New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

For every £1 spent on beauty influencers in 2017, brands secured an average ROI of £8.81Instagram overtakes YouTube as the number one channel for beauty brand promotionDigital beauty influencers have replaced celebrities as main choice for talent collaborations80% say influencers are pivotal in influencing the opinions and buying decisions of millennial customersLondon, United Kingdom: Consumers are no longer shopping for beauty the way they used to and the industry has moved at a transformative speed…

Source: RealWire
Source: realwire
New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry