Savvy marketers know a one-sizes-fits-all approach to eCommerce just doesn’t cut the mustard. Because not all customers are the same. Every customer has their own personality, motivations, and behaviours. Successful marketers no longer speak to every Tom, Dick and Harry (or Harriet!) in the same way. Instead they’re segmenting. They’re grouping similar types of customers together and […]
Source: FS – Email Marketing Blogs!
Ultimate Guide to eCommerce Email Segmentation