RCS will generate $52.2 billion for mobile operators by 2028

Inability for digital banner advertising to drive consumer brand engagement will see billions in media spend diverted to RCS brand campaigns, dramatically boosting mobile operator revenues 19 November, 2020 – London, UK: Brands will divert billions of dollars from ineffective digital banner advertising to mobile operator-led RCS campaigns over the coming years, according to the findings of a report by business messaging intelligence experts, Mobilesquared. Global brand RCS spend will be worth more than $52.2…

Source: RealWire
Source: realwire
RCS will generate .2 billion for mobile operators by 2028