This Zumba Instructor Increased Profitability by 200% When Her Gym Closed

Zumba with Alycia

When the governor of Pennsylvania closed local gyms due to
COVID-19, it affected the livelihood of gym instructors and the
physical health of their students. 

The situation forced Zumba instructor Alycia McFarlin to cancel
her in-person Zumba classes. Her students were disappointed, and
she lost recurring revenue from classes.

That night, McFarlin quickly came up with a plan to continue
offering Zumba to her students — with online classes. 

Her first online class was a huge success, filling to capacity
in 15 minutes. Plus, she increased profitability by 200%.

Here’s how she did it.

How McFarlin promoted her online Zumba classes

McFarlin had already experimented with and found a platform to
host her online classes. 

The only problem? She didn’t have a way for students to learn
about and sign up for the online classes.

At first, she considered creating a website to promote the
online class. But McFarlin wasn’t sure if her online class would
be profitable, and she didn’t want to invest countless hours
building a website. She needed a way to quickly build an online
page to promote her class and test out her idea.

So she used AWeber’s Landing Page Builder to create a landing
page to promote her online classes.

“With AWeber Landing Page Builder, I was able to create a page
in under 10 minutes that fit my style and personality, and included
all the information that people would need. It allows me to
communicate with people, gauge interest, and mold this online
business into whatever it becomes,” says McFarlin.

10 Steps to Creating a Landing Page That Converts

The AWeber Landing Page Builder was perfect for McFarlin. It
included all the features she needed, like:

  • FaceBook pixel IDs
  • Google Analytics tracking
  • The ability to tag subscribers inside AWeber
  • The option to add videos to the page
  • A seamless integration with her AWeber email lists

The next morning, she started promoting her new online class.
She posted a link to her landing page on her Facebook business

“I ran a free trial. I limited it to 25 people, and the class
filled within 15-minutes. Students were reaching out to me to open
it up to allow more to attend, which was pretty cool,” says

A simple survey helped McFarlin offer the right
product to customers and increase profitability by 200%.

When McFarlin is not teaching Zumba, she is a UX designer at
AWeber. “I incorporate customer feedback before, after, and
during most product releases to make sure our customers have a
strong voice in the features that we develop,” says

As a UX designer, McFarlin knew she needed feedback from
customers who attended her free online class. She wasn’t sure how
much to charge for online courses. She also wondered if her
audience would still participate in online classes once her gym

So she created a short survey and asked her customers for their

Based on the feedback from the survey, McFarlin decided to
charge $6 for her online Zumba class. The next day, she launched
her $6 class. 

Her online workouts helped her reach even more students than her
in-person classes. With a little help from her Facebook friends and
followers, posts about McFarlin’s online class were shared on
Facebook to expand McFarlin’s audience reach.

Plus, she discovered that her online classes are 200% more

When she taught classes at the gym, the gym paid her a flat
rate. It didn’t matter how many people attended the class. But
with her online classes, McFarlin could charge for each student
that attended. 

“Landing pages have definitely been huge for me during this
time,“ says McFarlin.

Ready to grow your own business? Create a landing page today.

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This Zumba Instructor Increased Profitability by 200% When Her Gym
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This Zumba Instructor Increased Profitability by 200% When Her Gym Closed