Transform Your Emails from “Meh” to Merry with These Holiday Design Tips

As AWeber’s Brand Designer, there is nothing I hate more than
seeing holiday emails plastered with red and green, and images of
holly, Christmas trees, and presents. These messages are often
garish and difficult to read. And after your subscribers have seen
dozens of similar holiday messages, they’re likely to ignore yours.
But that doesn’t need to be the case! To help you design beautiful,
stand-out emails this holiday season,  I’ve compiled my best
holiday design tips. No graphic designer needed! Think outside of
the (in)box One of the easiest and best ways to gain inspiration
for your design is to see how other successful companies design
their emails. A great resource for email design inspiration is
Really Good Emails, a
database of emails from various companies. But instead of (just)
searching for terms like “Christmas,” “Holiday,” or “Black Friday”
for email examples, try brainstorming some unique keywords that
make you think of the holiday season. For example, you could try
one of the following search terms:

  • winter
  • gift wrap
  • greenery
  • hot chocolate
  • cookies

I found this email by Prezi in my search for “winter.” It’s a
great example of an email with subtle, yet effective, holiday
design. holiday email design example Prezi
combines their brand palette of blues and white with a splash of
red and gold, to add some holiday cheer. By doing so, The email
still feels “on brand” and recognizable to their customers.
They also use snowflakes in their header image to add to the
festive feel. If you’re not a designer, you can easily create a
festive email by using one of
AWeber’s holiday email templates
. Just add your brand logo and
colors to customize it to your company! (Use one of these festive
templates today with a
30-day free trial of AWeber
.) Related:

The Top Email Design Trends You Must Know
Be true to your brand
What colors represent your brand? If you’re not sure, take a look
at your logo, website, previous emails, or social media images.
What colors are most prominent? For example, AWeber’s logo uses a royal blue
and light gray. Our website features a larger palette of green,
light blue, and white. AWeber home page Instead of just
using red and green as our main colors for a holiday email, I would
first pull from the selection on our homepage and use supporting
images to give it some holiday sparkle. If your branding colors
don’t remotely remind you of the holidays, still use 2 to 3 of
your most prominent colors. Then, add pops of gold, red, green, or
silver in very small amounts. Because AWeber’s colors have a
winter feel with blues and grays, I’ll play up that feeling with
snowy graphics. I still want to add an additional pop of holiday
red and brand green that will support my identified color palette.
Holiday email color paletteRelated: The
Checklist Every Email Marketer Needs This Holiday Season
Use
unique and eye-catching imagery One of the best ways to spice up
your holiday emails is with themed images. And you don’t need a
graphic designer or a custom photo budget to do so. There are many
free resources you can take advantage of, like stock photos. Stock
photos are images that anyone can use creatively. They’re often a
quick, professional, and inexpensive (or even free!) option. For
free stock photos, search unsplash.com and pexels.com. Use the list of unique
holiday words you brainstormed or a different word that aligns with
your theme as keywords in your photo search. Once you find the
perfect image, think about ways you can customize it to match your
brand. If you need some tips,
this post has easy ways to brand your images for free
. Another
fun and attention-grabbing option is to use animated GIFs within
your email. If you have no idea how to make a GIF, we did the work
for you! Our
2018 Holiday GIF package
has the latest and greatest seasonal
GIFs. Simply download one of our free GIFs and upload it to your
next holiday email. Here’s an email I designed that’s simple but
still has a recognizable holiday twist. I used AWeber’s
Notification template and easily added one of our holiday GIFs with
AWeber’s Drag-And-Drop Editor. (See how easy it is to create an
email just like this using AWeber’s Drag-and-Drop editor and the
Notification template.
Create your free trial account now
.) holiday email design with GIF  
Related:
Everything You Need to Know about Using GIFs in Email
Spruce up
your own emails. Remember, the best designed emails are simple and
easy to read. The less color the better when it comes to your
email. Limit your colors to 3 to 5 choices, and only 1 (maybe 2)
images. Try out one of AWeber’s holiday email templates today for
free.
You can start your 30-day free trial here
.

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Your Emails from “Meh” to Merry with These Holiday Design
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Transform Your Emails from “Meh” to Merry with These Holiday Design Tips