Over the last few weeks, we’ve been working to make your
day-to-day tasks in Vero quicker and easier. We’ve released the
functionality to allow you to send transactional email newsletters
and improved Logs, timezone scheduling, and newsletter status
You can now send newsletters to both subscribed and unsubscribed
Transactional Newsletters allow you to send important, one-off
communications that are required to facilitate a transaction or
provide a product/service, as requested by the customer. For
example, an update to your terms of service, or a change to your
product or service that may affect your customers’ experience or
their requirements being met.
Ensure you understand and follow the
rules and legal requirements for transactional emails before
using this feature.
Faster, better, prettier Logs
We’ve revamped the Logs section to make it faster for you to
find the data you’re looking for, aligning the navigation with
the rest of Vero. These updates make it easier to find a specific
customer interaction (log entry) and understand why a contact did
or did not receive a message.
You’ll see changes on both the Logs section and the activity
log shown on customer profiles.
Better scheduling for timezone newsletters
When scheduling a Newsletter and selecting the option
“Deliver at this time on recipients timezone“,
you previously had to ensure you scheduled the Newsletter at least
24 hours prior to the selected time, in the first timezone
Now, you can schedule newsletters right up until the selected
time, in the first timezone. For example, if you wanted to send a
newsletter to customers at their local time 9am, 1 August 2019, you
can schedule the campaign up until 9am (GMT+13), 1 August 2019.
Newsletter status reporting
We’ve made it easier to see the status details of newsletters,
with a clear report showing:
Draft – when the newsletter was
Scheduled – the time that you scheduled the
newsletter to send.
Queuing – at the scheduled time, we will
ensure all segments are up to date.
Sending – the time the first email sent,
after all segment calculations were completed.
Sent – the time the last email was
Our aim is to make sure you have as much detail as possible
about what Vero is doing in the background.
Head over to your
account to check out these latest updates.
Source: FS – Email Marketing Blogs!
Transactional newsletters, better Logs and more