Segmentation vs Personalisation: The Difference and the Benefits of Each

Segmentation and personalisation – marketers often get them confused. But they’re not marketing buzzwords that can be used interchangeably. They’re two very different marketing strategies. We take at look at what segmentation and personalisation are, describe how they differ and explain the benefits of each. What is segmentation? Segmentation is about groups. It’s about the […]

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Segmentation vs Personalisation: The Difference and the Benefits of Each