These Are the Top Ecommerce Community Influencers in 2019

The ecommerce community is growing constantly, and it’s full
of brilliant minds. Through reading blogs, listening to podcasts,
and learning from companies, we see just how ecommerce influencers
impact their field and the ecommerce industry as a whole.

Read on to discover and learn from some of the top minds who
power ecommerce development. These influencers of the ecommerce
community pioneer new strategies and new best practices of

Seeing who they are, where they come from, and how they reached
their status can help anyone get a better grasp on ecommerce and
use that knowledge to better serve their own customers.

8 ecommerce community leaders and what makes them great

Beyond just
ideas for ecommerce brands
to inspire you, sometimes you need
to see how real people succeed in the field.

Each of these influencers has had a different impact on the
ecommerce community and a different journey to their position of
influence. However, seeing what makes each one great will help you
develop your own strategies for furthering your ecommerce

1. Hiten Shah

Selling isn’t always simple when your service is software.
Hiten Shah co-founded not one, but two software as a service (SaaS)

The first is Crazy Egg,
an analytical resource that tells you where your website’s
visitors are coming from and even where they’re navigating around
your site once they get there. He’s also a mastermind behind
KISSmetrics, a tool that
turns data insights into actionable advice you can use to improve
your business.

While his weekly newsletter is focused on SaaS products, his
talks on Growth Hacking and The Startup Chat podcast provide a
diverse array of information on all things entrepreneurial.
There’s something for everyone, with a touch of humor thrown

Shah’s strength is that, while he keeps his focus on his own
area of expertise, he helps translate his knowledge to any
ecommerce entrepreneur who’s looking to learn more about how they
can excel.

2. Neil Patel

It wouldn’t be fair to talk about one co-founder of Crazy Egg
and KISSmetrics without mentioning the other. Neil Patel is digital
marketing royalty and, in addition to being one of the masterminds
behind these two companies, he’s also behind Quick Sprout.

This resource combines actionable tips on how to grow your
ecommerce presence, covering beginner tips on how to make a website
all the way to advanced digital marketing advice on blog and email

Neil makes the list because he knows that entrepreneurship
isn’t just about mastering multiple techniques or authoring
different types of content. He brings everything together and talks
about what it means to think and live like an entrepreneur. As a
testament to his mastery of the subject, he’s worked with
companies like Amazon, HP, and GM.

3. Brian Dean

When you’re in the ecommerce community with the aim to learn
more about reaching an audience, one topic you’re bound to hear
about is SEO. Eighty-two percent
of people
report SEO is becoming more effective, while 42%
report it’s becoming significantly more effective.

Though there are some common
suggestions every marketer should know
, Brian takes things a
step further.

As the brain behind Backlinko, he helps teach others about
what he calls the Skyscraper
Essentially, this strategy teaches you to build on
good content by growing it, then reaching out to those who may see
value in it.

That’s a greatly simplified version because, simply put, Brian
is an SEO expert. If you follow him on social media, you learn
about that technique, along with other similar topics like link
building and lead generation. He also throws in a lot of other
insights helpful to general business growth and marketing, so any
entrepreneur can benefit.

4. Rand Fishkin

Another mastermind of the SEO aspect of ecommerce, Rand Fishkin
is connected to two of the field’s biggest and most helpful

The first is Moz, a tool that
provides SEO research insights, link ratings, website audits, and
more. As if that weren’t enough, he’s also the co-founder of
Growth Hub, formerly known as
Inbound. This site constantly provides users a clear view of
top-trending popular content on a variety of subjects.

Fishkin’s Twitter is similar in its approach. While there’s
always a running theme of him demonstrating his authority in the
field of ecommerce and online marketing simply from the knowledge
he imparts, he’s vocal about a variety of subjects that pique his

He’s a phenomenal influencer not just because of the knowledge
he brings on his subject, but because his online presence feels
candid, authentic, and real—he’s like the ecommerce coach you
can sit down and talk with about anything.

5. Tobias Lütke

If you’re in the ecommerce community, it’s almost a
guarantee you’ve heard of Shopify. Tobias Lütke is the CEO
and founder. Sometimes it’s hard to believe such a massive tool
for online marketing and business came from one person.

