Why Luxury Brands and Retailers Can’t Ignore Personalisation

Online personalisation has spurred rapid growth for many eCommerce businesses in recent years. To date, brands like ASOS — with thousands of products, catering to thousands of differing tastes — have benefited most. Fans of fast fashion tend to hit online stores every payday, intent on adding a few fresh pieces to their wardrobe. Personalised […]

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Source: FS – Email Marketing Blogs!
Why Luxury Brands and Retailers Can’t Ignore Personalisation