What Is a Customer Data Platform (CDP) and What Are the Benefits?

Effective personalisation is only ever as good as the quality and breadth of your data. Disparate data and incomplete records leave many businesses unable to join up the dots and build meaningful customer segments. Without these, personalisation may be a wasted effort. The answer? A single customer view made possible by a customer data platform […]

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What Is a Customer Data Platform (CDP) and What Are the Benefits?