Newsletters You Should Know: Celebrating Adweek Morning Digest

A good newsletter is hard to beat when it comes to driving
traffic to your website, building cult loyalty with your audience,
and driving revenue. The most important part of building a
successful newsletter that manages to accomplish all that? People
want quality content they can count on.

With a well-written newsletter, marketers can engage subscribers
and organically grow their lists.

In our quest to shed light on some of our favorite newsletters,
we’ll be sharing a different recommendation every month.

Today in the series, we’ll be talking about Adweek Morning
Digest.

Be
sure to check out our last post about Bon Appétit if you missed
it!


Adweek Morning Digest

Introducing Adweek Morning Digest:

Adweek Morning Digest is a newsletter from Adweek published
every weekday. This newsletter provides a simple yet comprehensive
list of valuable information for those in advertising and tech.

Each installment of the newsletter provides anywhere from six to
eight headlines from Adweek’s website. These stories cover
industry news, clever advertisements, and helpful content for
creative brands.

Beneath the headlines, AMD goes even further to provide value to
its readers, listing five industry-specific job openings in each
newsletter. These positions come from a number of different
companies and are located in a number of different areas
nationally. Because of this, readers from virtually anywhere can
find relevant jobs nearby.

Adweek Morning Digest cleverly works as a number of platforms: a
job board, a news thread, and a daily table of contents. By
providing a dependable platform-hybrid in your inbox, AMD is a
must-subscribe for any professional in advertising or tech.


Adweek Morning Digest cleverly works as a number of platforms: a job board, a news thread, and a daily table of contents.

Image Source: American
History

How it started:

As mentioned earlier, Adweek Morning Digest is an extension of
the popular brand, Adweek. Adweek is a dominant voice in the world
of media and advertising, boasting both a heavily trafficked
website and a long-standing print magazine.

The publication itself was first released in 1979, but the brand
now has a strong standing in digital media, including apps,
podcasts, and webinars. In fact, Adweek attracts a readership
that’s 6 million strong.

This makes sense when considering the wide breadth of content
Adweek covers. In their news coverage, Adweek makes content for the
following categories: agencies, brand marketing, creativity,
digital, programmatic, and TV/video.

But quality content costs readers their data, which is a good
idea for increasing their memberships and most readers don’t seem
to mind the trade. In order to read the Adweek content advertised
in the Adweek Morning Digest newsletter, you must register to become an Adweek
Community member
. Adweek Community members can access five
articles for free each month.

However, in order to read more, you’ll need to upgrade to an
Adweek Pro membership.


Adweek Community members can access five articles for free each month.

Who it targets:

Because Adweek offers so much content, Adweek Morning Digest
naturally targets those in a variety of professional spheres. In
other words, if you’re a professional in a creative or
tech-driven industry, AMD should probably be on your list of
subscriptions.

As noted above, anything above five articles a month comes with
a price tag. However, starting at around
$7 monthly
, this subscription cost is fairly modest.

Ideally, Adweek Morning Digest targets go-getters who are eager
to use innovation to improve their companies. (And if their
companies can pitch in for a corporate subscription of Adweek,
that’s great, too.)

Readers of AMD must love creative solutions. This content is
written for those readers who are looking to the future, but who
also have an understanding of the past. And what could be more true
to the Adweek spirit?

What you can learn from it:

Adweek Morning Digest has a wide variety of lessons to teach,
both for readers and email marketers.

As a reader

Thought leaders certainly bring a level of value to our lives,
but there’s something to be said for trustworthy news
publications. Because of its long-running past and high production
value, Adweek Morning Digest can easily offer a steady diet of
journalistic content, written by skilled, industry-knowledgable
writers.

Because of this, readers know they’ll get well-written,
relevant pieces in every email. Plus, with a simplistic layout,
readers can easily open and scan AMD emails as part of a daily
email routine, whether they read while getting their coffee, riding
the subway, or on their computer.

As a marketer

In the same way Adweek Morning Digest benefits readers with
great content, it also gives other digital marketers a high bar to
reach. Each AMD email has a number of interesting headlines and
beautiful visuals. These emails are easy to read, and any ads
included in the newsletter are tastefully formatted within.
Marketers should emulate this design in their own newsletters,
especially when working to improve their user experience.

We also can’t ignore the clever “Featured Jobs” section at
the bottom of each AMD email. Not only does this section bring
value to its readers, but it’s also a revenue-generator for
Adweek and increases opens for the Adweek Morning Digest
newsletter.

This begs the question for you as a marketer: How can you bring
value to your readers in a unique way while also increasing
revenue?


This begs the question for you as a marketer: How can you bring value to your readers in a unique way while also increasing revenue?

Wrap up

Adweek Morning Digest provides high-quality, industry-specific
content using a simple formula: combining a scannable layout with
valuable information. So, if you’re looking for industry-specific
news from a proven journalistic platform, it might be time to
sign
up
.

Are you thinking about building a newsletter? Already have one?
If so, consider how you can incorporate the tactics used by Adweek
Morning Digest into your own work.

Want to see your favorite newsletter listed here? Tell us in the
comments below. Or start your own newsletter by signing up with
Campaign Monitor today
.

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Newsletters You Should Know: Celebrating Adweek Morning Digest

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Source: FS – Email Marketing Blogs!
Newsletters You Should Know: Celebrating Adweek Morning Digest