The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales

cyber monday email examples

Cyber Monday’s online sales hit an all-time high in 2018,
capping out at a record $7.9 billion, according to Adobe Analytics.
That’s an increase of 19.3% from the previous year — and sales
are only expected to go up this December.

Are you ready to hit “go” on your Cyber Monday email
campaign? Here’s a content calendar you can use to make sure
you’re maximizing your promotion. 

Your 5-Email Campaign for Cyber Monday 2019

November 29: Send your “teaser” email. Tease
your promotion with a “preview” email sent out three days*
before Cyber Monday. Let your subscribers know something big is
coming on December 2 — but don’t tell them what. Get them
excited for the announcement.

*You don’t want this email to go out more than three days in
advance or you might cannibalize your sales leading up to the
promotion going live. People may be hesitant to purchase if they
know a better deal is just a few days away.

December 1: Send a countdown email. The night
before your promotion goes live, send a 12-hour countdown email to
your audience. (The anticipation!) You can schedule this ahead of
time inside your AWeber account.

Don’t have an AWeber account yet?
Sign up for a 30-day free trial
, and get your Cyber Monday
emails scheduled!

December 2 (morning): Launch your
promotion. 
Send your promotion — whether it’s a
coupon code that gives your subscribers a certain percentage off
their purchase, a free gift with their purchase, or a special
giveaway for the first 200 customers who purchase — on Cyber
Monday.

Related:
Automatically Create Your Own Beautiful, Branded Email Template


in Seconds!

December 2 (afternoon): Resend your promotion.
Not all your subscribers will engage with your email. That’s okay:
Their inboxes are flooded on Cyber Monday with deals. That’s why
I recommend resending your message to anyone on your list who
didn’t open or click later in the day. It’s another opportunity
for you to reach them. 

December 3: Post-promotion email. With AWeber,
you can “tag” subscribers that go from your promotion emails
and hit a certain page of your website. The next day, send that
group of subscribers that made it to a certain product page or the
checkout — but never ended up making a purchase — a followup
email. Let them know the product is still available, reiterate the
benefits of purchasing, and tell them that you’ll extend the
promotion another few hours just for them!

Creative Cyber Monday Email Examples 

Below are a few of our favorite Cyber Monday email marketing
ideas from years past. Use them as fodder to create and launch your
own email marketing campaign with AWeber this Cyber Monday. 

Cyber Monday Email: Chubbies 

Chubbies, the brand that’s
known for short shorts (think: “Larry Byrd” short shorts…i.e.
lots of skin), had fun with their Cyber Monday email campaign. They
called it Thighber Monday, and turned it into an event.

A new free gift — like duffle bags, blankets, hats, and more
— was revealed every hour of Thighber Monday via email. If you
bought a product on their site, you would receive that hour’s
free gift along with your purchase. 

The campaign kept people coming back to their inbox hour after
hour to check out which free gift would be unveiled next.

Cyber Monday Email Chubbies

Cyber Monday Email: Melyssa Griffin

Digital marketer and coach Melyssa Griffin helps
bloggers and entrepreneurs grow their audiences and incomes. For
Cyber Monday, Melyssa bundled all her online courses together for a
fantastic deal. Bundling or packaging certain products can make the
promotion feel larger and more impactful than giving a discount for
each separate item.  

Cyber Monday Email Melyssa Griffin

Cyber Monday Email: Taco Bell

Taco Bell didn’t offer a
Cyber Monday promotion. Instead, they banked on how hungry you’d
be after a long day of online shopping. Taco ‘bout a novel
idea. 

Cyber Monday Email Taco BellPhoto courtesy of Really Good
Emails

Related:
5 Powerful Ways to Drive More Sales Through Email

Cyber Monday Email: Everlane

Remind your customers of how good they always have it! That’s
what Everlane did with their “No sale
here” email. They called out the fact that their prices are
already 50%  lower than most retailers, day in and day out. 

Cyber Monday Email EverlanePhoto
courtesy of Really Good
Emails

Cyber Monday Email: Lewis Howes

Motivational speaker and coach, Lewis Howes, focused on
“exclusivity” for his Cyber Monday deal. He played up all the
benefits of being part of the elite, members-only program and
offered a significant discount on his monthly coaching
program. 

Cyber Monday Email Lewis Howes

Quickly launch your Cyber Monday email campaign


Try AWeber for free for 30 days
, and get access to all of our
powerfully-simple email marketing solutions. You can set up an
effective, beautiful, branded email campaign for Cyber Monday in
minutes!

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The 5 Emails You Should Send This Cyber Monday to Skyrocket
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The 5 Emails You Should Send This Cyber Monday to Skyrocket Sales