The Premium Collection of Good Email Signoffs: Fun to Professional

Unfortunately, the art of the doesn’t get the attention it
once did. This is actually something marketers should consider
since professional email signoffs can say a lot about an individual
or organization.

Read on to learn more about email signoffs and what makes a good
one.

What is an email signoff?

An email signoff is simply the text that you use to end your
email prior to signing your name. Common examples include:

  • Best
  • Best Wishes
  • Sincerely
  • Thanks
  • Yours Truly
  • Regards
  • Kind regards
  • Cheers

While all of these are acceptable examples of email signoffs,
they don’t really give readers an idea of who you are as a person
or an organization. They’re so generic that you risk being
labeled as generic and not important.

For instance, here are two email signoff examples, both coming
from emails sent by the American Red Cross. The top email sign off
reads simply, “Sincerely,” while the bottom states, “With
gratitude for all you’ve already done, and what you will do for
your community.”


 Your email signoff says a lot about you.

Source:
Milled
 (bottom) / Milled (Top)

While both are completely acceptable options, the top one is a
standard signoff, fitting for any professional email. Plus, this
signoff goes the extra mile by including the author’s image
alongside the signoff.

As for the bottom signoff, readers truly feel as if the author
is grateful. This is a thoughtful, stylized signoff, perfect for
nonprofit emails. However, this wouldn’t be one to use on an
ecommerce email.

If you decide to use a stylized signoff, be sure to consider the
context of the email and the audience.

What makes a “good” email signoff?

Again, there aren’t really any “best practices” when it
comes to drafting a good email signoff: However, you want to make
sure you’re sending your message with personality, which requires
avoiding the robotic tone that comes with most standard email
signoffs.

You took a lot of time crafting your to appeal to the reader, so
make sure you’re carrying that tone through your email
signoff.

What makes a “bad” email signoff?

When it comes to sending proper emails in both a casual and
professional setting, you want to avoid coming off as cold,
passive-aggressive, or too informal.

Examples of to avoid include:

  • Love – best saved for personal
    communications
  • Thx or Rgrds – both are poor taste and not
    only show a lack of professionalism, but laziness as well.
  • Please advise – comes off as
    passive-aggressive

44 email signoffs for any occasion

If you want to give some personality to your email signoffs,
then you want to make sure that your voice shines through. This,
however, can be rather tough.

While researching good email signoffs, we came across quite
literally thousands that could suit many people. That said, we’ve
compiled a list of some of our favorite email signoffs for varying
situations.

7 suitable but generic email signoffs

While we encourage avoiding the generic email signoff, when
you’re at a loss for words, these are all appropriate examples to
use when signing off on your message:

  • Warmest regards
  • Take care
  • Best
  • Wishing you all the best
  • Sincerely
  • Thank you
  • Wishing you well

As you can see from the image below, signoffs like the ones
above are professional and fit comfortably inside any marketing
email.


 “Thank you” email signoffs are okay and do show readers that you care.

Source:
Milled

However, you may find yourself looking for other times of email
signoffs: ones that intrigue the reader or make them laugh.

Funny email signoffs

Funny email signoffs are excellent when you’re trying to keep
a lighthearted tone throughout your message, whether it be for your
audience members, friends, family, or a casual response amongst
your coworkers.

  • Live long and prosper
  • May the odds be ever in your favor
  • Hakuna Matata
  • Go [insert sports team here]!
  • Typo courtesy of my iPhone
  • Take it easy
  • Winter is coming
  • Cheers, mate!
  • Chao!
  • Until I re-emerge from under my rock
  • Lots of love from your friends at [insert brand here]
  • Namaste
  • Carpe diem

Email signoffs don’t have to be bland and boring, and funny
signoffs like these definitely have their time and place in both
personal emails and email marketing.

However, if you’re using it in your brand’s marketing
messages, make sure your signoff fits with your branding and
doesn’t come off as completely out of place.

The email below shows an example of a lighthearted signoff.
While we typically don’t recommend the “love” route, this one
breaks the rules in a way we can get behind.

 Funny email signoffs have their time and place.

Source:
Really Good Emails

Creative email signoffs

Creative email signoffs are fun because they truly speak to your
personality: However, they aren’t always suited for a
professional setting.

If you’re messaging your friends, loved ones, and even your
email audience, you can get creative because it allows your readers
to get to know the person behind the words a bit.

Here are a few examples of creative email signoffs that you can
rework to suit your personality:

  • Thank you for the chance to talk to a fellow [insert
    niche/topic/genre here]
  • Thanks for your help!
  • Always a pleasure catching up with a fellow [insert
    niche/topic/genre here]
  • Thanks again for joining!
  • Stay tuned
  • Sending good vibes your way
  • Go get ‘em tiger
  • Congratulation again on the [topic]
  • I hope you enjoy the [event/occasion]!
  • Feel free to drop me a line if you need more clarification on
    [topic]
  • Keep your head held high
  • Peace and love

These types of email signoffs are great for the more
conversational email and do a fantastic job of making your reader
feel as if you’re genuinely interested in them and their
needs.

You can see an example of a more creative (but still fitting)
email signoff in the image below.

Creative email signoffs are great for creating a casual tone in your messages.

Source: Really Good
Emails

Professional email signoffs

Professional email signoffs can come in many forms. While many
professionals use the standard email signoffs we mentioned earlier,
you can also be creative.

Here a several professional email signoffs that deviate from the
standard set:

  • We can’t wait to see you on [insert date]
  • To your continued success
  • Thanks for the consideration
  • Hope this helps
  • With gratitude
  • Great working with you
  • Keep up the great work
  • Thank you for taking the time to [insert activity]
  • Thank you for your unwavering support
  • Have a happy [insert day/week/holiday]
  • Look forward to [speaking/talking/seeing] soon

Remember, professional doesn’t have to mean stiff and boring.
It does, however, have to suit the situation and keep things light.
Notice the creative yet professional signoff in this email from
Cottonworks:


Professional doesn’t have to mean stale.

Source:
Really Good Emails

Steps to crafting a good email signoff

While having these examples of good email signoffs is wonderful,
sometimes we need to know what goes into creating an appropriate
email signoff.

We’ve already talked about how you want your signoff to speak
to your personality. However, it’s vital to know who it is
you’re talking to. This is why we split up our list of good email
signoffs into multiple categories.

If you’re emailing a friend, then some of the sillier signoffs
are perfect. The same goes for brands that are considered highly
laid back and friendly. If your audience already expects witty puns
from you, then feel free to use them in your signoffs.

The next thing to consider is whether your signoff needs to show
gratitude towards your readers. While it’s always nice to say,
“Thanks for reading our emails,” if your message isn’t asking
for something, then a signoff like this doesn’t necessarily fit
the narrative.

Finally, you want to make sure you’re keeping it on brand. As
much as we absolutely loved the example from Lauri Rhinehart of the
American Red Cross, it might not be best for your company. Consider
your brand’s tone, guidelines, and persona, and write the copy
with that consideration.

Wrap up

Crafting a good email sign off takes some extra brainpower when
you’re trying to avoid the standard responses. So, when you’re
signing off on your next email message, consider the following
points:

  • Know your audience
  • Keep it pleasant
  • Show gratitude when it’s appropriate
  • Keep it short and sweet

Need help crafting an engaging message to go along with
your good email signoff? Then check out these
8 email copywriting tips
for creating engaging
content.

The post
The Premium Collection of Good Email Signoffs: Fun to
Professional
appeared first on Campaign Monitor.

Source: FS – Email Marketing Blogs!
The Premium Collection of Good Email Signoffs: Fun to Professional