Article first published February 2014, updated April 2019
When working to get more people to subscribe to your emails,
it’s often the small things that make a big impact.
The fewer places users have to go to find where to subscribe to
your emails, the better.
How to Use Twitter Lead Generation Cards to Get More People to
Subscribe to your Emails
To make this process easier, Twitter created a way to prompt
potential subscribers to interact with brands’/businesses’
emails through tweets.
Leveraging Twitter to gather leads
created because people were writing lengthy posts on Facebook
and users didn’t necessarily want to hear it all.
Twitter is one of the earliest social media sites that
restricted character counts and prompted users to voice what they
thought and what they were doing as they were doing it with anyone
who cared to listen.
66 million people use Twitter. It is a massive source for
opinions, news, video, photos and other interactions.
Pew Research Center, “63% of Twitter users admit that they
use their Twitter accounts to follow the news and
Your first steps to attempt to transform these 66 million people
into personal email subscribers are to start using Twitter and
What are Twitter Lead Generation Cards
Twitter introduced Lead Generation Cards in 2013 to allow users
to connect with brands. Lead Generation Cards allow Twitter users
to securely share their email addresses to connect with businesses
without the hassle of leaving Twitter.
Examine this example of a Lead Generation Card:
How real businesses and brands used Twitter Generation Cards to
enhance their emails
In 2014, we noticed Adii Pienaar
of WooThemes and Brandiing fame started using
Twitter’s Lead Generation Cards to connect with his followers,
and we were curious whether or not this signup strategy resulted in
a landslide of new signups.
We got in touch with Adii to discuss how he was using this
technique to promote his blog, “Making
New Mistakes,“ and he immediately mentioned that he had
borrowed the idea from Ryan Hoover.
Ryan showed that, if you use Twitter and have a Twitter Ads account, you can
create Lead Generation Cards, which can be attached to any tweet.
These Cards can include an email subscribe form for converting your
followers into new signups. Here’s an example of what one of
Adii’s tweets and Cards looks like:
Twitter introduced Lead Generation Cards in 2013 to give
Twitter users a better experience with brands and businesses.
Twitter now has an entire business platform—Twitter
Business—where businesses and brands not only optimize their
email subscribers, but their audience altogether.
Twitter business is an overgrown Lead Generation Card, a place
where brands and businesses can expand their business by connecting
with customers through Twitter.
Through a Twitter Business page, you are able to generate
different calls to action where customers don’t have to leave
Twitter to sign up for your newsletter. According to Twitter,
Twitter Business profile users increased their sales by 69% after
customers started following them on Twitter.
How to get leads on Twitter
Although Twitter Lead Generation Cards have evolved into an
entire Twitter Business platform, the overall principle of
introducing a simpler interface for Twitter users is still
Some of the best
ways to generate leads on Twitter are to:
- Start a Twitter Business profile
- Connect with your already established audience, upload your
current email lists, and “follow” them on Twitter
- Put a call-to-action button on your profile asking users to
subscribe to your emails
- Use #hashtags and keywords in your bio to make your business
- Send out Tweets to the Twitter universe requesting users to
follow, retweet, and subscribe
According to Hubspot,
here are a few examples of businesses that have generated leads via
Lead Generation Cards work well when using Twitter for lead
generation. Many real-time users, like Adii, have experienced large
success with the Lead Generation Cards. Previously, Adii’s use of
Twitter Lead Generation Cards, alongside a simple fallback landing page to manually
capture leads, resulted in a conversion rate of 67%.
Since the creation of Lead Generation Cards, we find that using
website and URL cards combined with having a Twitter Business
account is the better route in generating leads and increasing
Twitter Business is Twitter’s 2.0 version of their Lead
Generation Cards. Businesses that have Twitter Business
accounts and use a “subscribe to our newsletter” CTA button on
their profiles, while also using URL cards, are making it easy for
Twitter users to interact with brands.
We want to give a huge thanks to Adii and Ryan for pioneering
the use of Twitter Lead Generation Cards and paving the way for
Twitter Business accounts that encourage their followers to sign up
for their newsletters.
Wondering how you can combine the powers of email
marketing and social media like Twitter? Read our post on
how you can integrate these two branches for better marketing
Using Twitter Lead Generation Cards to Build Your Email Subscriber
Lists appeared first on Campaign Monitor.
Source: FS – Email Marketing Blogs!
Using Twitter Lead Generation Cards to Build Your Email Subscriber Lists