Search outperforms social based on Episerver analysis of 4 billion sessions

Episerver releases Its biannual B2C benchmark report detailing retail key performance indicators across traffic sources and devices London, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn passive swipers into active…

Source: RealWire
Source: realwire
Search outperforms social based on Episerver analysis of 4 billion sessions