The 6 email welcome nurture series guaranteed to increase sales!

There are many reasons why a welcome series is one of the most
important email marketing campaigns you send. Consumers are at
their most engaged, that’s why they signed up after all.

A single welcome email is fine, but it isn’t going to push the
needle when it comes to building a deeper relationship with the
consumer and warming them to purchase from you.

There’s a reason why the consumer has signed up to your
newsletters, they have most probably been on your website with the
intent of browsing your products and services or even purchasing
something.

If they have signed up but haven’t purchased anything then a
nurture campaign is the next best campaign you could send them.
This is the best time to entice them to purchase.

Here’s an example of a 6 part nurture campaign that has been
proven to increase conversions and drive revenue. But first…

Meet Sarah..

Sarah has just signed up to our newsletter. Our data tells us
that she is not an existing customer and has never purchased from
us. This might sound complicated – but all you need is a last
purchase date.

We would like Sarah to make her first purchase, so our marketing
automation sends her on a new journey – the Welcome Nurture
Series. If Sarah makes her first purchase at any time during these
10 days she is immediately taken out of the journey.

The 6 Email Welcome Nurture Series Email 1 –
Welcome

When: – Day 1 – Delivered immediately on sign up

Content – Thank Sarah for signing up and include the business
mission or proposition

Email 2 – Be useful

When: – Day 3

Content – Deliver something of use to the consumer. Whether
that be through content or articulating how your returns policy
works these are all ways to give before you ask for something in
return.

Email 3 – Strong Call to Action

When: – Day 5

Content – This is when you can go in strong with a “Buy
Now” – you could add an offer to incentivise that first order.
This is a great time to personalise the products according to what
you know about Sarah.

Email 4 – Social Proof

When: – Day 6

Content – Show them how happy your products or services make
your customers. Use case studies, testimonials, reviews and stories
to articulate

Email 5 – Offer help

When: – Day 7

Content – Re-iterate some of the points you have already made.
Talk about some of the other channels you have. Communicate your
chat functionalities. You could even increase the offer at this
point.

Email 6 – Re-engage

When: – Day 10

Content – At this time you’re ready to learn why they
haven’t purchased yet. Send a survey ask some questions about why
they signed up initially, how often they might purchase your
products, who else in your industry do they do business with etc.
All this great insight will help you optimise this journey in the
future.

This welcome nurture journey is an example, we would always
recommend you test different scenarios, number of emails and how
often you send them as this will be dependent on your brand and the
different segments.

 

The post
The 6 email welcome nurture series guaranteed to increase
sales!
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Source: FS – Email Marketing Blogs!
The 6 email welcome nurture series guaranteed to increase
sales!