However, it’s probably fair to see Lütke isn’t a regular
person. At least in the ecommerce community, he’s a brilliant
mind. Thanks to a background as a developer, he brings a
tech-focused perspective to these tools, which is critical for
those who are trying to master commerce in the digital space.

He’s also a great leader, as evidenced by his
CEO of the Year
honors. Because he combines a technical mind
with a personality that embodies guidance, he’s easily one of the
top influencers in the ecommerce community.

If you’ve ever wanted to hear the more complex points of the
field talked about in everyday language or if you’re just looking
to hear the insights of an entertaining individual who constantly
espouses actionable advice, he’s definitely someone to

6. Marsha Collier

When you think about ecommerce, one of the main names that come
to mind is eBay. With 182 million
active buyers
, plus over a billion listings, it’s a great
place to do business, whether you’re an ecommerce newcomer, an
expert, or somewhere in the middle.

If you’ve ever wanted to learn the basics (and the more
advanced) aspects of one of the world’s leading ecommerce sites,
you should follow Marsha Collier.

Her website Cool eBay
is exactly what it sounds like. She offers tools like
free forms, an HTML generator for listing descriptions, and even a
fee calculator. There are also tons of tips and even a blog that
covers everything from SEO to social media marketing to customer
service. She even offers consultation

Another e-commerce community influencer who knows their
specialty but diversifies their offerings, Marsha has the insights
and variety to keep any inquiring e-commerce mind engaged.

7. Andrew Youderian

There’s something authentic about learning a topic from
someone who learned by doing. It’s one thing to teach from a
curriculum, but it’s another to teach from experience.
Youderian’s journey from an upstart ecommerce entrepreneur paid

After ditching a corporate job to become an online merchant, he
spent four years learning the industry and perfecting his
techniques. Now you can learn them too, thanks to his exclusive
online community, eCommerceFuel.

While membership is issued on a tightly maintained selection
basis, the insights are worth it. These are the techniques used by
seven-figure store owners to become top choices for customers
around the world.

The biggest perk of following him is that he’s been there. It
can be frustrating sometimes for upstart ecommerce sellers to hear
experts talk about their success and how easy it is to achieve if
you just do the right things. Youderian doesn’t just talk a
strong game—he’s gone through the journey himself, so he’s a
relatable figure.

8. Richard Lazazzera

This former Shopify employee was coming from an ecommerce
background when he founded A Better Lemonade
. With a name like that, which puts a clever twist on
ecommerce’s growing popularity, it’s hard not to click and see
what he has to offer.

Once you do, you’ll find tons of great tips inside that’ll
aid you in growing your ecommerce presence. From resource-packed
articles to step-by-step case studies and even video training
courses, this site is loaded with nearly every type of resource you
could ask for.

This self-described incubator for online ecommerce professionals
functions as a combination of a resource and a community. The
reason why Lazazzera is such a great influencer to follow is that
he knows that resources alone aren’t enough.

People may be empowered by information, but they’re inspired
by other people. Those who’ve used A Better Lemonade Stand can
testify to its usefulness, and help other aspiring professionals
gain the same advantages for their own businesses.

Wrap up

There are a lot of things that go into a successful ecommerce
business. Likewise, an influencer has to be equally versatile.

It’s not enough to be a brilliant mind or a successful
businessperson. To wrap up, an influencer generally has the
following qualities:

  • Mastery in a specific area of business or marketing
  • A flow of content that focuses on that specialty, along with
    closely related topics for variety
  • An approachable nature that makes them easy to follow and
    communicate with

These are the things that make a great influencer in 2019. Which
influencers have helped you the most, and who do you think will
provide insights for the ecommerce field in 2020?

When you’re looking to become an ecommerce entrepreneur, you
need to follow the right people. You also need to know where to
invest your energy and resources.
Focus on these three areas
to give yourself an advantage while
doing business in the digital landscape.

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These Are the Top Ecommerce Community Influencers in 2019

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These Are the Top Ecommerce Community Influencers in 2019