Want your business to grow without increasing your marketing
budget? Then make sure you produce SEO friendly content.
Here’s how it works.
Search engine optimized (SEO) websites with solid authority and
a good backlink profile rank higher in the search engines.
If your website shows up on the main page, you’ll get more
clicks, shares, likes, and engagement.
If nobody ever finds your page, then even the best-written
articles are pointless.
Needless to say, if you want your business to thrive, you need
to make sure you write SEO-friendly content.
I’m not saying it’s easy. There is plenty of thought and
foresight that goes into writing strong SEO content.
But once you learn the basics and include them in your content
production process, you’ll see it’ll generate good results
without adding to your workload.
Power this up with some promotional activities and a good
marketing funnel, and you’re good to go.
But for today, let’s stick to the topic of SEO optimized
Here’s what you’ll read about.
headlines and sub-headers
- Add links
to previous content
the length of your article
your keywords wisely
the content shareable
Before we go into details, let’s make sure we’re on the same
What does SEO friendliness mean?
SEO-friendly content is the type of content that’s created in
a way that helps the search engines rank it high.
Although some marketers think this means it should be stuffed
with keywords, it’s really meant to help them search engines
find, understand, and connect your content to the topic you’re
trying to cover.
As you’re about read in this article, making your content
SEO-friendly takes much more than just spraying keywords around
your posts, videos, and other forms of content.
How to make your content SEO-friendly
1. Use headlines and sub-headers
Using headlines and sub-headers does several things for SEO
First, it makes your writing skimmable and therefore easier to
read for your readers. People are more likely to share things that
are easy to read.
The same goes for search engine robots. When crawling through
your site, they’ll recognize your headlines and use them to
better understand your content, like which parts are the most
important ones and so on.
Also, having headers and sub-headers increases the keyword
saturation, but remember to not abuse this to game the system.
2. Add links to previous content
One of the ways search engines rank content is by the number of
backlinks they get.
Good content tends to get a lot of backlinks – both external
If you want to drive traffic and rank your older content higher,
then you can’t forget to link to them from your newer posts.
This helps the search engine robots – and people – to find
your best articles.
Plus, links to high-quality, reputable websites increases the
validity of your own website. The better the links, the higher your
page will rank in search results.
Also, using credible sources within the body of your text
creates trust with your readers.
3. Optimize the length of your article
Back in the day, most blog posts you’d read would have up to
several hundred words. It was a numbers game, the more posts
you’d publish, the more traffic you’d get.
These days, it’s rarely the case. Even on the GetResponse blog
you’re reading right now, you’ll mostly find articles that are
1,500+ words, and published less frequently.
That’s because in the last several years, Google has shown
that it gives higher priority to longer, higher-quality content.
They aim to provide their users with best-possible answers and this
often boils down to having posts that provide the most thorough
answer to the user’s query.
It’s not enough to write 300 word articles anymore. But it’s
also not about watering down your content.
Take a look at your Google Analytics reports and see which posts
generate the highest engagement for you. Which ones are visited the
most and which ones are read for the longest amount of time. And
then, which ones generate the highest conversions, e.g., newsletter
Then, use that information to find the approach that’s going
to work best for your niche.
4. Choose your keywords wisely
Some marketers like to just sit down and start writing. They
leave SEO optimization for the last moment.
Others start by writing down the keywords they want to
incorporate in their content.
That’s the approach I prefer.
You start by identifying keywords relevant to your topic. You
either come up with them off the top of your head, use the keyword
planning tools like the one from Google, use a more advanced SEO
tool like Ahrefs or SERPSTAT, or hire an SEO agency to do that for
If you haven’t started this process just yet, you should start
with this guide to
And once you start writing, use the keywords in the title,
headlines, meta descriptions, ALT tags, and main copy.
5. Optimize your images
Images are essential to making your content interesting and
shareable. People are far more likely to purchase from a company
whose website has attractive and relevant photos.
You can optimize
the photos by adding keywords to the image files and providing
the ALT tags.
Make sure you also optimize the size of the photo. Pictures that
are too large will slow down the load time and hurt the SEO.
Make the image as small as possible without compromising the
visibility or quality. Many image editors will let you do that with
their in-built features. If yours hasn’t got it, an alternative
is the Squoosh app, a free tool that lets you resize and compress
your image files quickly.
6. Make the content shareable
So, you’ve successfully managed to write an SEO-friendly,
content rich, interesting article that people want to read. The
next step is to make it shareable. Websites like ShareThis and
AddThis make it easy to add
social media buttons to your website so people can share the
7. Write high-quality content
This one should be pretty self-evident, but it isn’t always
applied. The best way to get people to read and engage with your
content is to write content that is useful and entertaining. Search
engines reward sites that have high-quality, relevant content.
Quality is more important than almost every other factor on the
Once you have a strong idea in mind for how you’d like to
write and format your content, consider using some of the following
tools to simplify and improve the writing process.
Tools Hemingway Editor
Hemingway Editor is a fantastic resource for everyday writing
tasks, but it’s especially helpful when reviewing articles for
SEO optimization. Hemingway Editor analyzes your articles to find
and highlight any sentences that are difficult or “very
difficult,” to read. It also highlights instances of passive
voice. Articles that are highly readable are more frequently
shared, and articles that are shared the most get the best SEO
Read-Able is similar to Hemingway Editor in its ability to
analyze your articles based on readability. But instead of
highlighting sentences that are difficult to read, it gives your
text an overall readability score. The score tells you what age
group will be able to easily read the page. If you have a URL for
the website, you can enter the URL instead of the text.
Essay Mama offers clients a wide variety of writing services.
The team of professional writers can create SEO friendly content
for your website. Because it is absolutely vital to provide your
readers with clean and correct content, Essay Mama can also provide
proofreading and editing services. If you’d like, you can have
the website format the content and add headlines and images.
When writing web-based content, it is natural to turn to similar
websites for inspiration. PlagTracker will analyze your article,
find any instances of plagiarism, and replace them with new,
original content. This website can help guarantee that your
articles will never feature plagiarized content.
Keyword Density Checker scans your text or URL address to find
out how many times you have cited each keyword. It’s particularly
helpful if you have a very large article, and you want to make sure
it’s not overly saturated with keywords. As mentioned before,
keywords should take up about 1-2% of the text.
This on-page optimization tool analyzes your website or URL
address and gives you an overview of the SEO Optimization factors.
You can add up to five keywords, which the algorithm will search
for and tell you how often each word is used.
Hopefully, you have found this content useful. If you use the
tools and tips mentioned in this list, you will be able to create
SEO friendly material regardless of the industry for which you are
writing. You will eventually learn to write content that people
want to read and share. SEO friendly websites get more traffic, and
higher traffic levels improve your SEO score. What other ideas do
you have to improve the quality of your SEO? Do you have any
additional tricks to achieving better search engine results? Share
them in the comments.
Source: FS – Email Marketing Blogs!
Tips And Tools To Write SEO-Friendly Content