The Business Case for Personalisation

Are you pushing for increased investment in personalisation from your business? If so, you’re not alone. Many marketers are seeking support (and budget) from key stakeholders to move their personalisation strategy forward. But what does a good business case for personalisation look like? What should you highlight to get buy-in from your marketing director, CMO, […]

The post The Business Case for Personalisation appeared first on Pure360.

Source: FS – Email Marketing Blogs!
The Business Case for Personalisation