. With the data from Page Hit
Automation, AWeber’s marketing automation allows you to deliver the
perfect message to the right people.

  1. Understand your customer’s journey to move a passive prospect
    to an engaged customer.

“Page Hit Automation provides a deep level of insight into how
users are interacting with your content beyond email. It ties
together how your email performance is connected with your website
or AWeber landing page performance. It helps you understand how
effective your entire sales funnel is and where you may have room
for improvement,” says Fox.

  1. Understand what content interests a subscriber so you can send
    more relevant emails to move them closer to a purchase.

You will start to see strong preferences and trends to identify
if you need to provide more content on your website to answer
questions and how you may want to bucket subscribers to send more
personalized and relevant content.

  1. Identify your best prospects 

Page Hit automation makes it easy to track website visitors who
made it to your product pages or shopping cart but never hit the
receipt page. With Campaigns, you can send them an automated cart
abandonment email or win-back email to drive your audience back to
the cart. Track how the campaign message performs, and if they
don’t bite, maybe you need to sweeten the deal with a discount
coupon. AWeber drag-and-drop email builder includes an easy to use
coupon element and prebuilt templates that already include the
coupon element.

Example of a prebuilt AWeber email template with the coupon element.How
to set up Website Visitor Tracking

If you are using one of AWeber’s landing pages, you can skip
to the video below, since the javascript tracking code is already
part of the landing page.

If you have a website, you need to set up your website domain in
AWeber’s Email Web Analytics.  

By adding a short snippet of code to your website, you can also
track the pages you want. AWeber includes easy to follow,
step-by-step instructions
on how to install Email Web
Analytics. Once you add AWeber’s Email Web Analytics to your
webpage, follow the video below to set up your Page Hit
Automations.

Set up your Page Hit Automations 

 
  1. Go to the List Options tab on your AWeber dashboard and click
    “List Automation.”
  2. Return to the AWeber List Automation page and click “Add
    Automation” to apply tags to a Page Hit.
  3. You can either put in a URL that is an exact match or use
    ‘contains’ to track multiple pages on a given website
  4. Next, select the action and result. You can only choose “Page
    Hit” and “Add/Remove Tag.”
  5. Input any tags that you would like to add to your subscribers
    when they visit this page.
  6. Input any tags that you would like to remove from your
    subscribers. Once complete, click “Save.”
  7. Click save
  8. After you save, you will see your automation rule under the
    “Page Hit Automations” section.
  9. Select the campaign you want to automate.
  10. Click “Replace triggerâ€, and select tag applied.
  11. Enter the Page Hit Automation tag that will now trigger this
    campaign in the “Tag Applied†box on the left. 

Now your automated campaigns are set up to trigger when a page
hit automation tag is added to any of your subscriber’s contact
information.

Start Monetizing Your Visitors today with AWeber’s Page Hit
Automation!

Does Page Hit Automation sound too good to be true? It gets even
better. Page Hit Automation is available at no extra charge with an
AWeber Pro subscription.
Upgrade your AWeber Free account
to unlock this feature, or
contact AWeber’s Customer Solutions team to help you move to
AWeber Pro.

Whether you’re starting a new business, need to grow your
audience, or you run an established e-commerce business, AWeber
provides a powerfully-simple email marketing solution for any small
business.

AWeber’s email marketing platform includes unlimited landing
pages with every plan, unlimited emails, email automation, sign up
forms, and email analytics.

Start for free and quickly grow your business with
powerfully-simple email marketing from AWeber.

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Monetizing Your Web Traffic Has Never Been Easier
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Monetizing Your Web Traffic Has Never Been Easier