I’m excited to share the latest improvement to the GetResponse
landing pages that will help you get more conversions by
creating a sense of urgency.
Sounds interesting? Then read on to learn more about the
countdown timer and why you should start using it
to let your prospects know how much time they have until your offer
Editor’s note: We’ve recently updated the
countdown timer element. From now on, you have two options: a timer
that counts down to a specific date and time (e.g.
time left till Black Friday), or an evergreen
timer that counts down from the moment a visitor enters
We know that the average attention span of a visitor is now down
to 8 seconds. That’s why you should design each of your landing
pages to capture as much attention as possible.
Today, online marketers use countless persuasive tactics based
on human psychology to claim the attention of their visitors and
convert them into customers.
I’m sure you’ve seen the phrase “limited availability”
used by many businesses. That’s because when something’s
running out people tend to think it’s more valuable. In other
words, the value of a product can dramatically increase if the
Booking.com are masters of using scarcity to influence buying
decisions. Just go ahead and search for a hotel room – and see
the results for yourself.
People naturally tend to avoid losing things. Especially if
those are the things they’re attached to or want to have.
Marketers use this sometimes and present their offers not as
something you could gain, but rather as something you could lose
forever if you don’t act immediately.
A clock is the symbol of the passing of time. Besides being used
in its usual context (e.g. sports games), countdown timers can be
super useful to create a sense of urgency, which in the end can
bring more conversions and revenue. In fact, research shows that
counters indicating urgency and scarcity can
increase sales by up to 30%. That’s why all the major
ecommerce businesses use them often to boost their revenue,
especially during the sales season.
Now it’s time for you to add this powerful tool to your
arsenal and bring in more conversions for your business.
How to use countdown timers in landing pages
Just drag and drop the timer icon from the toolbar on the right
You should see a pop-up with two options:
The standard timer that lets you select a
specific date when you want the countdown to end.
To use this option you need to specify the date we should be
counting down to and the appropriate time zone.
And the evergreen timer which counts down the
time from the moment your visitor enters the page.
To use it, you’ll need to specify the amount of time we should
display and count down from. Plus, you can choose what’s going to
happen after the count down ends – whether you want the visitors
to stay on the page or be redirected to another page.
Once you’re done editing it, just click “save”.
Make sure you choose the right spot for your countdown timer so
people can see it right after they land on your page.
You can double click on the blocks within the countdown timer to
change the color.
Click on the numbers to format the text or change the font.
You can also customize the labels under the timer blocks. As an
example, you can translate the labels to your own language.
How to use countdown timers for your business One-time offers
Do you have a one-time offer that’s only available within a
specific timeframe? Then countdown timers could be the perfect way
to convince your visitors to buy.
You can use them to promote your ebook or an online course, a
seasonal sale, or a discount on your B2B services.
Place them somewhere close to the headline. Have a look at the
Webinar invitation pages
Webinars can also benefit from this useful tool – as they’re
all set to happen at a specified time. The example below shows how
you can use countdown timers encourage visitors to sign up.
You can also add countdown timers to event registration pages.
Event organizers often use countdown timers to promote early-bird
tickets and other ticket price reductions.
Have a look at the example below to see how you can use
countdown timers on your event promo page.
Finally, if you haven’t used a countdown timer before and want
to know how it would perform, you can run an A/B test and
add a timer to your variation. I’m almost sure you
won’t be surprised by the results you’ll get.
So, go ahead and use countdown
timers to squeeze more conversions out of your landing
And if you’re looking for design inspiration, check out these
page design trends for 2019.
The post Urge
Landing Page Visitors to Buy with a Countdown Timer appeared
first on GetResponse
Blog – Online Marketing Tips.
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Urge Landing Page Visitors to Buy with a Countdown Timer